Since 2013, Xiaohongshu (also known as Little Red Book or RED) has become one of the fastest-growing platforms in China with over 80 million monthly active users. But exactly who’s […]
Month: August 2020
How To Market YOUR BRAND On BILIBILI?
WHAT IS BILIBILI? Founded by Xu Yi in 2009, Bilibili is a Chinese video-sharing website based in Shanghai that focuses on gaming culture and anime-related content and is based on […]
Establishing A Presence on Xiaohongshu, China’s Popular Fashion Platform
With e-retailers struggling to win over young Chinese consumers, it seems that Xiaohongshu is standing out. Looking into Xiaohongshu’s business model, it’s evident that it’s a great platform for foreign […]