WeChat (微信, Weixin) is China’s most popular social media platform – no less than 1.27 billion users use the app on a monthly basis. It has outgrown its initial messaging […]
Month: May 2022
What’s New in China This Week?
Private Traffic = Fake Friends Shilling Lipstick: Welcome to WeChat’s Hottest Sales Trend Thousands of Chinese firms are utilising WeChat to profit from a marketing trend that has swept the […]
China News for the Week
Top 5 Chinese Tech Firms Have Lost Nearly Half of Their Combined Market Cap in 2 Years Why it matters: After two decades of phenomenal expansion, the top five Chinese […]
China’s Gen Z As Luxury Consumers
From Balenciaga to Gucci and Louis Vuitton, the Chinese market has become the most crucial driver of growth for European luxury brands. Nothing is more important for success in the […]
WeChat Channels – How to Post?
WeChat Channels, which was released for beta testing in early 2020, is a relatively new short and largely untapped video platform within WeChat that allows users to produce and share […]
Xiaohongshu RED Beauty Trends 2022 – What’s Hot?
Xiaohongshu, a lifestyle platform, released a report dedicated to the trends gaining popularity at the beginning of 2022. Called Little Red Book, or simply RED, attracts a big number of […]