Lead generation in China, and especially for the B2B sector, might seem a bit challenging at first but doesn’t have to. In the past, many Western brands relied on LinkedIn […]
Month: March 2022
China Learnings This Week
Short Video Platforms to Deal with Stricter Rating Measures Problems with fan circles, such as irrational fan support among young fans, have become a cause of concern for Chinese politicians. […]
WeChat Menu Basics: How to Optimize WeChat Menu?
As we have introduced in our previous post, the WeChat menu is where users will look for crucial information such as your company’s contact information, brand story, major products, product […]
WeChat Menu Basics: Introduction for Brands
What is WeChat Menu? Aside from articles, one of the most important functions that companies can use on WeChat is the Menu – it’s always-on content that brands can use […]
What Is Dewu?
You probably hear a lot about RED, one of the biggest UGC (User Generated Content) platforms in China. Well, there is another one that is super popular among Chinese millennials […]
What’s New in China?
China Drafts New Rules to Control Notifications and Pop-ups Context: The proposed rules appear to be part of a larger attempt in China to “clean up” its online content offerings. […]
China Trend: Silver Generation
The results of China’s most recent census confirmed what many observers had predicted for a long time: the country’s population was expanding slower and getting senior than ever before. The […]