US President Donald Trump signed an executive order banning WeChat in the United States. The order says along with the ban, Americans will be prohibited from carrying out any transactions […]
5 types of Rewardable Behaviours on WeChat
The saturation of brands in China paves the way for an overwhelming array of choices in almost every industry segment. Businesses, especially on WeChat, tend to differentiate themselves through various […]
[UPDATE] WeChat Testing a New e-Commerce Mini Program Feature
As its push into e-commerce accelerates, WeChat rolls out a new mini program feature called ‘WeStore’.
Breaking Down WeChat Advertising For Luxury Brands
WeChat has completely redefined luxury brand marketing in Mainland China ever since Dior posted its first WeChat Moments ad on the platform. After that, WeChat was quite readily embraced by […]
How To Promote Your Account On WeChat
WeChat is more than just an instant messaging app. It has become a lifestyle for people living in Mainland China. It functions as a chat app, a marketplace, a dynamic […]
4 Essentials For A Kickass WeChat Marketing Strategy
WeChat has well over 1.12 billion users, making it the fifth most popular social media platform worldwide. It’s an app you cannot ignore especially since its penetration rate is approximately […]
What Is WeChat’s “Time Capsule”?
With hundreds of features already on deck, there’s one which is quite in talks: the Time Capsule. This feature is similar to Snapchat’s main feature of disappearing messages. It allows […]
WeChat Rolls Out Paywall Feature for Official Accounts
WeChat has been pretty clear on its position as a user-first platform since its inception. Recently, it announced that it’s testing a new feature which allows users to add paywalls […]
WeChat Clashes With Tik Tok, Starts Testing Short Video Feature
Because of the insane traffic on the platform, Tencent’s WeChat always keeps planning to make its user interface better and up to the latest standards for its users. The development […]
WeChat and Weibo Fight Coronavirus Fake News
It’s a dark time in the world as coronavirus spreads across the globe. Majority of the infections are contained in Mainland China, the place which seems to be the origin […]