China’s Gen Z has found Xiaohongshu, also known as “RED”, to be a distinctive platform that resonates with them in the rapidly changing world of social media and e-commerce. Xiaohongshu […]
Little Red Book (RED)
Xiaohongshu RED Beauty Trends 2022 – What’s Hot?
Xiaohongshu, a lifestyle platform, released a report dedicated to the trends gaining popularity at the beginning of 2022. Called Little Red Book, or simply RED, attracts a big number of […]
Advertising on RED/XiaoHongshu
Xiaohongshu, also simply called RED, is one of the fastest-growing smart social commerce apps on the market, with over 100 million monthly active users. RED provides multinational brands with enormous […]
5 Reasons to Leverage RED/Xiaohongshu and How to Set Up an Account?
China is one of the world’s largest e-commerce markets, with a myriad of marketplaces to choose from. Taobao, Tmall, JD, and Pinduoduo have drawn millions of shoppers to become frequent […]
A Quick Guide to Xiaohongshu (Little Red Book) Marketing
Since 2013, Xiaohongshu (also known as Little Red Book or RED) has become one of the fastest-growing platforms in China with over 80 million monthly active users. But exactly who’s […]
Establishing A Presence on Xiaohongshu, China’s Popular Fashion Platform
With e-retailers struggling to win over young Chinese consumers, it seems that Xiaohongshu is standing out. Looking into Xiaohongshu’s business model, it’s evident that it’s a great platform for foreign […]