With the growing competition in the foreign education market, education brands are looking for new ways to attract Chinese students, such as incorporating e-learning courses, offering home and distance learning, […]
Tech
Weekly China Insights
WeChat Launches Easy Mode for Elderly The older generation, even though relatively mobile-savvy, faces a lot of challenges when it comes to mobile services, especially those related to COVID-19. By […]
WeChat for B2B Sector
We’ve always heard that WeChat is a wonderful tool for marketing to customers. But what about B2B marketing on WeChat? B2B Marketing on WeChat Since the B2B e-commerce sector began […]
This Week In China
TikTok limits younger users to 40 minutes a day in China Following the stepped up efforts to protect minors from the internet’s risks by the Chinese Government, TikTok created a […]
Weibo and it’s Status in 2021
Globally, the number of people using social networking sites is constantly rising without an end in sight. By the end of 2021, there will be over 3 billion people using […]
What is Bilbili and Why Brands Must Consider it When targeting Gen Z
When it comes to establishing a business and grabbing the Gen-Z audience through Chinese video-sharing platforms, forums such as Douyin and Kuaishou that create short-form videos take up the majority […]
Your Weekly China Roundup
Growing Significance of Private Traffic In China, a growing number of industries are incorporating private traffic into their digital strategy. Meituan, a food delivery app similar to Uber that has […]
2018 : What’s new on WeChat ?
Many changes were made to the new WeChat interface following the release of its new version. With this fast changing-environment, it’s not always easy to understand and adapt your business […]
Guiyang 2018: The New Big Data Expo
In 2017, the China International Big Data Expo was a success and many well-known personalities attended it. Following the success of the previous year edition, the 2018 edition of the […]
WeChat Mini-programs: A strategy for the future?
In March this year, Tencent’s flagship mobile application, WeChat, has reached one billion user accounts. The application which stands out due to its versatility as well as its flexibility continues its search […]