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WeChat B2B Lead Generation

Lead generation in China, and especially for the B2B sector, might seem a bit challenging at first but doesn’t have to. In the past, many Western brands relied on LinkedIn […]

Posted on March 29, 2022April 22, 2022 by The WeChat Agency Continue reading

Top 5 alternatives for LinkedIn in China you need to know now

Linkedin, the world’s most popular professional social networking site, recently announced that it will cease operations in China due to a “significantly more challenging operating environment and greater compliance requirements […]

Posted on November 29, 2021April 22, 2022 by The WeChat Agency Continue reading

WeChat for Beauty/ Makeup Sector

Thanks to rising disposable incomes in urban areas, consumers in China are increasingly interested in health and beauty products such as cosmetics, perfumes, fashion accessories, and vitamin supplements. The Chinese […]

Posted on November 9, 2021 by The WeChat Agency Continue reading

This Week’s China Learning

2021 Beauty Industry White Paper Although this white paper focuses on China’s cosmetics industry, many of the conclusions are applicable to China’s other industries. Main takeaways: A content-focused strategy is […]

Posted on November 9, 2021 by The WeChat Agency Continue reading

What Happened in China This Week?

Chanel Takes on the Resale Market With One Bag per Person per Year Policy Chanel limits the number of purchases for its most popular handbags to one of each per […]

Posted on October 19, 2021 by The WeChat Agency Continue reading

WeChat for Education Sector

With the growing competition in the foreign education market, education brands are looking for new ways to attract Chinese students, such as incorporating e-learning courses, offering home and distance learning, […]

Posted on October 18, 2021 by The WeChat Agency Continue reading

WeChat for Travel Sector

Everyone who has ventured into Chinese marketing knows that WeChat, the mobile app and social media platform with over one billion monthly active users, is the place to be. WeChat […]

Posted on October 12, 2021October 12, 2021 by The WeChat Agency Continue reading

WeChat for B2B Sector

We’ve always heard that WeChat is a wonderful tool for marketing to customers. But what about B2B marketing on WeChat? B2B Marketing on WeChat Since the B2B e-commerce sector began […]

Posted on October 4, 2021October 4, 2021 by The WeChat Agency Continue reading

5,000 followers on WeChat in 48h with no media nor influencers, how Groz-Beckert & KRDS did it?

Launching a new brand on WeChat is serious challenge. Specially when your client is strong B2B player but with little awareness in the general public eye. So on June 6th, Groz-Beckert launched its […]

Posted on June 29, 2017April 22, 2022 by The WeChat Agency Continue reading

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