WeChat Open Class PRO is a hyped and highly-anticipated annual conference organized by Tencent and aimed at creators. In addition to showcasing exciting new developments and plans that WeChat has […]
Maximizing WeChat Channels: An In-Depth Look at the Statistics and the Future Plans
WeChat, China’s biggest app, grew from just a chatting messanger to a major business platform a long time ago. And Channels, the video sub-platform of WeChat, is becoming one of […]
International official WeChat account vs local WeChat official account
Opening an official account can be a daunting task for companies, especially those based overseas. Until a few years, it wasn’t possible for foreign entities to register their official WeChat […]
This Christmas, Find Out What Brands in the Chinese Market Have Been Up To
In the last decade, Christmas has settled as an important event for brands in China. Of course, it is not as large as traditional Chinese holidays or e-commerce festivals, but […]
What is Whitelisting and How It Can Help Brands Boost Collaborations on WeChat?
All WeChat content creators and marketing managers will agree that getting organic views under their articles is getting tougher year by year. In the highly-saturated space as WeChat is, ads […]
How to Make a Great First Impression on WeChat with an Official Account?
WeChat’s active users are steadily increasing, and it has over 1.29 billion monthly users. Today, WeChat is one of the leading social networks worldwide, ranking fifth in terms of active users. […]
Why should brands use CRM Integrations on WeChat?
CRM or even sCRM is not something completely new. However, when store foot traffic dropped dramatically when the pandemic first appeared in China, brands were no longer able to rely […]
Chinese Advertising Regulations and Those Who Can’t Advertise on WeChat
China, like the majority of nations, has enacted laws governing advertisements to safeguard the health and safety of consumers. The Republic of China’s Advertisement Law stipulates general rules that all […]
What is the Mid-Autumn Festival and How do Brands Approach It?
First of all, happy mid-autumn festival from the WeChat Agency team! China has a very distinct cultural history, traditions, and holidays. Such days […]
Tips for Reusing Your Western Social Media Content for WeChat in the Chinese market
China is the largest social media market in the world, but since Western social media like Twitter, Facebook, and YouTube are blocked there, most people are limited to using domestic […]