All WeChat content creators and marketing managers will agree that getting organic views under their articles is getting tougher year by year. In the highly-saturated space as WeChat is, ads […]
Why should brands use CRM Integrations on WeChat?
CRM or even sCRM is not something completely new. However, when store foot traffic dropped dramatically when the pandemic first appeared in China, brands were no longer able to rely […]
10 Ways for a B2B Brand to Generate Leads on WeChat
Lead generation in China, and especially for the B2B sector, might seem a bit challenging at first but doesn’t have to. In the past, many Western brands relied on LinkedIn […]
Top 5 alternatives for LinkedIn in China you need to know now
Linkedin, the world’s most popular professional social networking site, recently announced that it will cease operations in China due to a “significantly more challenging operating environment and greater compliance requirements […]
This Week’s China Learning
2021 Beauty Industry White Paper Although this white paper focuses on China’s cosmetics industry, many of the conclusions are applicable to China’s other industries. Main takeaways: A content-focused strategy is […]
What Happened in China This Week?
Chanel Takes on the Resale Market With One Bag per Person per Year Policy Chanel limits the number of purchases for its most popular handbags to one of each per […]
WeChat for B2B Sector
We’ve always heard that WeChat is a wonderful tool for marketing to customers. But what about B2B marketing on WeChat? B2B Marketing on WeChat Since the B2B e-commerce sector began […]
5,000 followers on WeChat in 48h with no media nor influencers, how Groz-Beckert & KRDS did it?
Launching a new brand on WeChat is serious challenge. Specially when your client is strong B2B player but with little awareness in the general public eye. So on June 6th, Groz-Beckert launched its […]