When you’re entering the Chinese market you might wonder if selling on WeChat is a good strategy. With over 1.26 billion monthly active users and 78% of Chinese people aged […]
Month: June 2022
Weekly News Roundup From China
Tencent’s WeChat Debuts in 618 Shopping Festival with Big Bet on Live-Streaming Ecommerce Despite Slowing Economy WeChat, a product of Tencent, has for the first time introduced its own 618 […]
What’s New in China?
Consumers in China Shift Focus from Instant Gratification to Longer-term Value Consumers in China have entered a new era characterised by increased sophistication and prudence, a commitment to sustainability, and […]
China Marketing Strategy: One Size Doesn’t Fit All
China’s marketing strategy is a minefield. If you want to build a brand in the Chinese market, you need to know how to navigate it. Entering the Chinese market is […]
Case Study: AkzoNobel (B2B Management)
WHAT IS AKZONOBEL? International Marine Coating is the flagship trademark of AkzoNobel’s Marine & Protective Coatings division, which employs over 5,500 people in over 60 countries. THE SCOPE OF WORK […]
Case Study: Grand Hyatt (APAC Wedding Planning Campaign)
ABOUT GRAND HYATT Hyatt, an international hospitality firm that maintains and franchises luxury and business hotels, resorts, and vacation homes, has a 5-star premium line of hotels called Grand Hyatt. […]
The Latest News From China
The Development Trends of the WeChat Mini-Program in 2022 Current situation: 450 million DAU 4 million mini-programs created (x2 more than the number of native apps on iOS) 95% of […]
Case Study: Montagut (Digital Content & China Social Media Management)
WHAT IS MONTAGUT? Montagut was the first French fashion design company to enter China in 1979, at a time when there were few international brands (Louis Vuitton and Chanel established […]
Digital Strategy Case Study : GIC Singapore Sovereign Fund
WHAT IS GIC? Singapore’s foreign reserves are managed by GIC, a sovereign wealth fund with assets of $744 billion dollars. GIC invests internationally in developed market shares, emerging market equities, […]
What’s New in China This Week?
What a Buzzword Reveals About Chinese Tech’s Urban Bias By increasing the frequency of notifications and advertising lurid or scandalous content outside of large cities, internet providers appear to be […]