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The Rise of Soft-Selling Livestreams on RedNote

Case Study China Marketing E-commerce Gen Z KOL Little Red Book (RED) Livestreaming

August 15, 2025

Introduction In China’s fast-paced livestream commerce world, the days of loud, hard-sell broadcasts may be numbered. A new wave of soft-selling livestreams is emerging on RedNote, led by Gen Z and Post-00s creators who are reshaping how products are showcased. Instead of shouting “buy now” slogans, these influencers focus on authenticity, transparency, and real conversations […]

China’s Social Media Algorithm Updates: How Brands Can Stay Ahead

Advertising Apps / Social Platforms Channels China Marketing Douyin Douyin / Tik Tok Little Red Book (RED) News WeChat

August 11, 2025

In China’s fast-evolving digital landscape, keeping up with platform algorithm changes is critical for brands to maintain visibility, engagement, and conversions. This year, Douyin, Xiaohongshu (RED/RedNote), and WeChat Channels have rolled out significant updates to their content recommendation mechanisms — each influencing how posts are discovered, ranked, and amplified. Whether you’re in lifestyle, tech, F&B, […]

From SEO to GEO: Why Brands Are Optimizing for AI

Advertising AI Baidu China Marketing China News China SEO Search engines WeChat SEO

August 01, 2025

As artificial intelligence tools become part of daily digital life, one clear trend is emerging in China’s digital marketing landscape: the shift from SEO (search engine optimization) to GEO (generative engine optimization). This pivot comes as AI chatbots increasingly influence how users discover brands, products, and services. Instead of searching on Baidu or Google, users […]

RED Alert: How Brands Can Win On RedNote in Southeast Asia

Beauty Case Study Cross-Border e-commerce Fashion KOL Little Red Book (RED) Livestreaming Luxury

July 25, 2025

As Xiaohongshu (also known as RED or RedNote) rides a global wave of attention, savvy marketers in Southeast Asia are beginning to take notice—especially in Malaysia and Singapore, where Chinese-speaking communities and Gen Z digital behavior have laid fertile ground for RED’s rise. The 2025 migration of TikTok users—dubbed “TikTok refugees”—has fueled fresh interest in […]

Baidu vs Google: 8 Key SEO Differences You Must Know

Advertising B2B Baidu China Marketing China SEO Toutiao Zhihu

July 18, 2025

When it comes to search engine optimization, most global marketers are well-versed in Google’s algorithm and best practices. But if you’re targeting the Chinese market, Baidu—the country’s leading search engine—requires a different approach altogether. In this article, we break down 8 critical differences between Baidu and Google SEO to help you build a localized strategy […]

6 Emerging Consumer Segments Reshaping China’s Digital Market

Advertising Apps / Social Platforms China Marketing Douyin / Tik Tok Fashion Gen Z KOL Little Red Book (RED) Silver Generation

July 10, 2025

As China’s digital economy continues to evolve, so do the expectations, behaviors, and preferences of its consumers. From tech-savvy seniors to Gen Z trendsetters, a nuanced understanding of the country’s most prominent consumer groups is crucial for any brand looking to succeed in this market. In this blog, we spotlight six key Chinese consumer profiles […]

From AI to O2O: 7 Key Media Trends in China

Advertising AI Apps / Social Platforms Beauty Case Study China Marketing China News Douyin Douyin / Tik Tok E-commerce Fashion Festivals Little Red Book (RED) Livestreaming Luxury MML News Podcast taobao tmall Trend WeChat

June 27, 2025

As the digital media ecosystem in China continues to evolve at an unprecedented pace, understanding emerging trends is crucial for brands looking to thrive in this competitive market. Starcom, the media arm of Publicis Groupe, recently released its latest report, “Increased Integration and Depth in China Media Market”, identifying seven pivotal trends that are redefining […]

AI Tools, Smarter Discounts & Winning Plays: 618 Strategies for Beauty Brands

Advertising AI Beauty China Marketing Douyin Douyin / Tik Tok E-commerce Little Red Book (RED) Livestreaming taobao Tech tmall

June 13, 2025

The 2025 618 Shopping Festival has revealed not just the strength of China’s e-commerce, but a strategic shift powered by AI, refined platform tactics, and tighter content-commerce integration—especially for the beauty sector. AI Takes Center Stage AI quietly became the engine of this year’s festival. Platforms like Taobao and Tmall deployed advanced tools such as […]

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