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Beauty

Little Red Book RED Trends

Xiaohongshu RED Beauty Trends 2022 – What’s Hot?

Xiaohongshu, a lifestyle platform, released a report dedicated to the trends gaining popularity at the beginning of 2022. Called Little Red Book, or simply RED, attracts a big number of […]

Posted on May 5, 2022May 5, 2022 by The WeChat Agency Continue reading

Unusual Brand Collaborations In China

Whether your business is selling lipsticks, chicken wings, or museum tours, the topic of how to reach more new people – more customers – comes up in every marketing meeting, […]

Posted on November 15, 2021April 22, 2022 by The WeChat Agency Continue reading

WeChat for Beauty/ Makeup Sector

Thanks to rising disposable incomes in urban areas, consumers in China are increasingly interested in health and beauty products such as cosmetics, perfumes, fashion accessories, and vitamin supplements. The Chinese […]

Posted on November 9, 2021October 27, 2022 by The WeChat Agency Continue reading
Niche Perfume China

The Accelerating Growth of Niche Perfume Brands in China

Introduction to Niche Perfume Market in China According to research put forth by Forward, the global perfume market in 2017 consisted of only 1% Chinese consumers. Even though it would seem […]

Posted on July 8, 2021May 9, 2022 by The WeChat Agency Continue reading

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