In today’s digital era, capturing audience attention amidst China’s competitive landscape is crucial for brands. To stand out effectively, they must harness innovative storytelling and content formats that engage Chinese […]
B2B
Key Steps to Strengthen the Impact of Weibo in B2B Marketing
In the dynamic landscape of digital marketing, Weibo stands out as a powerful platform that extends its reach beyond personal connections to provide immense opportunities for B2B marketing. As a […]
Ignite Your B2B Brand in China with the Power of Live-streaming
Welcome to the captivating world of live streaming in China, where businesses are transformed, lives are changed, and B2B can join in on the fun. Live-stream can sound like a […]
WeCom: The Essential Chinese Business Communication Tool for the Online Era
The COVID-19 pandemic has accelerated the shift towards online business for businesses around the world. As a result, WeCom, a communication and collaboration platform developed by Tencent, has become increasingly […]
What is Whitelisting and How It Can Help Brands Boost Collaborations on WeChat?
All WeChat content creators and marketing managers will agree that getting organic views under their articles is getting tougher year by year. In the highly-saturated space as WeChat is, ads […]
Why should brands use CRM Integrations on WeChat?
CRM or even sCRM is not something completely new. However, when store foot traffic dropped dramatically when the pandemic first appeared in China, brands were no longer able to rely […]
10 Ways for a B2B Brand to Generate Leads on WeChat
Lead generation in China, and especially for the B2B sector, might seem a bit challenging at first but doesn’t have to. In the past, many Western brands relied on LinkedIn […]
Top 5 alternatives for LinkedIn in China you need to know now
Linkedin, the world’s most popular professional social networking site, recently announced that it will cease operations in China due to a “significantly more challenging operating environment and greater compliance requirements […]
WeChat for B2B Sector
We’ve always heard that WeChat is a wonderful tool for marketing to customers. But what about B2B marketing on WeChat? B2B Marketing on WeChat Since the B2B e-commerce sector began […]
5,000 followers on WeChat in 48h with no media nor influencers, how Groz-Beckert & KRDS did it?
Launching a new brand on WeChat is serious challenge. Specially when your client is strong B2B player but with little awareness in the general public eye. So on June 6th, Groz-Beckert launched its […]