When it comes to establishing a business and grabbing the Gen-Z audience through Chinese video-sharing platforms, forums such as Douyin and Kuaishou that create short-form videos take up the majority […]
WeChat Payments for Overseas Companies
WeChat, a social networking platform developed by Chinese internet giant Tencent, is the most popular platform in China, with over 1.2 billion active users. It provides a once-in-a-lifetime opportunity to […]
WeChat Marketing vs Website Marketing
Introduction China has 574 million active mobile internet users and 668 million internet users. People in China spend about 50% of their daily time on digital devices. Going by these […]
A Beginner’s Guide to WeChat Channels
WeChat has developed a new dedicated space for video content, similar to Instagram Reels. It is targeted towards content creators, brands, businesses and individuals who want to reach out to […]
How Brands Can Get Started With WeChat CRM
With China becoming a bigger and bigger opportunity for brands by the day, more and more companies gear towards tapping that market, which means bigger competition. Therefore, brands need to […]
Implications of the WeChat Ban
US President Donald Trump signed an executive order banning WeChat in the United States. The order says along with the ban, Americans will be prohibited from carrying out any transactions […]
5 types of Rewardable Behaviours on WeChat
The saturation of brands in China paves the way for an overwhelming array of choices in almost every industry segment. Businesses, especially on WeChat, tend to differentiate themselves through various […]
[UPDATE] WeChat Testing a New e-Commerce Mini Program Feature
As its push into e-commerce accelerates, WeChat rolls out a new mini program feature called ‘WeStore’.
Breaking Down WeChat Advertising For Luxury Brands
WeChat has completely redefined luxury brand marketing in Mainland China ever since Dior posted its first WeChat Moments ad on the platform. After that, WeChat was quite readily embraced by […]
How To Promote Your Account On WeChat
WeChat is more than just an instant messaging app. It has become a lifestyle for people living in Mainland China. It functions as a chat app, a marketplace, a dynamic […]