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Month: July 2021

Importance of Incorporating Guochao in your Marketing Strategy in China

Recent years have seen young Chinese consumers being increasingly interested in combining traditional Chinese culture and style with domestic brands and products.   This trend is known as ‘Guochao’ (国潮), […]

Posted on July 30, 2021 by The WeChat Agency Continue reading
wechat

WeChat Marketing vs Website Marketing

Introduction China has 574 million active mobile internet users and 668 million internet users. People in China spend about 50% of their daily time on digital devices. Going by these […]

Posted on July 15, 2021 by The WeChat Agency Continue reading
Niche Perfume China

The Accelerating Growth of Niche Perfume Brands in China

Introduction to Niche Perfume Market in China According to research put forth by Forward, the global perfume market in 2017 consisted of only 1% Chinese consumers. Even though it would seem […]

Posted on July 8, 2021May 9, 2022 by The WeChat Agency Continue reading

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