Does Your Brand Need a Weibo Profile? Many international companies begin their Chinese social media presence with a WeChat official account, but having a Weibo account can also help them […]
Month: October 2021
The Idol Economy in China; Who are KOLs and KOCs?
Idolising stars and celebrity worship has become an increasingly important part of modern Chinese culture. Chinese Gen Z’s are continuously engaged with internet information as a result of growing up […]
What Happened in China This Week?
Chanel Takes on the Resale Market With One Bag per Person per Year Policy Chanel limits the number of purchases for its most popular handbags to one of each per […]
WeChat for Education Sector
With the growing competition in the foreign education market, education brands are looking for new ways to attract Chinese students, such as incorporating e-learning courses, offering home and distance learning, […]
Weekly China Insights
WeChat Launches Easy Mode for Elderly The older generation, even though relatively mobile-savvy, faces a lot of challenges when it comes to mobile services, especially those related to COVID-19. By […]
WeChat for Travel Sector
Everyone who has ventured into Chinese marketing knows that WeChat, the mobile app and social media platform with over one billion monthly active users, is the place to be. WeChat […]
WeChat for B2B Sector
We’ve always heard that WeChat is a wonderful tool for marketing to customers. But what about B2B marketing on WeChat? B2B Marketing on WeChat Since the B2B e-commerce sector began […]