WeChat Image Messages: How Can You Use This New Feature?

July 28, 2023

It’s a really great news for all WeChat users and content creators. WeChat, the ever-popular social media platform, has finally shaken things up by adding a brand new format called the ‘Image Message.’ For years, WeChat’s default post formats remained the same and included mainly long-format articles, (single) picture and video posts. WeChat long-format articles, which are similar to blogs or newsletters, are the predominant format of content on WeChat. However as many creators are well aware, preparing the copy and then beautiful layout for these, takes time and effort. The ‘Image Message’ format is a breath of fresh air, allowing creators to have fun and experiment with a new, refreshing canvas.

WeChat Post Formats

WeChat Post Formats

There are multiple reasons why Tencent decided to introduce this new format. First of all, it is perfectly in sync with users’ fast-paced reading habits, promoting more direct message communication. Think carousels on Instagram and RED (Xiaohongshu), but now on WeChat. WeChat users already got a taste of that with carousel posts published on WeChat Channels but never before on official account itself. Secondly, long-format articles demand considerable time and effort from brands and while they will still be the king on WeChat, lifestyle brands will certainly employ ‘image messages’ more and more often.

WeChat Image Message Burberry

Game Changer for Content Reusing

For many Western brands entering WeChat producing long-format posts on a weekly basis is a challenge. ‘Image message’ feature is a great addition to the WeChat toolbox and it is especially useful and exciting option to finally reuse short content from Western social media like LinkedIn and Facebook in an easy and fast way.

🌏 Tips for Reusing Your Western Social Media Content for WeChat

While we do not recommend to use it all the time, it’s definitely a great format when pictures speak for themselves. Since it’s a relatively layout, we suggest to use is in experimental mode and observe your audience reactions to it. After all, each and every brand community is unique and has its own taste and preferences when it comes to content consumption.

WeChat Image Message JP Morgan

Image Message – Technicalities

Publishers can feature up to 20 images or a video/GIF, with text playing a supporting role. It’s a dynamic way to capture attention and engage your audience like never before. Creators can also link to articles posted on their official accounts to dive deeper into topics.

  • Up to 20 images or GIFs
  • 3:4 picture ratio is the best
  • The system will automatically fill the pictures with different ratio with the corresponding background color
  • Picture size below 10MB
  • GIF max. 300 frames
  • Post title word count below 64 characters
  • Description copy word count below 1,000 characters
  • Can add links to WeChat articles, mini-programs or locations

From the reader perspective, the presentation of ‘Image Messages’ in the official account feed is slightly more eye-catching than regular content. Cover images of image messages are now bigger and bolder, naturally drawing more eyeballs and curiosity.

  • “Image message ” has a larger image screen proportion of 16:9 compared to regular single post cover image  which  is 2.35:1
  • The first image from the article will be automatically set as the cover image but you can also choose to edit the cover and replace it

WeChat Image Message

‘Image Messages’ unlock a whole new level of content possibilities and creativity. Embrace the change, dive into creativity, and get ready to dazzle your audience like never before on WeChat!

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Staying Up-to-Date with China’s Market: Updates and News

July 25, 2023

  1. Ctrip unveils an AI model that provides suggestions for tourism

  • Ctrip introduced a vertical AI large model designed for the tourism industry. The AI-driven model, called Xiecheng Wendao, allows users to ask Ctrip travel-related questions. The model is in its early stages and still requires a long process of iteration.”
  • Why it matters: To meet their unique needs, many businesses are modifying current large general models with information specific to their respective industries. As an example, Ctrip claimed that its specialized model, which filters 20 billion high-quality unstructured streams of tourism data along with its own structured real-time data and search algorithms, is based on an undisclosed general model.
  • Details: Ctrip’s AI model will offer recommendations on destinations, hotels, and sightseeing, the firm said at the Monday launch event, and also can offer real-time search results for flights and hotels.
  • In a variation on the race to develop artificial intelligence chatbots similar to ChatGPT, Chinese businesses are increasingly turning to sector-specific models. It seems safer for domestic companies to make use of the quickly-evolving technology, particularly in a nation that recently took a significant step to regulate generative AI content.

Link: https://technode.com/2023/07/18/chinese-travel-booking-site-ctrip-unveils-ai-model-offering-tourism-tips/

 

 

  1. Foreign credit cards are now accepted by WeChat Pay in China.

  • Tencent said that it now allows foreign tourists to link their international credit cards to its payment service WeChat Pay.
  • With the rise of digital payments in China, foreign visitors have sometimes encountered difficulty in the country as many shops and restaurants only accept digital payments. 
  • Tencent has published bilingual Chinese and English guidelines on how to add a card within its super app WeChat, with overseas card holders able to “pay like a local” via payment codes or scanning merchants’ QR codes
  • However, WeChat added that a 3% transaction fee will be charged when a single transaction amounts to RMB 200 or over.

Link:  https://mp.weixin.qq.com/s/Rm7rQBotG77SQmM6MMv75A

 

 

  1. The hottest summer trend in China? How Xiaohongshu made ‘jorts’ a thing

  • On June 29, lifestyle sharing platform Xiaohongshu launched a campaign to promote the over-the-knee jean shorts. 
  • #Jorts, which has over 520 million views on TikTok, is part of a larger “new vintage” style taking over China and the rest of the world. 
  • Xiaohongshu has over 80 official accounts that cover a range of topics which not only spotlight the hottest Gen Z happenings, but they also educate consumers on niche and emerging movements. 
  • Given these functions, Xiaohongshu is more than just a social media platform. It’s an information hub that keeps brands up-to-date and connected with young consumers.

Link:  https://jingdaily.com/xiaohongshu-jorts-china-fashion-trends/

 

 

  1. AI’s assistance in fashion design: Text-to-Design, Tommy Hilfiger, and AI Fashion Week

In this year’s Metaverse Fashion Week held in March, the American clothing brand Tommy Hilfiger hosted an AI design contest. The goal was to create a digital fashion item in the classic Hilfiger style.

 

  • AI Fashion Week 
    Events such as Maison Meta’s AI Fashion Week in New York have also turned the spotlight on the synergistic relationship between AI and fashion
  • Text-to-Design transforms the fashion industry
    Stitch Fix uses AI recommendation algorithms and data science to personalize clothing items based on a user’s preferences. With generative AI, advanced AI programs that are able to generate sophisticated content such as images, there’s the possibility of taking things one step further, to the product design level.
  • Leaks and limitations
    Generative AI for fashion design is showing promise, but challenges persist. One of those risks is leaks. Images uploaded to AI image generators are typically also added to the platform’s database, making leaks possible.

“In the end, the level of creativity and quality of the output will be determined by the skill of the individual. Image generation tools are still just that: a tool.

 

Link: https://jingdaily.com/artificial-intelligence-fashion-design-assistant-tommy-hilfiger-midjourney/

 

 

  1. What Should The Luxury Industry Expect From Post-Pandemic Chinese Travelers?

  • Outbound travel is expected to increase in 2023, boosting luxury spending in Europe, the United States, and the rest of Asia, while the lifting of COVID restrictions in China is set to fuel Chinese consumer confidence and stimulate the local market rebound.
  • The return of Chinese outbound travelers is facing obstacles, including limited seat capacity on international airlines, higher ticket prices, visa application backlogs, and concerns about a volatile social environment abroad, affecting their confidence to travel.
  • Despite the potential increase in luxury consumption abroad, the domestic luxury market in China is not expected to decline in the short term. Luxury brands have invested in expanding their store networks and have taken measures to reduce pricing gaps, leading to significant growth in mainland China’s luxury market. 
  • In this context, the progress made by luxury brands over the last three years cannot be understated: In China, nearly 50% of all luxury consumers in 2021 were first-time buyers.
  • However, luxury brands need to be agile and adapt to changing consumer expectations and preferences both inside and outside China, focusing on higher spending potential of Chinese travelers and catering to their expectations in terms of luxury purchase experience and digital services.

Link: https://www.luxurysociety.com/en/articles/2023/07/what-should-luxury-expect-post-pandemic-chinese-travellers 

 

 

  1. What is the latest ‘KOP marketing’ craze?

  • The emergence of Key Opinion Professionals (KOP) in content marketing is a new trend, where professionals with deep expertise in specific fields share professional content to influence user decisions.
  • Main characteristics of a KOP:
    • Have a high degree of education, such as the Ph.D. Kikuchi Tian Department of Chemistry at Tsinghua University, known as “Picket”
    • Rich  experience, such as bloggers who rely on science popularize and dismantling rumors 
    • Deep-cultivated original content in professional vertical fields such as health, technology, engineering, and humanities
    • In addition, KOP is not necessarily a specific person, but also an institutional blogger, such as @丁香Doctor This type of professional media sharing health knowledge.
  • KOP differs from Key Opinion Leaders (KOL) and Key Opinion Consumers (KOC) in that they focus on vertical, professional content, providing detailed analyses and comparisons of products and brands.

Link: https://mp.weixin.qq.com/s/m4trhMxKPqYrngn7VOtMdA 

 

 

  1. Can ‘Midsize Influencers’ Fix China’s Body Image Problem?

  • Many in China have reclaimed the term, weipang(midsized), confidently using it to set themselves apart from influencers with conventionally thin figures, and the hashtag ‘midsize outfit’ has accumulated over 7.8 billion views on Xiahongshu and over 38 billion views on Douyin (China’s TikTok).
  • In recent years, the body positivity movement has also gained some momentum in China, with brands like Neiwai pioneering inclusivity in their campaigns, plus-size models like Xu Ruoxin on the covers of high-profile fashion magazines, and rapper Chen Jinnan openly discussing body image in her songs.
  • A quick search on Douyin, (whose user base is mostly men, as opposed to Xiaohongshu where over 70% of the users are women) will reveal the term weipang is used by men to describe women with large breasts and booties, but thin waists and long legs.
  • On Douyin, weipang women are mistakenly identified with a ‘slim-thick’ body type rather than the diverse range of ‘midsize’ bodies displayed by influencers on Xiaohongshu, and many videos on the platform revolve around sexiness rather than fashion and style.
  • At the same time, douyin banned 22 big accounts with large following and aiming to ban more, deeming their content pornographic and vulgar.

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Ignite Your B2B Brand in China with the Power of Live-streaming

July 19, 2023

Welcome to the captivating world of live streaming in China, where businesses are transformed, lives are changed, and B2B can join in on the fun. Live-stream can sound like a daunting and stressful task for more traditional industries, but it doesn’t have to.

In this article, we will explore the incredible impact of live streaming for businesses and individuals alike. From revolutionizing B2B brands to boosting foreign trade, we’ll delve into the exciting realm of live streaming platforms and their role in shaping the Chinese market. So, get ready to embark on a thrilling journey that combines entertainment, education, and limitless opportunities.

 

Live Streaming: A Modern Twist to TV Shopping

Globally, live-streaming has breathed new life into TV Shopping, offering a contemporary twist that captivates audiences worldwide. It generated sales of $480 billion in China last year that are likely to jump 30% this year. 

B2B brands, usually considered to be on a more conservative side, are leveraging this dynamic medium to expand their reach and engage with customers on a whole new level both in China and beyond. In a survey conducted among Chinese B2B brands, 56% said that they plan to increase the budget for live-streaming video in the coming months.   

By harnessing the power of live streaming, businesses can showcase their products and services in an interactive and immersive way, leaving a lasting impact on viewers.

Live Streaming Channels

🤳 Check out our Introduction to WeChat Channels Live-Streaming

Boosting Foreign Trade through Live Streaming

Chinese manufacturers have discovered the immense potential of live streaming platforms in boosting foreign trade. Platforms like Alibaba.com, a leading global wholesale trade platform, have witnessed steady growth in cross-border business-to-business (B2B) trade through live streaming. 

In fact, during a recent trade event organized by Alibaba over 60,000 Chinese businessmen used cross-border live streaming to promote their products, attracting more than 700,000 foreign buyers. Viewers can witness the production process, product testing, and interact with hosts who speak multiple languages, including English, German, French, Spanish, Portuguese, Italian, and Arabic. 

This seamless communication and access to international markets eliminate constraints of time and location, fostering a truly global business environment. This trend has significantly contributed to the rebound in China’s foreign trade.

Can Western brands leverage live-streaming and reach their potential customers and partners based in China?

💼 10 Ways for a B2B Brand to Generate Leads on WeChat

Breaking Barriers for B2B Brands: Virtual Tours and Multilingual Experiences

Travel restrictions during COVID-19 seriously impacted the possibility of face-to-face meetings, trade show participation and factory meetings not only among overseas brands but also internally. That’s why Chinese companies acted fast and quickly adapted to obstacles. Virtual tours, industry conferences in metaverse, live-streaming shows and webinars quickly entered Chinese digital space and are here to stay. 

Since China’s reopening earlier this year, visitors can come freely to China. Nevertheless, new tools developed helped to break down geographical barriers and enabled brands to start and continue conversations online at their fingertips.

 

Live-streaming: What To Stream and How?

B2B brands can captivate their audiences through engaging live-streams on a myriad of topics. Whether it’s industry insights, product demonstrations, or thought-provoking discussions, live-stream events can offer a dynamic platform to connect, educate, and foster meaningful connections with clients and partners.

Themes:

  • New products and explanations of new features and functionalities
  • Frequently asked questions
  • Case studies
  • Tutorials
  • Behind the scenes: virtual tours, production process
  • Interviews
  • Trade shows

Because the Chinese digital ecosystem is vastly different from the global one, user behavior also varies considerably. However in this case it will work in your favor. 

Why WeChat Channels?

In China, users often don’t need to switch between different platforms and apps. Therefore if they already follow you on WeChat, you can send them a notification that a live-stream will take place and remind them just before it starts. It’s very convenient and helps to maximize effort. 

B2B Live Stream WeChat Santoni

Since most B2B brands build their brand hub on WeChat it’s the best choice to start live-streaming there as well (click here to learn more about WeChat for B2B sector). Thanks to the multitude of functionalities like live comments, customer service connection, and more, brands can bring their communication to the next level and truly get in a conversation with their followers.  On WeChat live-streams can be saved and watched later by your followers and newcomers. Recently our Head of Strategy, Miriam Dabrowa, shared her insights on how luxury brands can leverage WeChat Channels for live-streaming with JingDaily, you can read the full article here: A Luxury Brand Guide To Using WeChat Channels. Although, the article is dedicated to luxury brands, B2B brands can also learn and apply the key takeaways.

B2B Live Stream WeChat Santoni

⚠️Live-streaming from trade shows outside of China require applying to Tencent beforehand. You can contact us to support you on this.

🎥 See how you can get started on WeChat Channels – Guide for Beginners

The Fun Side of Live Streaming: Engaging and Entertaining

Live Streaming isn’t just about serious business—it’s also a realm of entertainment and engagement. This kind of content can seriously increase your credibility with authentic live content. Of course, professionalism should always be a priority but audiences look for valuable and interesting content first. 

The rise of live streaming in China has revolutionized the way businesses approach marketing and engagement. It has become a driving force in boosting foreign trade and facilitating cross-border business transactions.

Live Streaming not only breaks down barriers but also provides an entertaining and immersive experience for viewers. English-speaking WeChat users can now dive into this exciting world, where education, entertainment, and endless opportunities converge.

So, embrace the power of live streaming and unlock a new realm of business growth and engagement. Don’t miss out on this incredible journey that awaits you in the captivating world of live streaming in China. Also, don’t forget to check out article on Top 5 alternatives for LinkedIn in China you need to know now. For additional information, please contact at contact@thewechatagency.com.

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China Market Updates and News: Staying Current

July 10, 2023

 

 

  1. RED’S New Image Search Function

    On June 19, RED launched the “image search” function. Users can not only search for the same type of note by long pressing the note picture, but also click on the small camera in the search bar to identify and view the same type of note.

  1. New Zealand tourism seeks boost from Xiaohongshu marketing pros.

  • Since 2019, fewer Chinese tourists from that country have been coming to the country. Tourism New Zealand has recently established a partnership with a Chinese platform in an effort to buck this trend. Through this partnership, the government-funded organization will receive support for its marketing initiatives.
  • On June 29, at the launch event in Shanghai, Chris Hipkins, the prime minister of New Zealand, and Wang Yajuan, the company’s chief marketing officer, took a selfie. This selfie was later shared on Tourism New Zealand’s official Xiaohongshu account. Hipkins had the chance to meet and greet with top Chinese travel bloggers
  • New Zealand has maintained a strong relationship with China throughout the pandemic. China is currently New Zealand’s largest trading partner.
  • The impact of connecting and building trust with consumers through the Xiaohongshu platform cannot be underestimated.
    Link: https://daoinsights.com/news/new-zealand-tourism-seeks-boost-from-xiaohongshu-marketing-pros/

 

  1. What can luxury learn from the Shein PR debacle?

  • What happened: Desperate to transform its deservedly murky reputation, Nanjing-founded fast-fashion retailer Shein flew a group of influencers to visit its factory headquarters in Guangzhou in the middle of last month. Intended to burnish its reputation, the trip generated a slew of criticism.
  • Journalists revealed in their stories from the previous year that the company’s factory workers were paid only two cents per item while working 18-hour days with no weekends. Some employees were also apparently forced to take just one day off per month. Researchers also found that the factories had no emergency exits, and barred windows 
  • The value of influencers is increasing along with social media engagement, and wealthy fast-fashion companies are willing to offer significant financial incentives to those who are willing to risk a setback to their reputation.
  • Lesson: Luxury brands would be wise to avoid KOLs who are primarily driven by money and do not lead with values.
    Link: https://jingdaily.com/what-can-luxury-learn-from-the-shein-pr-debacle/

 

  1. Bilibili Embraces the “Melon-Eating Culture” in Real Life.

  • Bilibili and Shanghai TX Huaihai Plaza have organized an event that brings the “melon-eating culture” to life, targeting young people who enjoy watching online gossip.
  • A sense of community was fostered among Bilibili users by the event’s imaginative games and activities, which allowed participants to carry over their online persona into the real world.
  • The pink watermelon fields at the event attracted many young people, who took photos and shared them on social media platforms.
  • By displaying their Bilibili membership status or posting on a particular topic, participants had the chance to receive a free watermelon. They could also scan QR codes to access pertinent videos on Bilibili.
    Link: https://mp.weixin.qq.com/s/rWabhJN1G15ojCVLj_hRfA

  1. How much damage are French riots causing ‘Brand France’?

  • After a teenager was fatally shot by the police during a traffic stop, riots broke out in Paris and other French cities, resulting in extensive street brawls and aggressive encounters with the police.
  • Prominent stores, including Nike, Apple, and Louis Vuitton, experienced chaos and looting during the protests, while the situation remained tense with boarded-up stores on the Champs Élysées.
  • The riots in France became a top trending topic on Chinese social media platform Weibo, with the hashtag #Frenchriots generating 320 million views.
  • Businesses in France, particularly those in the luxury market, are concerned about the unrest and safety issues because China traditionally sends two million tourists to France each year for luxury shopping, but there is a chance that the unrest will cause Chinese tourists to be wary of going there again. In addition, the Chinese Embassy in France issued a safety warning to Chinese nationals following an attack in Marseille on a bus carrying Chinese tourists.
    Link:https://jingdaily.com/how-much-damage-are-french-riots-causing-brand-france/

 

  1. White people meals? What’s the story behind China’s ‘coldest’ food trend.

  • The trend really started to take off in May, when people started posting photos and videos of these simple meals on social media platforms in China
  • The similarities between these straightforward meals and the current “quiet quitting” mentality, where tired workers in China simply slow down their progress at work rather than quitting their jobs, were explored in one post on 163.com, a Chinese blog/media site.
  • Some people say the “white people meals” trend might serve more than just a stereotype; it may actually help challenge other hackneyed cultural beliefs.
    Link: https://edition.cnn.com/travel/article/white-people-meals-chinas-food-trend-intl-hnk/index.html

 

  1. Will China overtake the U.S. on AI? Probably not. Here’s why.

  • Some Chinese companies have gone as far as making their own rules. The Chinese version of TikTok, Douyin, mandates that AI-generated content be labelled and that users register their real identities before posting.
  • Chinese businesses have long been at the forefront of surveillance technology and have invested heavily in AI, from lining city streets with surveillance cameras to using facial recognition to track paper use in public restrooms.
  • Chinese companies have been investing in AI for years  from lining city streets with surveillance cameras to using facial recognition to monitor paper use in public toilets  and have long been at the cutting edge of surveillance technology. But when it comes to some other types of AI, Chinese firms lag years behind their international peers.That’s partly because the Chinese Communist Party-run government strictly controls information and communication.
  • In a recent study, Ding discovered that the majority of the large language models created in China lagged behind those created in the United States by almost two years, a gap that would be difficult to close even if American businesses had to adapt to regulation.
  • The Biden administration placed restrictions on the export of specific chips made anywhere in the world using American machinery to China. Washington said the move was necessary to prevent U.S. technology from being used in Chinese military applications or from making its way to Russia.
  • This has made it harder for Chinese tech companies to access the most advanced chips that run complex AI frameworks. 
  • It’s a question of rising to the occasion of what this moment represents. Do we care enough to protect people who are using this technology? Because people are using it whether the government regulates it or not.
    Link:https://www.washingtonpost.com/world/2023/07/03/china-us-ai-technology-chatgpt/

 

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WeChat: Your Ultimate Travel Planning Tool

July 6, 2023

WeChat, widely known as China’s all-in-one super app, has revolutionized the way people communicate, socialize, and conduct financial transactions, but now we’ve got yet another sector coming into the ring.

While it was not initially designed as a travel planning tool, recent developments within the platform indicate a growing appetite to venture into the market share traditionally dominated by Online Travel Agencies (OTAs). This shift is particularly notable, given the whirlwind of changes the travel industry has gone through in recent years. After three long years of restricted international travel due to the global pandemic, the world is witnessing a resurgence in wanderlust. As a result, there has been a noticeable surge in travel-related content on WeChat. Users are sharing their travel experiences, tips, and recommendations, transforming the platform into a hub for travel enthusiasts.

Moreover, recent statistics reveal that a substantial portion of the Chinese population is eager to resume their international travel plans. According to a survey published by Dragon Trail Research, an astounding 60% of Chinese individuals have expressed their intentions to travel abroad this year. This renewed enthusiasm for international tourism presents a unique opportunity for WeChat to leverage its existing user base and expand its influence in the industry.

In this article, we will delve into the emerging travel-related features on WeChat and analyze how they position the platform to potentially challenge the dominance of traditional OTAs. We will also explore the implications of WeChat’s growing travel focus, both for its user base and the wider travel industry, as we navigate the new landscape of post-pandemic tourism.

WeChat as a one-stop platform to organize a trip

Mini-programs are the core of any planning tools on WeChat. Chinese Travel Consumption Trends White Paper 2023, released by Tencent Marketing Insight and Tongcheng Research Institute highlight the value and popularity of WeChat mini-programs for Chinese travelers. According to the findings, 61% of respondents said they use WeChat mini-programs to purchase travel products and services while on trips. Additionally, 34% stated that they utilize mini-programs for accommodation, transportation, attraction tickets, activities, and/or F&B, while 24% each use the mini-programs of travel platforms and OTAs.

Brands can leverage mini-programs in many ways. For example by embedding a link within the articles, pin to their official account WeChat menus, and much more.

WeChat mini-programs are simply convenient and don’t require downloading additional apps. On top of that, since they are vetted by Tencent they are also perceived as more reliable.

Mini Programs Travel WeChat

👀 Discover more about WeChat Mini-Programs

WeChat Search is another amazing tool in the WeChat’s arsenal. Users can search for virtually any kind of information from quick results for the weather forecast at their destination to suggested flight routes or accommodations.  In the Search results, users can also browse through official WeChat accounts, video content, mini-programs, and more. Filtering option help them to find relevant information quickly.

One particularly eye-catching feature that can be leveraged by brands is ‘search takeover’ where brands can customize their result card and include buttons driving to different functions like booking.

WeChat Search Travel

🔍 A Quick Guide To WeChat Search

Travel Content on Official Accounts

WeChat Official Accounts, let’s not forget content published on official accounts. They remain the most important source of information and updates for Chinese travelers. That’s why it’s so important to keep them up to date. Menu, which is a close equivalent of a website, should be updated and make it easy to navigate for FAQ. Chinese customers will appreciate responsive customer service and auto-replies.

Articles can serve as a great source of inspiration. Taking into account that 17% of Chinese travelers admit that they use WeChat to plan outbound trips, there is a big chance that they might come across the content that spark their wanderlust within the platform. This rising interest in globetrotting content is already visible. According to Q1 2023 WeChat Rankings Report, average views per post on WeChat rose by 41% for airlines. Similarly, 30% for cruise trips, 42% for attractions, and 15% for hotels.

WeChat Articles Travel Tourists

✈️Reaching Chinese Tourists: Online Travel Agencies and Social Media Platforms [2023]

Last but not least, WeChat Channels can be used to find new inspirations. Viewers can discover hot spots in cities and unknown places worth a visit. With similar to Douyin’s algorithm-based feed, Channels are the must-have hub for visual video content on WeChat. Global and local attractions are already using built-in live-steaming features. Users can also browse content based on their location in order to find new hidden gems. They can also create their own content and raise awareness and promote places through UGC (user-generated content).

WeChat Channels Travel Tourists

🎥 WeChat Channels – How to Post for Success?

Conclusions

WeChat recently published a post on how the app can be used for planning a trip from the scratch. All without the need to download any other apps or leaving the platform. Click here to check it: 微信搜一搜是懂五一的. If you have any questions about leveraging WeChat for tourism, please contact our team. We use our knowledge and expertise to help businesses build meaningful partnerships and develop their network among Chinese customers. For additional information, please contact at contact@thewechatagency.com.

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