Chinese social-media and mobile-payment app WeChat is aiming to boost the recovery of the retail industry and has already introduced measures for it.
The firm’s Wechat Retail Growth Plan can help global businesses and brands better understand and use WeChat’s tools and functions for faster resolution of challenges created by COVID-19.
“The plan uses several recent services launched by WeChat, including WeChat Live for businesses – which allows them to interact with customers and generate sales via live streaming – and WeChat Work 3.0, which has become a key platform for remote working during the pandemic, connecting enterprises with customers.”
WeChat’s key services promoted by the growth plan also include a 1 on 1 Consultant, allowing retailers to tap into existing user bases and manage fans. Retailers can also initiate direct conversations with followers. The plan also includes WeChat Pay, which has encouraged cross-border e-commerce, local orders and scan-and-go self-service during the pandemic.