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Gen z China luxury

China’s Gen Z As Luxury Consumers

From Balenciaga to Gucci and Louis Vuitton, the Chinese market has become the most crucial driver of growth for European luxury brands. Nothing is more important for success in the […]

Posted on May 10, 2022May 11, 2022 by The WeChat Agency Continue reading
Little Red Book RED Trends

Xiaohongshu RED Beauty Trends 2022 – What’s Hot?

Xiaohongshu, a lifestyle platform, released a report dedicated to the trends gaining popularity at the beginning of 2022. Called Little Red Book, or simply RED, attracts a big number of […]

Posted on May 5, 2022May 5, 2022 by The WeChat Agency Continue reading
China Silver generation senior

China Trend: Silver Generation

The results of China’s most recent census confirmed what many observers had predicted for a long time: the country’s population was expanding slower and getting senior than ever before. The […]

Posted on March 3, 2022April 28, 2022 by The WeChat Agency Continue reading

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