When it comes to establishing a business and grabbing the Gen-Z audience through Chinese video-sharing platforms, forums such as Douyin and Kuaishou that create short-form videos take up the majority […]
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Your Weekly China Roundup
Growing Significance of Private Traffic In China, a growing number of industries are incorporating private traffic into their digital strategy. Meituan, a food delivery app similar to Uber that has […]
2018 : What’s new on WeChat ?
Many changes were made to the new WeChat interface following the release of its new version. With this fast changing-environment, it’s not always easy to understand and adapt your business […]
Guiyang 2018: The New Big Data Expo
In 2017, the China International Big Data Expo was a success and many well-known personalities attended it. Following the success of the previous year edition, the 2018 edition of the […]
WeChat Mini-programs: A strategy for the future?
In March this year, Tencent’s flagship mobile application, WeChat, has reached one billion user accounts. The application which stands out due to its versatility as well as its flexibility continues its search […]
WeChat guide: How to use and build mini-programs ?
Tencent launched the WeChat Mini programs earlier this year and took the market by storm. So what are these mini programs and how can you use it?This blog will give […]
WeChat owner Tencent beats Facebook in value and become Asia’s First $500 Billion company
Founded in 1998, Tencent, which is one of the biggest tech giants in China made its way to the Top 5 Biggest Firms in the World. It is now the […]
WeChat Data Report – Summer 2017
From communicating with friends and performing complex payments, WeChat has been at the center of the digital revolution in the Chinese market. Each year, WeChat releases detailed reports on its […]
How the TOP 500 Official WeChat Accounts are performing ?
WeChat is fast growing as one of the biggest social platforms and is an essential part of the daily life in the Chinese market. Brands are increasingly using this platform […]
Search, the WeChat way!
In order to understand how much positive energy is prevalent in the country, China watchers tracked the term “transmitting positive energy to society” and the number of times it was […]