China is a nation that enjoys playing. More gamers reside there than in any other nation in the world, and a third of them use their phones for gaming. It […]
Games
WeChat Interactive Articles – Introduction & Examples
WeChat Interactive Articles (WIA) are a relatively new and highly engaging way of presenting content on WeChat. They are created by brands and are designed to be quick, easy, and […]
Why are quiz games so popular on WeChat?
It is no doubt that WeChat is pushing the boundaries of social & digital media in China. And now it has added another feather to their cap with Quizz. The […]
Which marketing learning from WeChat social gaming surge ?
Tech giant, Tencent Holdings is once again making headlines for creating the perfect fusion between mobile gaming and social media. This has led to the coinage of the term “Social […]
Thomas Cook Innovates on WeChat with KRDS for its launch in China
Thomas Cook, the prominent travel services company in the world has opened its doors in Shanghai. Thomas Cook wanted to raise awareness about the brand in the Chinese market […]