SEO, SEM & GEO for China brands
Get found on Baidu, WeChat search and AI-generated answers — across all three layers of China's search landscape.
Baidu SEO — technical optimisation and content strategy for Chinese search
SEM on Baidu, WeChat and Toutiao — paid campaigns with measurable ROI
GEO — brand visibility in AI-generated answers on Ernie Bot, Kimi and Doubao
All Chinese social
platforms supported
Trusted by 80+ of the world’s top brands
SEO, SEM & GEO for China brands
Get found on Baidu, WeChat search and AI-generated answers — across all three layers of China's search landscape.
Baidu SEO — technical optimisation and content strategy for Chinese search
SEM on Baidu, WeChat and Toutiao — paid campaigns with measurable ROI
GEO — brand visibility in AI-generated answers on Ernie Bot, Kimi and Doubao
All Chinese social
platforms supported
Trusted by 80+ of the world’s top brands
SEO, SEM & GEO for China brands
Get found on Baidu, WeChat search and AI-generated answers — across all three layers of China's search landscape.
Baidu SEO — technical optimisation and content strategy for Chinese search
SEM on Baidu, WeChat and Toutiao — paid campaigns with measurable ROI
GEO — brand visibility in AI-generated answers on Ernie Bot, Kimi and Doubao
All Chinese social
platforms supported
Trusted by 80+ of the world’s top brands
SEO, SEM & GEO for China brands
Get found on Baidu, WeChat search and AI-generated answers — across all three layers of China's search landscape.
Baidu SEO — technical optimisation and content strategy for Chinese search
SEM on Baidu, WeChat and Toutiao — paid campaigns with measurable ROI
GEO — brand visibility in AI-generated answers on Ernie Bot, Kimi and Doubao
All Chinese social
platforms supported
Trusted by 80+ of the world’s top brands
SEO, SEM & GEO for China brands
Get found on Baidu, WeChat search and AI-generated answers — across all three layers of China's search landscape.
Baidu SEO — technical optimisation and content strategy for Chinese search
SEM on Baidu, WeChat and Toutiao — paid campaigns with measurable ROI
GEO — brand visibility in AI-generated answers on Ernie Bot, Kimi and Doubao
All Chinese social
platforms supported
Trusted by 80+ of the world’s top brands
SEO, SEM & GEO for China brands
Get found on Baidu, WeChat search and AI-generated answers — across all three layers of China's search landscape.
Baidu SEO — technical optimisation and content strategy for Chinese search
SEM on Baidu, WeChat and Toutiao — paid campaigns with measurable ROI
GEO — brand visibility in AI-generated answers on Ernie Bot, Kimi and Doubao
All Chinese social
platforms supported
Trusted by 80+ of the world’s top brands
The challenges
Why global brands are invisible on Chinese search
Your Google rankings don't exist on Baidu
China's dominant search engine follows entirely different ranking logic. A strong global SEO presence gives you zero visibility in China without a dedicated Baidu strategy.
SEM spend burns without China expertise
Chinese keyword intent, bidding systems and landing page expectations differ from Western platforms. Without China-specific knowledge, paid search budgets are wasted on poor-quality traffic.
AI search is replacing traditional results
Chinese consumers increasingly get answers from AI tools like Ernie Bot, Kimi and Doubao. Brands not optimised for generative search are invisible in this fast-growing layer — and most are not prepared.
The challenges
Why global brands are invisible on Chinese search
Your Google rankings don't exist on Baidu
China's dominant search engine follows entirely different ranking logic. A strong global SEO presence gives you zero visibility in China without a dedicated Baidu strategy.
SEM spend burns without China expertise
Chinese keyword intent, bidding systems and landing page expectations differ from Western platforms. Without China-specific knowledge, paid search budgets are wasted on poor-quality traffic.
AI search is replacing traditional results
Chinese consumers increasingly get answers from AI tools like Ernie Bot, Kimi and Doubao. Brands not optimised for generative search are invisible in this fast-growing layer — and most are not prepared.
The challenges
Why global brands are invisible on Chinese search
Your Google rankings don't exist on Baidu
China's dominant search engine follows entirely different ranking logic. A strong global SEO presence gives you zero visibility in China without a dedicated Baidu strategy.
SEM spend burns without China expertise
Chinese keyword intent, bidding systems and landing page expectations differ from Western platforms. Without China-specific knowledge, paid search budgets are wasted on poor-quality traffic.
AI search is replacing traditional results
Chinese consumers increasingly get answers from AI tools like Ernie Bot, Kimi and Doubao. Brands not optimised for generative search are invisible in this fast-growing layer — and most are not prepared.
The challenges
Why global brands are invisible on Chinese search
Your Google rankings don't exist on Baidu
China's dominant search engine follows entirely different ranking logic. A strong global SEO presence gives you zero visibility in China without a dedicated Baidu strategy.
SEM spend burns without China expertise
Chinese keyword intent, bidding systems and landing page expectations differ from Western platforms. Without China-specific knowledge, paid search budgets are wasted on poor-quality traffic.
AI search is replacing traditional results
Chinese consumers increasingly get answers from AI tools like Ernie Bot, Kimi and Doubao. Brands not optimised for generative search are invisible in this fast-growing layer — and most are not prepared.
The challenges
Why global brands are invisible on Chinese search
Your Google rankings don't exist on Baidu
China's dominant search engine follows entirely different ranking logic. A strong global SEO presence gives you zero visibility in China without a dedicated Baidu strategy.
SEM spend burns without China expertise
Chinese keyword intent, bidding systems and landing page expectations differ from Western platforms. Without China-specific knowledge, paid search budgets are wasted on poor-quality traffic.
AI search is replacing traditional results
Chinese consumers increasingly get answers from AI tools like Ernie Bot, Kimi and Doubao. Brands not optimised for generative search are invisible in this fast-growing layer — and most are not prepared.
Benefits
Build your China search presence from the ground up
Rank on Baidu and WeChat search
We optimise your website and content for Baidu's ranking algorithm — from technical setup to Chinese keyword strategy and backlink building.
Run profitable SEM campaigns
We manage paid search on Baidu, WeChat and Toutiao — targeting the right keywords, audiences and moments to maximise ROI and minimise wasted spend.
Appear in AI-generated answers
We optimise your brand content for GEO — ensuring you appear in the answers generated by Ernie Bot, Kimi, Doubao and other Chinese AI search tools.
Build China-optimised landing pages
Clicks only convert if the destination is built for Chinese users. We design and build high-converting landing pages adapted to Chinese UX expectations.
Track and attribute China traffic
We set up China-compatible analytics — including Baidu Analytics and UTM tracking — so you have full visibility on what's driving traffic and conversions.
Integrate search with your full funnel
We connect search campaigns to your WeChat, CRM and social media strategy — turning search traffic into followers, leads and long-term customers.
Benefits
Build your China search presence from the ground up
Rank on Baidu and WeChat search
We optimise your website and content for Baidu's ranking algorithm — from technical setup to Chinese keyword strategy and backlink building.
Run profitable SEM campaigns
We manage paid search on Baidu, WeChat and Toutiao — targeting the right keywords, audiences and moments to maximise ROI and minimise wasted spend.
Appear in AI-generated answers
We optimise your brand content for GEO — ensuring you appear in the answers generated by Ernie Bot, Kimi, Doubao and other Chinese AI search tools.
Build China-optimised landing pages
Clicks only convert if the destination is built for Chinese users. We design and build high-converting landing pages adapted to Chinese UX expectations.
Track and attribute China traffic
We set up China-compatible analytics — including Baidu Analytics and UTM tracking — so you have full visibility on what's driving traffic and conversions.
Integrate search with your full funnel
We connect search campaigns to your WeChat, CRM and social media strategy — turning search traffic into followers, leads and long-term customers.
Benefits
Build your China search presence from the ground up
Rank on Baidu and WeChat search
We optimise your website and content for Baidu's ranking algorithm — from technical setup to Chinese keyword strategy and backlink building.
Run profitable SEM campaigns
We manage paid search on Baidu, WeChat and Toutiao — targeting the right keywords, audiences and moments to maximise ROI and minimise wasted spend.
Appear in AI-generated answers
We optimise your brand content for GEO — ensuring you appear in the answers generated by Ernie Bot, Kimi, Doubao and other Chinese AI search tools.
Build China-optimised landing pages
Clicks only convert if the destination is built for Chinese users. We design and build high-converting landing pages adapted to Chinese UX expectations.
Track and attribute China traffic
We set up China-compatible analytics — including Baidu Analytics and UTM tracking — so you have full visibility on what's driving traffic and conversions.
Integrate search with your full funnel
We connect search campaigns to your WeChat, CRM and social media strategy — turning search traffic into followers, leads and long-term customers.
Benefits
Build your China search presence from the ground up
Rank on Baidu and WeChat search
We optimise your website and content for Baidu's ranking algorithm — from technical setup to Chinese keyword strategy and backlink building.
Run profitable SEM campaigns
We manage paid search on Baidu, WeChat and Toutiao — targeting the right keywords, audiences and moments to maximise ROI and minimise wasted spend.
Appear in AI-generated answers
We optimise your brand content for GEO — ensuring you appear in the answers generated by Ernie Bot, Kimi, Doubao and other Chinese AI search tools.
Build China-optimised landing pages
Clicks only convert if the destination is built for Chinese users. We design and build high-converting landing pages adapted to Chinese UX expectations.
Track and attribute China traffic
We set up China-compatible analytics — including Baidu Analytics and UTM tracking — so you have full visibility on what's driving traffic and conversions.
Integrate search with your full funnel
We connect search campaigns to your WeChat, CRM and social media strategy — turning search traffic into followers, leads and long-term customers.
Benefits
Build your China search presence from the ground up
Rank on Baidu and WeChat search
We optimise your website and content for Baidu's ranking algorithm — from technical setup to Chinese keyword strategy and backlink building.
Run profitable SEM campaigns
We manage paid search on Baidu, WeChat and Toutiao — targeting the right keywords, audiences and moments to maximise ROI and minimise wasted spend.
Appear in AI-generated answers
We optimise your brand content for GEO — ensuring you appear in the answers generated by Ernie Bot, Kimi, Doubao and other Chinese AI search tools.
Build China-optimised landing pages
Clicks only convert if the destination is built for Chinese users. We design and build high-converting landing pages adapted to Chinese UX expectations.
Track and attribute China traffic
We set up China-compatible analytics — including Baidu Analytics and UTM tracking — so you have full visibility on what's driving traffic and conversions.
Integrate search with your full funnel
We connect search campaigns to your WeChat, CRM and social media strategy — turning search traffic into followers, leads and long-term customers.
Benefits
Build your China search presence from the ground up
Rank on Baidu and WeChat search
We optimise your website and content for Baidu's ranking algorithm — from technical setup to Chinese keyword strategy and backlink building.
Run profitable SEM campaigns
We manage paid search on Baidu, WeChat and Toutiao — targeting the right keywords, audiences and moments to maximise ROI and minimise wasted spend.
Appear in AI-generated answers
We optimise your brand content for GEO — ensuring you appear in the answers generated by Ernie Bot, Kimi, Doubao and other Chinese AI search tools.
Build China-optimised landing pages
Clicks only convert if the destination is built for Chinese users. We design and build high-converting landing pages adapted to Chinese UX expectations.
Track and attribute China traffic
We set up China-compatible analytics — including Baidu Analytics and UTM tracking — so you have full visibility on what's driving traffic and conversions.
Integrate search with your full funnel
We connect search campaigns to your WeChat, CRM and social media strategy — turning search traffic into followers, leads and long-term customers.
Case Studies
These brands trust us
8+ years
years of partnership
We are very pleased to see the big success of our launch on WeChat. Appreciate The WeChat Agency for their expertise and flexibilities in responding to our requests.
Maggie Ma
Head of Brand and Communications
8+ years
years of partnership
We are very pleased to see the big success of our launch on WeChat. Appreciate The WeChat Agency for their expertise and flexibilities in responding to our requests.
Maggie Ma
Head of Brand and Communications
500K+
followers gained
2.4M+
engagement
The campaign we have worked on with The WeChat Agency was a very fruitful process and completely worth it. It was definitely a successful campaign.
Aquin Matthew
Director of Corporate Marketing & Communication
500K+
followers gained
2.4M+
engagement
The campaign we have worked on with The WeChat Agency was a very fruitful process and completely worth it. It was definitely a successful campaign.
Aquin Matthew
Director of Corporate Marketing & Communication
3+ years
years of partnership
+11%
engagement rate
We believe that The WeChat Agency is a partner with rich digital marketing experience, solid capabilities, great responsiveness and reliability.
Andy Li
Head of Marketing & Digital
3+ years
years of partnership
+11%
engagement rate
We believe that The WeChat Agency is a partner with rich digital marketing experience, solid capabilities, great responsiveness and reliability.
Andy Li
Head of Marketing & Digital
500K+
followers gained
400%
ROI
They are really setting the standard for how we promote our trade shows, not just in China but globally.
Stephen Farrell
Senior Digital Communications Specialist
500K+
followers gained
400%
ROI
They are really setting the standard for how we promote our trade shows, not just in China but globally.
Stephen Farrell
Senior Digital Communications Specialist
8 yerars
years of partnership
2,000+
leads generated
The WeChat Agency has the China digital expertise, especially in handling innovative audience engagement solutions for the B2B sector.
Kabilen Sornum
VP APAC Marketing & eCommerce
8 yerars
years of partnership
2,000+
leads generated
The WeChat Agency has the China digital expertise, especially in handling innovative audience engagement solutions for the B2B sector.
Kabilen Sornum
VP APAC Marketing & eCommerce
100 million+
Consumers reached across China’s major digital platforms.
13+ years
In the China market, helping global brands grow locally
320+
Projects delivered across social, KOL and eCommerce
110+
Team members in Shanghai, Hong Kong, Singapour, Paris, Dubai
100 million+
Consumers reached across China’s major digital platforms.
13+ years
In the China market, helping global brands grow locally
320+
Projects delivered across social, KOL and eCommerce
110+
Team members in Shanghai, Hong Kong, Singapour, Paris, Dubai
100 million+
Consumers reached across China’s major digital platforms.
13+ years
In the China market, helping global brands grow locally
320+
Projects delivered across social, KOL and eCommerce
110+
Team members in Shanghai, Hong Kong, Singapour, Paris, Dubai
100 million+
Consumers reached across China’s major digital platforms.
13+ years
In the China market, helping global brands grow locally
320+
Projects delivered across social, KOL and eCommerce
110+
Team members in Shanghai, Hong Kong, Singapour, Paris, Dubai
100 million+
Consumers reached across China’s major digital platforms.
13+ years
In the China market, helping global brands grow locally
320+
Projects delivered across social, KOL and eCommerce
110+
Team members in Shanghai, Hong Kong, Singapour, Paris, Dubai
100 million+
Consumers reached across China’s major digital platforms.
13+ years
In the China market, helping global brands grow locally
320+
Projects delivered across social, KOL and eCommerce
110+
Team members in Shanghai, Hong Kong, Singapour, Paris, Dubai
Services
Everything your brand needs to succeed in China
Ready to succeed in China?
Services
Everything your brand needs to succeed in China
Ready to succeed in China?
Services
Everything your brand needs to succeed in China
Ready to succeed in China?
Services
Everything your brand needs to succeed in China
Ready to succeed in China?
Services
Everything your brand needs to succeed in China
Ready to succeed in China?
Services
Everything your brand needs to succeed in China
Ready to succeed in China?
The platforms
Your growth platforms in China
The platforms
Your growth platforms in China
The platforms
Your growth platforms in China
The platforms
Your growth platforms in China
The platforms
Your growth platforms in China
Connect to Content
Add layers or components to make infinite auto-playing slideshows.
The platforms
Your growth platforms in China
Connect to Content
Add layers or components to make infinite auto-playing slideshows.
Process
How we work
Step 1
Demystify China
We help you understand the complexities of Chinese culture and digital ecosystem to navigate China with confidence.
Step 2
Scope your growth
We define your objectives, constraints and growth priorities to focus your resources where they matter most.
Step 3
Design your strategy
We create your tailored China digital roadmap across platforms, content, KOL and conversion systems as a clear action plan.
Step 4
Activate & optimize
We launch your brand and continuously optimize performance to drive measurable growth with data-backed decisions.
Process
How we work
Step 1
Demystify China
We help you understand the complexities of Chinese culture and digital ecosystem to navigate China with confidence.
Step 2
Scope your growth
We define your objectives, constraints and growth priorities to focus your resources where they matter most.
Step 3
Design your strategy
We create your tailored China digital roadmap across platforms, content, KOL and conversion systems as a clear action plan.
Step 4
Activate & optimize
We launch your brand and continuously optimize performance to drive measurable growth with data-backed decisions.
Process
How we work
Step 1
Demystify China
We help you understand the complexities of Chinese culture and digital ecosystem to navigate China with confidence.
Step 2
Scope your growth
We define your objectives, constraints and growth priorities to focus your resources where they matter most.
Step 3
Design your strategy
We create your tailored China digital roadmap across platforms, content, KOL and conversion systems as a clear action plan.
Step 4
Activate & optimize
We launch your brand and continuously optimize performance to drive measurable growth with data-backed decisions.
Process
How we work
Step 1
Demystify China
We help you understand the complexities of Chinese culture and digital ecosystem to navigate China with confidence.
Step 2
Scope your growth
We define your objectives, constraints and growth priorities to focus your resources where they matter most.
Step 3
Design your strategy
We create your tailored China digital roadmap across platforms, content, KOL and conversion systems as a clear action plan.
Step 4
Activate & optimize
We launch your brand and continuously optimize performance to drive measurable growth with data-backed decisions.
Process
How we work
Step 1
Demystify China
We help you understand the complexities of Chinese culture and digital ecosystem to navigate China with confidence.
Step 2
Scope your growth
We define your objectives, constraints and growth priorities to focus your resources where they matter most.
Step 3
Design your strategy
We create your tailored China digital roadmap across platforms, content, KOL and conversion systems as a clear action plan.
Step 4
Activate & optimize
We launch your brand and continuously optimize performance to drive measurable growth with data-backed decisions.
Process
How we work
Step 1
Demystify China
We help you understand the complexities of Chinese culture and digital ecosystem to navigate China with confidence.
Step 2
Scope your growth
We define your objectives, constraints and growth priorities to focus your resources where they matter most.
Step 3
Design your strategy
We create your tailored China digital roadmap across platforms, content, KOL and conversion systems as a clear action plan.
Step 4
Activate & optimize
We launch your brand and continuously optimize performance to drive measurable growth with data-backed decisions.
The WeChat Agency VS. Traditional alternatives
Why brands choose The WeChat Agency
China Expertise
Full Service
Quality
Cost Efficiency
The WeChat Agency
Your trusted China marketing partner : deep platform expertise, cultural mastery and strategic guidance to scale your brand in China.
In-house China team
Building your own China team requires specialized hiring, long onboarding and significant fixed costs without full guaranteed platform expertise.
Global agencies
Traditional agencies bring strong production quality but lack deep China platform knowledge and cultural understanding.
China agencies
Local agencies understand Chinese platforms but often lack strategic depth, global brand standards and consistent quality for international brands.
Freelancers
Individual consultants offer flexibility and specialized skills but lack consistent quality and the structure needed for complex operations.
The WeChat Agency VS. Traditional alternatives
Why brands choose The WeChat Agency
China Expertise
Full Service
Quality
Cost Efficiency
The WeChat Agency
Your trusted China marketing partner : deep platform expertise, cultural mastery and strategic guidance to scale your brand in China.
In-house China team
Building your own China team requires specialized hiring, long onboarding and significant fixed costs without full guaranteed platform expertise.
Global agencies
Traditional agencies bring strong production quality but lack deep China platform knowledge and cultural understanding.
China agencies
Local agencies understand Chinese platforms but often lack strategic depth, global brand standards and consistent quality for international brands.
Freelancers
Individual consultants offer flexibility and specialized skills but lack consistent quality and the structure needed for complex operations.
The WeChat Agency VS. Traditional alternatives
Why brands choose The WeChat Agency
China Expertise
Full Service
Quality
Cost Efficiency
The WeChat Agency
Your trusted China marketing partner : deep platform expertise, cultural mastery and strategic guidance to scale your brand in China.
In-house China team
Building your own China team requires specialized hiring, long onboarding and significant fixed costs without full guaranteed platform expertise.
Global agencies
Traditional agencies bring strong production quality but lack deep China platform knowledge and cultural understanding.
China agencies
Local agencies understand Chinese platforms but often lack strategic depth, global brand standards and consistent quality for international brands.
Freelancers
Individual consultants offer flexibility and specialized skills but lack consistent quality and the structure needed for complex operations.
The WeChat Agency VS. Traditional alternatives
Why brands choose The WeChat Agency
China Expertise
Full Service
Quality
Cost Efficiency
The WeChat Agency
Your trusted China marketing partner : deep platform expertise, cultural mastery and strategic guidance to scale your brand in China.
In-house China team
Building your own China team requires specialized hiring, long onboarding and significant fixed costs without full guaranteed platform expertise.
Global agencies
Traditional agencies bring strong production quality but lack deep China platform knowledge and cultural understanding.
China agencies
Local agencies understand Chinese platforms but often lack strategic depth, global brand standards and consistent quality for international brands.
Freelancers
Individual consultants offer flexibility and specialized skills but lack consistent quality and the structure needed for complex operations.
The WeChat Agency VS. Traditional alternatives
Why brands choose The WeChat Agency
China Expertise
Full Service
Quality
Cost Efficiency
The WeChat Agency
Your trusted China marketing partner : deep platform expertise, cultural mastery and strategic guidance to scale your brand in China.
In-house China team
Building your own China team requires specialized hiring, long onboarding and significant fixed costs without full guaranteed platform expertise.
Global agencies
Traditional agencies bring strong production quality but lack deep China platform knowledge and cultural understanding.
China agencies
Local agencies understand Chinese platforms but often lack strategic depth, global brand standards and consistent quality for international brands.
Freelancers
Individual consultants offer flexibility and specialized skills but lack consistent quality and the structure needed for complex operations.
The WeChat Agency VS. Traditional alternatives
Why brands choose The WeChat Agency
China Expertise
Full Service
Quality
Cost Efficiency
The WeChat Agency
Your trusted China marketing partner : deep platform expertise, cultural mastery and strategic guidance to scale your brand in China.
In-house China team
Building your own China team requires specialized hiring, long onboarding and significant fixed costs without full guaranteed platform expertise.
Global agencies
Traditional agencies bring strong production quality but lack deep China platform knowledge and cultural understanding.
China agencies
Local agencies understand Chinese platforms but often lack strategic depth, global brand standards and consistent quality for international brands.
Freelancers
Individual consultants offer flexibility and specialized skills but lack consistent quality and the structure needed for complex operations.
Why us
Why brands choose The WeChat Agency
Full-service, in-house team
No freelancers, no outsourcing. Our 110+ specialists manage strategy, content, KOLs and tech under one roof.
13+ years of China expertise
We've been operating in China's digital ecosystem since 2012 — through every platform shift and algorithm change.
Proven results at scale
320+ projects delivered, 100M+ consumers reached, and campaigns with up to 400% ROI for global brands.
One accountable partner
From brief to performance report, one dedicated team handles everything — aligned with your brand, reporting to you.
Why us
Why brands choose The WeChat Agency
Full-service, in-house team
No freelancers, no outsourcing. Our 110+ specialists manage strategy, content, KOLs and tech under one roof.
13+ years of China expertise
We've been operating in China's digital ecosystem since 2012 — through every platform shift and algorithm change.
Proven results at scale
320+ projects delivered, 100M+ consumers reached, and campaigns with up to 400% ROI for global brands.
One accountable partner
From brief to performance report, one dedicated team handles everything — aligned with your brand, reporting to you.
Why us
Why brands choose The WeChat Agency
Full-service, in-house team
No freelancers, no outsourcing. Our 110+ specialists manage strategy, content, KOLs and tech under one roof.
13+ years of China expertise
We've been operating in China's digital ecosystem since 2012 — through every platform shift and algorithm change.
Proven results at scale
320+ projects delivered, 100M+ consumers reached, and campaigns with up to 400% ROI for global brands.
One accountable partner
From brief to performance report, one dedicated team handles everything — aligned with your brand, reporting to you.
Why us
Why brands choose The WeChat Agency
Full-service, in-house team
No freelancers, no outsourcing. Our 110+ specialists manage strategy, content, KOLs and tech under one roof.
13+ years of China expertise
We've been operating in China's digital ecosystem since 2012 — through every platform shift and algorithm change.
Proven results at scale
320+ projects delivered, 100M+ consumers reached, and campaigns with up to 400% ROI for global brands.
One accountable partner
From brief to performance report, one dedicated team handles everything — aligned with your brand, reporting to you.
Why us
Why brands choose The WeChat Agency
Full-service, in-house team
No freelancers, no outsourcing. Our 110+ specialists manage strategy, content, KOLs and tech under one roof.
13+ years of China expertise
We've been operating in China's digital ecosystem since 2012 — through every platform shift and algorithm change.
Proven results at scale
320+ projects delivered, 100M+ consumers reached, and campaigns with up to 400% ROI for global brands.
One accountable partner
From brief to performance report, one dedicated team handles everything — aligned with your brand, reporting to you.
FAQ
Frequently asked questions
What is the difference between SEO, SEM and GEO in China?
SEO (Search Engine Optimisation) improves your organic ranking on Baidu and WeChat search. SEM (Search Engine Marketing) covers paid search campaigns on Baidu, Toutiao and WeChat. GEO (Generative Engine Optimisation) is the emerging discipline of optimising brand content to appear in AI-generated answers — on tools like Ernie Bot, Kimi and Doubao. All three work together to give your brand maximum China search coverage.
How does Baidu SEO differ from Google SEO?
Baidu has its own crawling rules, ranking signals and content preferences. It favours Chinese-language content hosted on Chinese servers, weights social signals from Tencent and Weibo, and penalises sites that don't meet ICP licensing requirements. Technical factors like page speed, mobile optimisation and structured data also work differently on Baidu.
What is GEO and why does it matter for China?
GEO is the practice of optimising your content so it's cited and surfaced in AI-generated search responses. Chinese consumers increasingly use AI tools to research products and brands. If your content isn't structured to be picked up by these models, you're invisible in a channel that's growing fast — and your competitors may not be optimising for it yet.
Do you manage Baidu paid search campaigns?
Yes. We manage Baidu SEM campaigns end-to-end — keyword research, ad copy, bidding strategy, landing page creation and performance reporting. We also run paid campaigns on WeChat Moments, Toutiao and other Chinese platforms depending on your audience and objectives.
Do you need a Chinese website to run SEO in China?
A Chinese-language site hosted in China (or via CDN) with an ICP licence is strongly recommended for strong Baidu rankings. We can advise on the right technical setup and help build China-hosted landing pages if a full website migration isn't feasible.
Can SEO, SEM and GEO be combined with social media and KOL campaigns?
Yes, and this is the most effective approach. Search drives intent-based traffic, while social and KOL build awareness and trust. We design integrated strategies that connect these channels — so your SEO and SEM efforts feed into your WeChat funnel and CRM pipeline.
Still have a question ?
FAQ
Frequently asked questions
What is the difference between SEO, SEM and GEO in China?
SEO (Search Engine Optimisation) improves your organic ranking on Baidu and WeChat search. SEM (Search Engine Marketing) covers paid search campaigns on Baidu, Toutiao and WeChat. GEO (Generative Engine Optimisation) is the emerging discipline of optimising brand content to appear in AI-generated answers — on tools like Ernie Bot, Kimi and Doubao. All three work together to give your brand maximum China search coverage.
How does Baidu SEO differ from Google SEO?
Baidu has its own crawling rules, ranking signals and content preferences. It favours Chinese-language content hosted on Chinese servers, weights social signals from Tencent and Weibo, and penalises sites that don't meet ICP licensing requirements. Technical factors like page speed, mobile optimisation and structured data also work differently on Baidu.
What is GEO and why does it matter for China?
GEO is the practice of optimising your content so it's cited and surfaced in AI-generated search responses. Chinese consumers increasingly use AI tools to research products and brands. If your content isn't structured to be picked up by these models, you're invisible in a channel that's growing fast — and your competitors may not be optimising for it yet.
Do you manage Baidu paid search campaigns?
Yes. We manage Baidu SEM campaigns end-to-end — keyword research, ad copy, bidding strategy, landing page creation and performance reporting. We also run paid campaigns on WeChat Moments, Toutiao and other Chinese platforms depending on your audience and objectives.
Do you need a Chinese website to run SEO in China?
A Chinese-language site hosted in China (or via CDN) with an ICP licence is strongly recommended for strong Baidu rankings. We can advise on the right technical setup and help build China-hosted landing pages if a full website migration isn't feasible.
Can SEO, SEM and GEO be combined with social media and KOL campaigns?
Yes, and this is the most effective approach. Search drives intent-based traffic, while social and KOL build awareness and trust. We design integrated strategies that connect these channels — so your SEO and SEM efforts feed into your WeChat funnel and CRM pipeline.
Still have a question ?
FAQ
Frequently asked questions
What is the difference between SEO, SEM and GEO in China?
SEO (Search Engine Optimisation) improves your organic ranking on Baidu and WeChat search. SEM (Search Engine Marketing) covers paid search campaigns on Baidu, Toutiao and WeChat. GEO (Generative Engine Optimisation) is the emerging discipline of optimising brand content to appear in AI-generated answers — on tools like Ernie Bot, Kimi and Doubao. All three work together to give your brand maximum China search coverage.
How does Baidu SEO differ from Google SEO?
Baidu has its own crawling rules, ranking signals and content preferences. It favours Chinese-language content hosted on Chinese servers, weights social signals from Tencent and Weibo, and penalises sites that don't meet ICP licensing requirements. Technical factors like page speed, mobile optimisation and structured data also work differently on Baidu.
What is GEO and why does it matter for China?
GEO is the practice of optimising your content so it's cited and surfaced in AI-generated search responses. Chinese consumers increasingly use AI tools to research products and brands. If your content isn't structured to be picked up by these models, you're invisible in a channel that's growing fast — and your competitors may not be optimising for it yet.
Do you manage Baidu paid search campaigns?
Yes. We manage Baidu SEM campaigns end-to-end — keyword research, ad copy, bidding strategy, landing page creation and performance reporting. We also run paid campaigns on WeChat Moments, Toutiao and other Chinese platforms depending on your audience and objectives.
Do you need a Chinese website to run SEO in China?
A Chinese-language site hosted in China (or via CDN) with an ICP licence is strongly recommended for strong Baidu rankings. We can advise on the right technical setup and help build China-hosted landing pages if a full website migration isn't feasible.
Can SEO, SEM and GEO be combined with social media and KOL campaigns?
Yes, and this is the most effective approach. Search drives intent-based traffic, while social and KOL build awareness and trust. We design integrated strategies that connect these channels — so your SEO and SEM efforts feed into your WeChat funnel and CRM pipeline.
Still have a question ?
FAQ
Frequently asked questions
What is the difference between SEO, SEM and GEO in China?
SEO (Search Engine Optimisation) improves your organic ranking on Baidu and WeChat search. SEM (Search Engine Marketing) covers paid search campaigns on Baidu, Toutiao and WeChat. GEO (Generative Engine Optimisation) is the emerging discipline of optimising brand content to appear in AI-generated answers — on tools like Ernie Bot, Kimi and Doubao. All three work together to give your brand maximum China search coverage.
How does Baidu SEO differ from Google SEO?
Baidu has its own crawling rules, ranking signals and content preferences. It favours Chinese-language content hosted on Chinese servers, weights social signals from Tencent and Weibo, and penalises sites that don't meet ICP licensing requirements. Technical factors like page speed, mobile optimisation and structured data also work differently on Baidu.
What is GEO and why does it matter for China?
GEO is the practice of optimising your content so it's cited and surfaced in AI-generated search responses. Chinese consumers increasingly use AI tools to research products and brands. If your content isn't structured to be picked up by these models, you're invisible in a channel that's growing fast — and your competitors may not be optimising for it yet.
Do you manage Baidu paid search campaigns?
Yes. We manage Baidu SEM campaigns end-to-end — keyword research, ad copy, bidding strategy, landing page creation and performance reporting. We also run paid campaigns on WeChat Moments, Toutiao and other Chinese platforms depending on your audience and objectives.
Do you need a Chinese website to run SEO in China?
A Chinese-language site hosted in China (or via CDN) with an ICP licence is strongly recommended for strong Baidu rankings. We can advise on the right technical setup and help build China-hosted landing pages if a full website migration isn't feasible.
Can SEO, SEM and GEO be combined with social media and KOL campaigns?
Yes, and this is the most effective approach. Search drives intent-based traffic, while social and KOL build awareness and trust. We design integrated strategies that connect these channels — so your SEO and SEM efforts feed into your WeChat funnel and CRM pipeline.
Still have a question ?
FAQ
Frequently asked questions
What is the difference between SEO, SEM and GEO in China?
SEO (Search Engine Optimisation) improves your organic ranking on Baidu and WeChat search. SEM (Search Engine Marketing) covers paid search campaigns on Baidu, Toutiao and WeChat. GEO (Generative Engine Optimisation) is the emerging discipline of optimising brand content to appear in AI-generated answers — on tools like Ernie Bot, Kimi and Doubao. All three work together to give your brand maximum China search coverage.
How does Baidu SEO differ from Google SEO?
Baidu has its own crawling rules, ranking signals and content preferences. It favours Chinese-language content hosted on Chinese servers, weights social signals from Tencent and Weibo, and penalises sites that don't meet ICP licensing requirements. Technical factors like page speed, mobile optimisation and structured data also work differently on Baidu.
What is GEO and why does it matter for China?
GEO is the practice of optimising your content so it's cited and surfaced in AI-generated search responses. Chinese consumers increasingly use AI tools to research products and brands. If your content isn't structured to be picked up by these models, you're invisible in a channel that's growing fast — and your competitors may not be optimising for it yet.
Do you manage Baidu paid search campaigns?
Yes. We manage Baidu SEM campaigns end-to-end — keyword research, ad copy, bidding strategy, landing page creation and performance reporting. We also run paid campaigns on WeChat Moments, Toutiao and other Chinese platforms depending on your audience and objectives.
Do you need a Chinese website to run SEO in China?
A Chinese-language site hosted in China (or via CDN) with an ICP licence is strongly recommended for strong Baidu rankings. We can advise on the right technical setup and help build China-hosted landing pages if a full website migration isn't feasible.
Can SEO, SEM and GEO be combined with social media and KOL campaigns?
Yes, and this is the most effective approach. Search drives intent-based traffic, while social and KOL build awareness and trust. We design integrated strategies that connect these channels — so your SEO and SEM efforts feed into your WeChat funnel and CRM pipeline.
Still have a question ?
FAQ
Frequently asked questions
What is the difference between SEO, SEM and GEO in China?
SEO (Search Engine Optimisation) improves your organic ranking on Baidu and WeChat search. SEM (Search Engine Marketing) covers paid search campaigns on Baidu, Toutiao and WeChat. GEO (Generative Engine Optimisation) is the emerging discipline of optimising brand content to appear in AI-generated answers — on tools like Ernie Bot, Kimi and Doubao. All three work together to give your brand maximum China search coverage.
How does Baidu SEO differ from Google SEO?
Baidu has its own crawling rules, ranking signals and content preferences. It favours Chinese-language content hosted on Chinese servers, weights social signals from Tencent and Weibo, and penalises sites that don't meet ICP licensing requirements. Technical factors like page speed, mobile optimisation and structured data also work differently on Baidu.
What is GEO and why does it matter for China?
GEO is the practice of optimising your content so it's cited and surfaced in AI-generated search responses. Chinese consumers increasingly use AI tools to research products and brands. If your content isn't structured to be picked up by these models, you're invisible in a channel that's growing fast — and your competitors may not be optimising for it yet.
Do you manage Baidu paid search campaigns?
Yes. We manage Baidu SEM campaigns end-to-end — keyword research, ad copy, bidding strategy, landing page creation and performance reporting. We also run paid campaigns on WeChat Moments, Toutiao and other Chinese platforms depending on your audience and objectives.
Do you need a Chinese website to run SEO in China?
A Chinese-language site hosted in China (or via CDN) with an ICP licence is strongly recommended for strong Baidu rankings. We can advise on the right technical setup and help build China-hosted landing pages if a full website migration isn't feasible.
Can SEO, SEM and GEO be combined with social media and KOL campaigns?
Yes, and this is the most effective approach. Search drives intent-based traffic, while social and KOL build awareness and trust. We design integrated strategies that connect these channels — so your SEO and SEM efforts feed into your WeChat funnel and CRM pipeline.
Still have a question ?
Ready to succeed in China?
Contact us today and let's start your China growth together.
Ready to succeed in China?
Contact us today and let's start your China growth together.
Ready to succeed in China?
Contact us today and let's start your China growth together.
Ready to succeed in China?
Contact us today and let's start your China growth together.
Ready to succeed in China?
Contact us today and let's start your China growth together.
Ready to succeed in China?
Contact us today and let's start your China growth together.