Everyone who has ventured into Chinese marketing knows that WeChat, the mobile app and social media platform with over one billion monthly active users, is the place to be. WeChat […]
News
WeChat for B2B Sector
We’ve always heard that WeChat is a wonderful tool for marketing to customers. But what about B2B marketing on WeChat? B2B Marketing on WeChat Since the B2B e-commerce sector began […]
This Week In China
TikTok limits younger users to 40 minutes a day in China Following the stepped up efforts to protect minors from the internet’s risks by the Chinese Government, TikTok created a […]
Weibo and it’s Status in 2021
Globally, the number of people using social networking sites is constantly rising without an end in sight. By the end of 2021, there will be over 3 billion people using […]
What is Bilbili and Why Brands Must Consider it When targeting Gen Z
When it comes to establishing a business and grabbing the Gen-Z audience through Chinese video-sharing platforms, forums such as Douyin and Kuaishou that create short-form videos take up the majority […]
Your Weekly China Roundup
Growing Significance of Private Traffic In China, a growing number of industries are incorporating private traffic into their digital strategy. Meituan, a food delivery app similar to Uber that has […]
Your China Digital Weekly Update
Why Bilibili Is the New Beauty Battlefield for Chinese Gen Zers Bilibili is favoured by millennials and Gen Zers, who together account for 81% of the platform’s user base. The […]
[UPDATE] WeChat Testing a New e-Commerce Mini Program Feature
As its push into e-commerce accelerates, WeChat rolls out a new mini program feature called ‘WeStore’.
[UPDATE] WeChat Launches Plan to Stimulate Retail Growth
Chinese social-media and mobile-payment app WeChat is aiming to boost the recovery of the retail industry and has already introduced measures for it. The firm’s Wechat Retail Growth Plan can […]
[UPDATE] Xiao’e Pinpin, a WeChat mini program
Xiao’e Pinpin joins Tencent’s eCommerce efforts letting WeChat users buy lifestyle products through WeChat Tencent rolled out Xiao’e Pinpin, a new mini-program meant for social commerce on WeChat that Tencent […]