You might know Valentine’s Day, but what if we told you that there’s another love day in China, where people celebrate love by sharing gifts with their loved ones? Yes, […]
Festivals
Marketing to Women Empowerment: A Chinese Perspective on International Women’s Day
Every year on March 8, people celebrate International Women’s Day to honor women’s achievements and raise awareness of gender inequality. The first International Women’s Day was observed on March 19, 1911, […]
Maximizing Opportunities in the Chinese Market: A Guide to the 2023 Marketing Calendar
Marketing in China is a unique and challenging endeavor. With a population of over 1.4 billion, the country is home to one of the largest consumer markets in the world. […]
This Christmas, Find Out What Brands in the Chinese Market Have Been Up To
In the last decade, Christmas has settled as an important event for brands in China. Of course, it is not as large as traditional Chinese holidays or e-commerce festivals, but […]
What is 11/11 Singles’ Day and how this Retail Festival Changed in Recent Years?
We all have heard of Valentine’s Day or “Lovers’ Day,” but have you heard of “Singles’ Day” aka 11/11 or Double Eleven? Interesting right? It is celebrated in China, and it is […]
What is the Mid-Autumn Festival and How do Brands Approach It?
First of all, happy mid-autumn festival from the WeChat Agency team! China has a very distinct cultural history, traditions, and holidays. Such days […]
Why should brands include Qixi, the Chinese Valentine’s Day, in their marketing strategies?
The Qixi Festival is one of the major Chinese holidays that drives sales outside of the Chinese New Year. At this Qixi festival, one would buy flowers or chocolates for […]
How To Engage Audiences During Chinese New Year on WeChat?
On February 1, the Chinese New Year will be upon us, and it is historically a time of celebration, full of feasts, fashion, and, may we say, financial festivities. With […]
Creating Your Own Red Packet Cover On WeChat—The Ultimate Guide
It is a widespread custom for adults to gift red packets containing monetary gifts to children during Chinese New Year. However, in recent years, the habit of presenting friends and […]
China’s Christmas: How It Has Evolved Over the Years
Christmas in China Christmas has grown in popularity in Mainland China in recent years, despite the fact that it is not a national holiday. Its “celebrations” have little to do […]