WHAT IS MONTAGUT?
Montagut was the first French fashion design company to enter China in 1979, at a time when there were few international brands (Louis Vuitton and Chanel established themselves only 15 years later). It has spread to over 4,000 shops around the country, establishing a dedicated client base and a household name. It is seen as a symbol of respect and achievement, particularly among dignitaries and notables.
THE SCOPE OF WORK
KRDS has been appointed to manage Montagut’s digital channels in China for four consecutive years. Scope of work includes strategizing and executing the official account articles, interactive posts, mini-sites campaigns, video channels, and Weibo accounts.
Brand’s social media strategy in China is always evolving to keep up with the latest trends and technology solutions that help to increase online sales and foot traffic in real stores.
The WeChat Agency has created hundreds of weekly WeChat posts and a dozen digital campaigns to promote Montagut’s new collections on the Chinese market over the last few years.
According to Candice Meyer, Montagut’s Head of Brand Image & Communications Asia, one of the campaigns Montagut’s Winter Wonderland “was very fun and engaging. Beyond generating buzz and page views, KRDS was smart to find the right mechanism to attract a very high number of new fans”.
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