China’s fashion landscape is witnessing a profound shift as niche brands and independent luxury lables carve out their space in the hearts and closets of discerning consumers. This trend reflects […]
Beauty
Latest News on China’s Market
1. Estée Lauder taps Asia’s male beauty market with Manchester United partnership Beauty and skincare giant Estée Lauder has inked an exclusive partnership deal with Manchester United in hopes of […]
Xiaohongshu RED Beauty Trends 2022 – What’s Hot?
Xiaohongshu, a lifestyle platform, released a report dedicated to the trends gaining popularity at the beginning of 2022. Called Little Red Book, or simply RED, attracts a big number of […]
Unusual Brand Collaborations In China
Whether your business is selling lipsticks, chicken wings, or museum tours, the topic of how to reach more new people – more customers – comes up in every marketing meeting, […]
WeChat for Beauty/ Makeup Sector
Thanks to rising disposable incomes in urban areas, consumers in China are increasingly interested in health and beauty products such as cosmetics, perfumes, fashion accessories, and vitamin supplements. The Chinese […]
The Accelerating Growth of Niche Perfume Brands in China
Introduction to Niche Perfume Market in China According to research put forth by Forward, the global perfume market in 2017 consisted of only 1% Chinese consumers. Even though it would seem […]