The saturation of brands in China paves the way for an overwhelming array of choices in almost every industry segment. Businesses, especially on WeChat, tend to differentiate themselves through various strategies, such as WeChat loyalty programs. The concept of loyalty programs has taken off quite well in China as it helps in generating sales from returning customers. Loyalty programs are exclusive programs and mostly unique to the brand in question. They give brands a competitive advantage, reducing the likelihood that a customer may switch stores.
[UPDATE] WeChat Testing a New e-Commerce Mini Program Feature
As its push into e-commerce accelerates, WeChat rolls out a new mini program feature called ‘WeStore’.
Breaking Down WeChat Advertising For Luxury Brands
WeChat has completely redefined luxury brand marketing in Mainland China ever since Dior posted its first WeChat Moments ad on the platform. After that, WeChat was quite readily embraced by many international brands who wanted to tap into the Chinese fashion community.