In the dynamic realm of online marketing, staying ahead of the curve is essential for brand success. One platform that holds immense potential, particularly in the Chinese market, is Zhihu. […]
Apps / Social Platforms
Decoding Gen Z: Navigating China’s Youth Market
In the dynamic realm of modern marketing, connecting with the younger generation is paramount. China’s Gen Z, born approximately between 1995 and 2010, represents a demographic with unique behaviours, preferences, […]
The Evolution of Xiaohongshu, RED, into a Travel Platform
China’s Gen Z has found Xiaohongshu, also known as “RED”, to be a distinctive platform that resonates with them in the rapidly changing world of social media and e-commerce. Xiaohongshu […]
Unleashing the Pulse of China’s Market: Updates and Breaking News.
JD launches vertical AI model, targets retail, finance and education sectors: Context: Beijing currently is home to approximately half of the more than 80 large models available in China […]
China Market Updates and News: Staying Current
RED’S New Image Search Function On June 19, RED launched the “image search” function. Users can not only search for the same type of note by long pressing […]
What is 11/11 Singles’ Day and how this Retail Festival Changed in Recent Years?
We all have heard of Valentine’s Day or “Lovers’ Day,” but have you heard of “Singles’ Day” aka 11/11 or Double Eleven? Interesting right? It is celebrated in China, and it is […]
10 Fashion Trends on Douyin You Need to Know Today
The speed of change in China is transforming all aspects of society, including the emergence of new cultures, fashion styles, aesthetics, and living standards. Social media has quickly replaced traditional means […]
Douyin (China’s TikTok) Statistics 2022 [UPDATED!]
The TikTok app is certainly familiar to everyone who has spent time online in the last couple of years. ByteDance, a Chinese multinational internet technology firm, owns this social media […]
Xiaohongshu RED Beauty Trends 2022 – What’s Hot?
Xiaohongshu, a lifestyle platform, released a report dedicated to the trends gaining popularity at the beginning of 2022. Called Little Red Book, or simply RED, attracts a big number of […]
Advertising on RED/XiaoHongshu
Xiaohongshu, also simply called RED, is one of the fastest-growing smart social commerce apps on the market, with over 100 million monthly active users. RED provides multinational brands with enormous […]