Recent years have seen young Chinese consumers being increasingly interested in combining traditional Chinese culture and style with domestic brands and products. This trend is known as ‘Guochao’ (国潮), […]
Month: July 2021
WeChat Marketing vs Website Marketing
Introduction China has 574 million active mobile internet users and 668 million internet users. People in China spend about 50% of their daily time on digital devices. Going by these […]
The Accelerating Growth of Niche Perfume Brands in China
Introduction to Niche Perfume Market in China According to research put forth by Forward, the global perfume market in 2017 consisted of only 1% Chinese consumers. Even though it would seem […]