China is one of the world’s largest e-commerce markets, with a myriad of marketplaces to choose from. Taobao, Tmall, JD, and Pinduoduo have drawn millions of shoppers to become frequent […]
Apps / Social Platforms
Top 5 alternatives for LinkedIn in China you need to know now
Linkedin, the world’s most popular professional social networking site, recently announced that it will cease operations in China due to a “significantly more challenging operating environment and greater compliance requirements […]
What is Zhihu? And 4 key benefits of using it.
WeChat, Weibo, and Douyin are almost certainly the first platforms that come to mind when it comes to social media marketing in China. While Zhihu may not be as well-known […]
What is Bilbili and Why Brands Must Consider it When targeting Gen Z
When it comes to establishing a business and grabbing the Gen-Z audience through Chinese video-sharing platforms, forums such as Douyin and Kuaishou that create short-form videos take up the majority […]
Your Weekly China Roundup
Growing Significance of Private Traffic In China, a growing number of industries are incorporating private traffic into their digital strategy. Meituan, a food delivery app similar to Uber that has […]
Your China Digital Weekly Update
Why Bilibili Is the New Beauty Battlefield for Chinese Gen Zers Bilibili is favoured by millennials and Gen Zers, who together account for 81% of the platform’s user base. The […]
How Douyin is Different From TikTok?
Context: In October 2017, ByteDance bought Musical.ly for around $1 billion. After the gigantic acquisition, the mother company merged Douyin (International version) with Musical.ly and, thus, TikTok was born. So […]
How To Setup A Toutiao Business Account
Launched in 2012, Toutiao is a news aggregation app by Bytedance. It has an average of 120 million daily users who spend an average of 73 minutes a day on […]
Toutiao Marketing Basics
Toutiao is an information and news aggregator where users can search for interesting and news-worthy content and subscribe to their favorite channels. It can also analyze and suggest a user’s […]
How To Leverage Douyin For Advertising
Douyin has a massive influence among Chinese people, both young and adults alike, and a lot of brands have started to make appearances on the platform as well. It only […]