Statistics Archives - The WeChat Agency

Douyin (China’s TikTok) Statistics 2022 [UPDATED!]

July 14, 2022

The TikTok app is certainly familiar to everyone who has spent time online in the last couple of years. ByteDance, a Chinese multinational internet technology firm, owns this social media network, which features a vast library of user-generated, brief video content.

These quick videos—which can be as brief as 15 seconds, 60 seconds, or 5 minutes—have made the globe aware of dancing crazes, hashtag challenges, and a tonne of useful tips. Brands trying to advertise their goods and services have also shown a strong interest in them.

So, What Is Douyin?

Douyin, TikTok’s Chinese version, is the only version of the app available to Chinese users. It’s been around since 2016. It’s owned by ByteDance.

App’s users receive a feed of video content catered to their interests and preferences. Just as those of TikTok’s international counterpart. Chinese Tiktok is heavy on entertaining, simple-to-consume video content and little on text and photos.

Douyin Vs TikTok: What’s The Difference?

Both TikTok and Douyin have similar appearances. Both of them are video content hosting platforms for entertainment, and they share many of the same fundamental features. The two video apps do differ in several significant ways, though.

🔥 How Douyin is Different From Tik Tok >>> Learn more here!

First off, if you want to reach Chinese users, you must open a second account on Douyin even if you already have one on the TikTok app. Users of Douyin and TikTok cannot access one other’s accounts, and the two applications function entirely independently of one another.

Second, compared to TikTok, the Chinese version has more sophisticated capabilities.

It enables in-video search, allowing users to look up a person’s face to discover more videos in which they appear. The app also makes it simple for consumers to look for and purchase goods that are mentioned in a video. Additionally, it enables businesses to link their account to their online store.

Because the two apps in fact are two separate ecosystems the trends that arise on Douyin are also different. Let us introduce 10 Top Fashion trends on Douyin that can be super relevant for you if you are a lifestyle brand.

1️⃣0️⃣ Hot Trends on Douyin now >>>

The Growth of China’s Biggest Short-Video App

Users of short videos are increasing and using the services for longer periods of time. The number of Douyin (China’s TikTok) users there is anticipated to increase to 639.4 million this year. This indicates that a large portion of the Chinese public uses the platform for a variety of purposes, which makes it a great possibility for growing businesses.

douyin data

Short-video apps’ combination of engaging content and interactivity will entice more customers away from traditional players and into the eCommerce world. This shift in consumer behavior benefits apps like Douyin and Kuaishou over established e-commerce companies like Alibaba and JD.com. Players of short videos have made investments in their own commerce operations to keep users within their ecosystems, and the results have been encouraging.

But it’s not only Douyin that is enjoying tremendous growth. The short video sector has also maintained a stable development trend. The number of users reached 934 million MAUs in 2021. In general, the active user penetration rate has exceeded 80% due to the constant supply of short video content and the ongoing enhancements to platform ecology.

Another interesting thing is the time spent on the app. According to China Internet Watch, Douyin has the longest average monthly usage of 1,794 minutes, compared with Kuaishou’s 1,662 minutes as of June 2021.

According to ByteDance, livestream views on their respective Singles’ Day events in 2021 totaled 39.5 billion, and Kuaishou recorded a 433% increase in GMV. Beijing’s anti-monopoly crackdowns have also made it possible for sellers to list their goods on any website and have allowed platform-to-platform linking, both of which are positive developments for short-video players.

short video platforms china stats

Why Should Businesses Use Douyin?

The number of daily active users on the app topped 600 million in September 2020, according to publicly available figures. There is a tonne of user-generated content on the platform, covering a wide range of topics that TikTok undoubtedly doesn’t cover. The majority of it is in Mandarin, and a sizable proportion of users are Chinese Gen Z. As a result, Chinese Douyin marketing and advertising provide limitless chances for global firms.

🤔 How to Advertise on Douyin? >>> TIPS here

Over 89% of Douyin’s users are under the age of 40, and over 49% are under the age of 30. This makes Douyin a great platform for global firms as it accounts for around 50.8% of China’s population. 68% of all Chinese social media users have a Douyin account and routinely use it. 90% of Douyin users utilize the app many times per day.

Businesses can utilize Douyin for a variety of things, including product sales, influencer marketing, customer interaction, and more. Anything a company does with the platform is a terrific chance for developing companies to establish themselves in China.

➡️ Did you know? WeChat has a short-video platform now too! >>> Check here

Conclusion

As the statistics suggest, Chinese customers appear to be acquiring more and more short video content in the coming days. This indicates that Douyin is a great opportunity for businesses to establish a reputation in China and capitalise on the country’s sizable demographic.

Learn more about Douyin on your blog.

If you wish to know more about Douyin or other short video platforms in China, please contact our team. We use our knowledge and expertise to help businesses build meaningful partnerships and develop their network among Chinese customers. For additional information, please contact at contact@thewechatagency.com.

WeChat Stats 2021

December 29, 2021

Weixin, which means micro message in Mandarin, was the name given to WeChat when it first debuted in 2011. It began as a simple communication programme, essentially a Chinese equivalent to WhatsApp, as its name suggests. The platform was developed and owned by Tencent, a Chinese internet giant and one of the world’s most valuable firms.

WeChat began as a simple messaging network, but it has evolved into much more. WeChat has basically become the home screen for many Chinese smartphone users thanks to its mini programmes platform, which allows almost any operation to be accomplished from within the app.

That being said, if you want to extend your business into the Chinese market, you’ll need a strategy that centres mostly around WeChat marketing, with an emphasis on WeChat users.

Here are some interesting WeChat statistics to help you see how powerful this platform really is. After all, there’s nothing like hard evidence, right?

WeChat: Active Users
WeChat has a monthly active user base of about 1.225 billion people.

Since its release in January 2011, it has grown by leaps and bounds. It evolved to become an important aspect of people’s lives, allowing them to communicate with friends and family via text messages, voice conversations, and video calls.

The aggregate monthly active users of Weixin and WeChat reached 1.225 billion in December 2020, up 5% year on year. Every day, 45 billion messages are sent and received on WeChat.

WeChat: User Demographics
Almost 40% of WeChat users are between the ages of 25 and 35 years old. Females account for 42.8% of users, while males account for 57.2%.

25 % of WeChat users in China are between the ages of 25 and 30, while another 13.8 % are between the ages of 31 and 35. Users under the age of 24 make up the greatest age demographic (33.5 %).

This is closely followed by users over the age of 41, who account for 19.1% of the total. If your company caters to these demographics, WeChat marketing could be very helpful to you.

WeChat Pay & Mini Programs Stats
WeChat Pay is used by 87% of Chinese consumers to make online payments and WeChat Mini Programs are used by almost 400 million people every day.

WeChat Pay is the second most popular online payment service in China, trailing only Alipay. Men and women make up an equal number of users, and the majority of its consumers (34%) are between the ages of 25 and 34, with the second-largest sector (28%) being between the ages of 35 and 44.

More than 400 million people utilise Mini Programs on a regular basis, resulting in total sales (GMV) more than double in 2020. In addition, the average number of Mini Programs utilised per user climbed by 25% year over year, and the average transaction value increased by 67%.

WeChat: Market Share
WeChat probably accounts for 10-15% of the social media market, with over 1 billion active users. WeChat, on the other hand, is arguably the most popular social site in China, accounting for 34% of the country’s total data traffic

No other app in the world has this level of dominance in such a big market. In comparison, Facebook accounts for only 14.1% of North American traffic. In China, WeChat accounts for more than double that.

WeChat: Revenue
WeChat made 108.2 billion RMB in sales in 2020. In 2019, they received 82.3 billion RMB, compared to 72.7 billion RMB in 2018.

The 2021 stats for WeChat’s revenue is yet to be released, but with their constant innovation, its revenue is expected to rise again. This year, the Chinese messenger’s mini-programs facilitated 1.6 trillion RMB in annual transactions. If the increase in revenue attributed to their mini-programs is any indicator, they’ve had a fantastic year.

The Future of WeChat
WeChat will certainly be successful in China and will continue to expand. WeChat’s penetration rate in Western countries is expected to rise as well outside of the country. COVID-19 has hindered WeChat’s growth because of travel restrictions that prevent Chinese tourists from visiting. However, once the pandemic has passed, WeChat, particularly WeChat Pay, is likely to make a more serious foray into foreign markets.

In fact, Europe has been identified as a crucial growth region. WeChat Pay had been popular among businesses that serve Chinese tourists prior to the outbreak. As a result, the number of merchants accepting WeChat Pay in Europe climbed by 3.5% in 2019. Around 11% of Chinese overseas tourism was spent in Europe.

Conclusion
The stats presented above is rather remarkable and demonstrate how strong WeChat has proven to be. So, if you haven’t already considered incorporating it into your entire marketing strategy, now is the time to do so.

If you require further support with setting up your account please contact our team. We use our knowledge and expertise to help businesses build meaningful partnerships and develop their network among Chinese customers. For additional information, please contact us by phone – Shanghai or Hong Kong

A new milestone – WeChat hits 1 billion users

March 9, 2018

The biggest Chinese social media platform, WeChat, has finally reached 1 billion active monthly users. The boost in the numbers was due to the massive success of digital hongbaos (a red packet with money given as a gift during CNY). More than 688 million users sent and received these digital hongbaos.

The app has recorded a stunning 15.8% growth in users annually. Around 38 billion messages are exchanged every day on the platform.

The app has such a stronghold in China not just due to its messaging software, but also because it constantly introduces new features and functionalities that makes life simpler for its users. It recently launched a pilot study of bringing virtual identity cards in Guangdong. If this study proves to be successful, the app would become indispensable to the Government as well. The introduction of mini programs has also made WeChat more appealing to the users.

Since its introduction in 2011, WeChat has come a long way and continues to push its boundaries. This year, Tencent plans to venture into AR and that is definitely going to attract some more users to this platform. Wait and watch this space to know more!