First of all, happy mid-autumn festival from the WeChat Agency team! China has a very distinct cultural history, traditions, and holidays. Such days […]
Festivals
Why should brands include Qixi, the Chinese Valentine’s Day, in their marketing strategies?
The Qixi Festival is one of the major Chinese holidays that drives sales outside of the Chinese New Year. At this Qixi festival, one would buy flowers or chocolates for […]
How To Engage Audiences During Chinese New Year on WeChat?
On February 1, the Chinese New Year will be upon us, and it is historically a time of celebration, full of feasts, fashion, and, may we say, financial festivities. With […]
Creating Your Own Red Packet Cover On WeChat—The Ultimate Guide
It is a widespread custom for adults to gift red packets containing monetary gifts to children during Chinese New Year. However, in recent years, the habit of presenting friends and […]
China’s Christmas: How It Has Evolved Over the Years
Christmas in China Christmas has grown in popularity in Mainland China in recent years, despite the fact that it is not a national holiday. Its “celebrations” have little to do […]
Montagut in Collaboration With KRDS Invited Fans To Winter Wonderland
The Christmas Wonderland campaign was one of several campaign collaborations with Montagut on the Chinese market in the last 3 years thanks to a continuous retainer partnership. Christmas in Mainland […]
What Are the Most Important E-commerce Festivals in China?
China is not just the world’s most populous country, but it also has the most internet users. And with about one billion online shoppers, the country has the world’s largest […]
Payment on WeChat, the Chinese new year Hong Bao success story
2018 is the ‘Year of the Dog’ according to the Chinese calendar and it was celebrated with grandeur. Families get together to celebrate New Year and tradition involves exchange of […]