Lead generation in China, and especially for the B2B sector, might seem a bit challenging at first but doesn’t have to. In the past, many Western brands relied on LinkedIn […]
B2B
Top 5 alternatives for LinkedIn in China you need to know now
Linkedin, the world’s most popular professional social networking site, recently announced that it will cease operations in China due to a “significantly more challenging operating environment and greater compliance requirements […]
WeChat for Beauty/ Makeup Sector
Thanks to rising disposable incomes in urban areas, consumers in China are increasingly interested in health and beauty products such as cosmetics, perfumes, fashion accessories, and vitamin supplements. The Chinese […]
This Week’s China Learning
2021 Beauty Industry White Paper Although this white paper focuses on China’s cosmetics industry, many of the conclusions are applicable to China’s other industries. Main takeaways: A content-focused strategy is […]
What Happened in China This Week?
Chanel Takes on the Resale Market With One Bag per Person per Year Policy Chanel limits the number of purchases for its most popular handbags to one of each per […]
WeChat for Education Sector
With the growing competition in the foreign education market, education brands are looking for new ways to attract Chinese students, such as incorporating e-learning courses, offering home and distance learning, […]
WeChat for Travel Sector
Everyone who has ventured into Chinese marketing knows that WeChat, the mobile app and social media platform with over one billion monthly active users, is the place to be. WeChat […]
WeChat for B2B Sector
We’ve always heard that WeChat is a wonderful tool for marketing to customers. But what about B2B marketing on WeChat? B2B Marketing on WeChat Since the B2B e-commerce sector began […]
5,000 followers on WeChat in 48h with no media nor influencers, how Groz-Beckert & KRDS did it?
Launching a new brand on WeChat is serious challenge. Specially when your client is strong B2B player but with little awareness in the general public eye. So on June 6th, Groz-Beckert launched its […]