We’ve always heard that WeChat is a wonderful tool for marketing to customers. But what about B2B marketing on WeChat?
B2B Marketing on WeChat
Since the B2B e-commerce sector began to flourish in 2013, B2B businesses have had to adapt their marketing strategies to stay up with the ever-changing channels and platforms. Because marketing methods vary swiftly in China, western approaches may not produce the best outcomes for B2B companies. As a result, determining the best platform for building relationships and generating leads is crucial.
Tencent’s Super App, WeChat, provides the ideal ecology for B2B businesses. WeChat, which has over 1 billion monthly active users (MAUs) and 80 million public account followers, may help businesses expand if used effectively. Many Chinese people no longer carry business cards to networking events, meetings, or conferences. They merely scan each other’s QR codes on WeChat.
Businesses may conduct one-on-one direct conversations with their customers, as well as one-to-many messaging possibilities inside groups, multimedia communication, and mobile data sharing, all of which make WeChat a useful and successful corporate communication tool.
WeChat also has a multitude of built-in features, such as stock ordering and administration, quizzes, and lessons, to name a few. To get the most out of this platform, make use of as many relevant features as possible. Furthermore, the WeChat app makes any work-related information more engaging, fascinating, and enjoyable. As a result, every company’s marketing efforts should include WeChat B2B platforms.
Types of WeChat accounts
First and foremost, you will require a WeChat official account. Businesses can use a WeChat official account to communicate with customers and boost brand awareness.
The 3 types of WeChat official accounts are subscription, service, and corporate.
Both subscription accounts and service accounts are appropriate for B2B marketing.
Since it allows organisations to maintain direct relationships with clients, a service account is preferable for service-oriented enterprises and after-sales departments. Only service accounts have access to CRM, custom menus, payment integration, and mini websites.
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What Are Some of the Beneficial Features of WeChat for B2B Marketing?
- WeChat Web Analytics Tool
Businesses can utilise WeChat web analytics to see how customers engage with their websites and gather feedback on their performance in order to enhance their products or services.
- WeChat Translation Tool
Businesses will benefit from WeChat’s in-app translation service, which is available for iOS and Android users. When doing business in China, you must be completely immersed in the culture. Poor translation will result in poor marketing outcomes and harm your brand’s image. It also aids firms in gaining a better knowledge of the demands and needs of their target audience.
- WeChat Template Message Tool
Official accounts can utilise a template message to deliver crucial service notifications to their customers, such as a message informing them that a purchase has been completed successfully.
- WeChat Communication Tool
Official documents, contacts, excel sheets, videos, and plans can all be sent over WeChat. The B2B segment allows businesses to communicate swiftly with one another via messages.
- WeChat Group Message Tool
You can send gender and location-based group messaging to your target audience. This function allows you to reach the proper target audience while avoiding annoying other groups of people who aren’t interested.
Other features available include an automatic reply tool, a personalised menu tool, and many more.
WeChat B2B marketing is a wonderful tool for businesses looking to market their goods or services to Chinese customers. To create the best marketing strategy, you must not only use all of the features of WeChat B2B, but you must also understand your opportunities and challenges.