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Little Red Book (RED)

Xiaohongshu RED Tourist Travel

The Evolution of Xiaohongshu, RED, into a Travel Platform

China’s Gen Z has found Xiaohongshu, also known as “RED”, to be a distinctive platform that resonates with them in the rapidly changing world of social media and e-commerce. Xiaohongshu […]

Posted on September 4, 2023 by The WeChat Agency Continue reading
Little Red Book RED Trends

Xiaohongshu RED Beauty Trends 2022 – What’s Hot?

Xiaohongshu, a lifestyle platform, released a report dedicated to the trends gaining popularity at the beginning of 2022. Called Little Red Book, or simply RED, attracts a big number of […]

Posted on May 5, 2022May 5, 2022 by The WeChat Agency Continue reading
RED Xiaohongshu

Advertising on RED/XiaoHongshu

Xiaohongshu, also simply called RED, is one of the fastest-growing smart social commerce apps on the market, with over 100 million monthly active users. RED provides multinational brands with enormous […]

Posted on February 21, 2022April 28, 2022 by The WeChat Agency Continue reading
Xiaohongshu

5 Reasons to Leverage RED/Xiaohongshu and How to Set Up an Account?

China is one of the world’s largest e-commerce markets, with a myriad of marketplaces to choose from. Taobao, Tmall, JD, and Pinduoduo have drawn millions of shoppers to become frequent […]

Posted on February 18, 2022April 28, 2022 by The WeChat Agency Continue reading

A Quick Guide to Xiaohongshu (Little Red Book) Marketing

Since 2013, Xiaohongshu (also known as Little Red Book or RED) has become one of the fastest-growing platforms in China with over 80 million monthly active users. But exactly who’s […]

Posted on August 28, 2020 by The WeChat Agency Continue reading
xiaohongshu

Establishing A Presence on Xiaohongshu, China’s Popular Fashion Platform

With e-retailers struggling to win over young Chinese consumers, it seems that Xiaohongshu is standing out. Looking into Xiaohongshu’s business model, it’s evident that it’s a great platform for foreign […]

Posted on August 7, 2020 by The WeChat Agency Continue reading

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