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AI Tools, Smarter Discounts & Winning Plays: 618 Strategies for Beauty Brands

Advertising AI Beauty China Marketing Douyin Douyin / Tik Tok E-commerce Little Red Book (RED) Livestreaming taobao Tech tmall

June 13, 2025

The 2025 618 Shopping Festival has revealed not just the strength of China’s e-commerce, but a strategic shift powered by AI, refined platform tactics, and tighter content-commerce integration—especially for the beauty sector. AI Takes Center Stage AI quietly became the engine of this year’s festival. Platforms like Taobao and Tmall deployed advanced tools such as […]

Beyond WeChat: Top Chinese Social Media Platforms for Effective B2B Marketing

B2B Weibo Zhihu

June 06, 2025

When discussing B2B marketing in China, WeChat is often the first platform that comes to mind—and for good reason. But to truly maximize your impact in the Chinese B2B market, a broader omni-channel approach is necessary. Several other Chinese social media platforms—like Weibo, Zhihu, and Maimai—offer powerful opportunities to connect with industry professionals, position your […]

The Ultimate Guide to WeChat Search

Advertising Channels China SEO Mini Programs WeChat WeChat Search WeChat SEO

May 30, 2025

WeChat has long been the cornerstone of digital engagement in China. With over 1.3 billion monthly active users, it’s more than a messaging app—it’s an ecosystem. One of its most powerful yet underutilized features is WeChat Search (搜一搜). As search behavior continues shifting from external engines like Baidu to in-app exploration, understanding how WeChat Search […]

JOB OPENING | Social Media Manager

Uncategorized

May 23, 2025

We’re hiring! KRDS is on the lookout for a Social Media Manager to drive our clients’ digital presence in China through AI-powered strategies and cutting-edge creative execution. 📍 Location: Shanghai💼 Work Style: Hybrid (Remote-friendly) 🔍 About the Role As our new Social Media Manager, you’ll blend China’s unique digital ecosystem with powerful tools like Xiumi, […]

9 Proven Strategies for Foreign Brands to Succeed on RedNote

Beauty Case Study China Marketing E-commerce Fashion Festivals KOL Little Red Book (RED) Livestreaming Luxury Tourism Trend Uncategorized

May 16, 2025

RedNote (Xiaohongshu) has become a crucial platform for lifestyle-focused social commerce in China. With a strong base of Gen Z and millennial users, RedNote offers foreign brands a powerful entry point—if content is executed well. Here are 9 proven strategies that help brands stand out, gain traction, and convert consumers on RedNote. 1. Choosing the […]

A person browsing the Baidu search engine on a laptop, illustrating how Chinese professionals use Baidu for online research.

Maximizing B2B SEO in China: The Strategic Role of Baidu Baike

Advertising B2B Baidu China Marketing China News China SEO Search engines Zhihu

May 09, 2025

When it comes to B2B digital marketing in China, most brands focus on platforms like WeChat. However, many overlook a powerful yet cost-effective asset that can significantly boost brand visibility, credibility, and SEO performance—Baidu Baike (百度百科). What Is Baidu Baike? Baidu Baike is China’s equivalent of Wikipedia, but it’s more than just an online encyclopedia. […]

6 Keyword Categories Every Brand Needs for Xiaohongshu Success

Advertising Beauty Case Study China Marketing China SEO E-commerce Fashion KOL Little Red Book (RED) Tourism Trend

April 24, 2025

Understanding Xiaohongshu’s dual-track content distribution—discovery and search—is crucial for any brand looking to optimize its keyword strategy. On the “Discovery” page, the algorithm matches content quality with user interests, casting a wide net for potential reach. Meanwhile, the “Search” page is where users enter specific keywords—direct signals of intent—allowing for precise targeting. These two ecosystems […]

Douyin for B2B: Unlocking New Growth Opportunities in China

Advertising B2B Case Study China Marketing China News China SEO Douyin / Tik Tok

April 11, 2025

As the B2B marketing landscape in China rapidly evolves, staying ahead means understanding where your audience spends their time—and increasingly, that place is Douyin. Once considered primarily a B2C platform, Douyin is now gaining significant traction among B2B marketers looking to connect with China’s next generation of decision-makers. Why Douyin Is Emerging as a B2B […]

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