1. Adapting to the new trend? National tourism bureaus are getting on board with Xiaohongshu and Podcasts Australia’s 618 Campaign: The Australia tourism bureau partnered with Xiaohongshu for “Just Rush […]
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Exploring Prospects: An Overview of Recent Developments in China
1.Chinese youth have a new zoo fascination. How are brands engaging? The zoo craze in China aligns with youngsters’ pursuit of a slower nature-connected lifestyles as zoos are becoming increasingly […]
Analysing Possibilities: Assessing China’s Latest Progress
1.What’s the secret sauce behind Miu Miu’s APAC success? Regaining its position as “the hottest brand in the world” from Lyst, Miu Miu keeps up its winning streak and expects […]
Examining Potentialities: Evaluating China’s Most Recent Advances
JD introduces avatar of founder Richard Liu to promote goods in move to lure shoppers The creator of the Chinese e-commerce business JD, Richard Liu, used an avatar that resembled […]
Exploring Possibilities: Assessing China’s Latest Updates
1.Tmall Luxury Pavilion playbook: How brands find success in 2024 Despite market uncertainties, Tmall luxury consumers expressed a desire to increase their investment in luxury goods in the first half […]
Exploring Possibilities: Assessing China’s Latest Developments
1.What to expect from the upcoming Shanghai Fashion Week In addition to featuring a wide range of fascinating performances, exhibitions, and forums, Shanghai Fashion Week also highlights Shanghai’s emerging fashion […]
Examining Potential: Evaluating China’s Most Recent Advances in Landscape
Traditional buying habits are changing due to the rise of Generation Z. Traditional gifts are being avoided by younger shoppers. They are choosing, instead, more meaningful and customised things that […]
Exploring Potential: Assessing China’s Latest Innovations in Landscape
1. Top 3 hottest experiential trends among China’s Gen Z Here are the top picks from Xiaohongshu’s first-ever selection of “lifestyle inspirations”. Recent searches for “night school” have increased by […]
Unveiling Opportunities: Evaluating the Latest Innovations in China’s Landscape
1. Honey badgers and iPad kids: Experts weigh in on Gen Alpha Generation Alpha, born between 2010 and 2024; is a demographic that is predicted to be the biggest in […]
Exploring Possibilities: Assessing the Latest Advancements in China’s Industry
1.Maths professor recognised as top content creator by Bilibili Mathematics professor Song Hao gains fame on China’s Bilibili platform, akin to YouTube. He got 7.2 million subscribers and 140 million […]