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Montagut

Case Study: Montagut (Digital Content & China Social Media Management)

Posted on June 14, 2022June 14, 2022 by The WeChat Agency

WHAT IS MONTAGUT?

Montagut was the first French fashion design company to enter China in 1979, at a time when there were few international brands (Louis Vuitton and Chanel established themselves only 15 years later). It has spread to over 4,000 shops around the country, establishing a dedicated client base and a household name. It is seen as a symbol of respect and achievement, particularly among dignitaries and notables.

THE SCOPE OF WORK

KRDS has been appointed to manage Montagut’s digital channels in China for four consecutive years. Scope of work includes strategizing and executing the official account articles, interactive posts, mini-sites campaigns, video channels, and Weibo accounts.

Montagut China
Montagut – Content Creation

Brand’s social media strategy in China is always evolving to keep up with the latest trends and technology solutions that help to increase online sales and foot traffic in real stores.

THE RESULTS

The WeChat Agency has created hundreds of weekly WeChat posts and a dozen digital campaigns to promote Montagut’s new collections on the Chinese market over the last few years.

According to Candice Meyer, Montagut’s Head of Brand Image & Communications Asia, one of the campaigns Montagut’s Winter Wonderland “was very fun and engaging. Beyond generating buzz and page views, KRDS was smart to find the right mechanism to attract a very high number of new fans”.

Montagut China Campaign
Montagut – Father’s Day Campaign

 

If you wish to know more about WeChat and its various features, please contact our team. We use our knowledge and expertise to help businesses build meaningful partnerships and develop their network among Chinese customers. For additional information, please contact at contact@thewechatagency.com.

Posted in Case StudyTagged advertising in china, Business in china, case study, china advertising, china agency, China company, digital agency china, digital content, KRDS, MONTAGUT, TWCA, wechat 2022, wechat account, wechat advertising, wechat agency

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