Events such as the FIFA World Cup are important for companies as it is a way to increase their brand equity… And because a lot of the World Cup’s viewership will […]
Month: June 2018
Guiyang 2018: The New Big Data Expo
In 2017, the China International Big Data Expo was a success and many well-known personalities attended it. Following the success of the previous year edition, the 2018 edition of the […]
WeChat Mini-programs: A strategy for the future?
In March this year, Tencent’s flagship mobile application, WeChat, has reached one billion user accounts. The application which stands out due to its versatility as well as its flexibility continues its search […]