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The WeChat Agency Blog: The Best of 2022

The year of the Tiger or simply 2022, was a very eventful year in China, to say the least. Contrary to the rest of the world, COVID-19 was still a […]

Posted on December 29, 2022December 30, 2022 by The WeChat Agency Continue reading
11/11 Singles Day China

What is 11/11 Singles’ Day and how this Retail Festival Changed in Recent Years?

We all have heard of Valentine’s Day or “Lovers’ Day,” but have you heard of “Singles’ Day” aka 11/11 or Double Eleven? Interesting right? It is celebrated in China, and it is […]

Posted on November 11, 2022November 11, 2022 by The WeChat Agency Continue reading
taikoo li chengdu china localization

China Marketing Strategy: One Size Doesn’t Fit All

China’s marketing strategy is a minefield. If you want to build a brand in the Chinese market, you need to know how to navigate it.  Entering the Chinese market is […]

Posted on June 16, 2022 by The WeChat Agency Continue reading
Gen z China luxury

China’s Gen Z As Luxury Consumers

From Balenciaga to Gucci and Louis Vuitton, the Chinese market has become the most crucial driver of growth for European luxury brands. Nothing is more important for success in the […]

Posted on May 10, 2022May 11, 2022 by The WeChat Agency Continue reading
Little Red Book RED Trends

Xiaohongshu RED Beauty Trends 2022 – What’s Hot?

Xiaohongshu, a lifestyle platform, released a report dedicated to the trends gaining popularity at the beginning of 2022. Called Little Red Book, or simply RED, attracts a big number of […]

Posted on May 5, 2022May 5, 2022 by The WeChat Agency Continue reading
China Silver generation senior

China Trend: Silver Generation

The results of China’s most recent census confirmed what many observers had predicted for a long time: the country’s population was expanding slower and getting senior than ever before. The […]

Posted on March 3, 2022April 28, 2022 by The WeChat Agency Continue reading

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