1. Adapting to the new trend? National tourism bureaus are getting on board with Xiaohongshu and Podcasts Australia’s 618 Campaign: The Australia tourism bureau partnered with Xiaohongshu for “Just Rush […]
Exploring Prospects: An Overview of Recent Developments in China
1.Chinese youth have a new zoo fascination. How are brands engaging? The zoo craze in China aligns with youngsters’ pursuit of a slower nature-connected lifestyles as zoos are becoming increasingly […]
Identifying Opportunities: Delving into China’s Latest Updates
1.Beijing asks Tencent to lower WeChat’s mobile payment market share Tencent Holdings has been asked by China’s regulators to lower the mobile payment market share of its WeChat app. The […]
Uncovering Opportunities: Exploring Recent Developments in China
1.”Domestic pride”: growing preferences for domestically made products Among the top 10 most popular movies in 2024 so far, only one is a foreign movie (Godzilla vs. Kong). The topics […]
Xiaohongshu RED Marketing for Brands 2024
What began in 2013 as an online guide for Chinese shoppers traveling overseas has evolved into China’s answer to Instagram and Pinterest: “XiaoHongShu” (小红书) or “Little Red Book,” known simply […]
Discovering Opportunities: Exploring China’s Recent Updates
1. Shanghai takes the lead as Chinese coffee consumption averages 16 cups per year China’s coffee industry amassed a staggering 265.4 billion RMB (approx. 36.66 billion USD) in scale last […]
Analysing Possibilities: Assessing China’s Latest Progress
1.What’s the secret sauce behind Miu Miu’s APAC success? Regaining its position as “the hottest brand in the world” from Lyst, Miu Miu keeps up its winning streak and expects […]
Examining Potentialities: Evaluating China’s Most Recent Advances
JD introduces avatar of founder Richard Liu to promote goods in move to lure shoppers The creator of the Chinese e-commerce business JD, Richard Liu, used an avatar that resembled […]
Unlocking Baijiahao: Baidu’s Content Creation Sub-Platform
In the bustling landscape of China’s digital ecosystem, content creation platforms reign supreme, offering an avenue for publishers to engage audiences and businesses to bolster their marketing strategies. Among these […]
Exploring Possibilities: Assessing China’s Latest Updates
1.Tmall Luxury Pavilion playbook: How brands find success in 2024 Despite market uncertainties, Tmall luxury consumers expressed a desire to increase their investment in luxury goods in the first half […]