WeChat Interactive Articles (WIA) are a relatively new and highly engaging way of presenting content on WeChat. They are created by brands and are designed to be quick, easy, and […]
Selling On WeChat: How Brands Can Do and Is it Better Than Other E-commerce Platforms?
When you’re entering the Chinese market you might wonder if selling on WeChat is a good strategy. With over 1.26 billion monthly active users and 78% of Chinese people aged […]
Live Streaming on WeChat Channels
Live streaming is the new Holy Grail for brands and businesses that are constantly looking for new methods to better engage their customers. This allows businesses to better understand their […]
WeChat Stickers – A Quick Guide
WeChat (微信, Weixin) is China’s most popular social media platform – no less than 1.27 billion users use the app on a monthly basis. It has outgrown its initial messaging […]
WeChat Channels – How to Post for Success?
WeChat Channels, which was released for beta testing in early 2020, is a relatively new short and largely untapped video platform within WeChat that allows users to produce and share […]
A Quick Guide To WeChat Search
WeChat Search called Souyisou (搜一搜) is WeChat’s own search engine, which was launched in 2017 and allows users to research any kind of information. Besides messaging and connecting with others, […]
China’s Personal Information Law
On August 20, 2021, the Standing Committee of the National People’s Congress passed the Personal Information Protection Law (PIPL), which became effective on November 1, 2021. Since its first version was […]
A Beginner’s Guide to WeChat Channels
WeChat has developed a new dedicated space for video content, similar to Instagram Reels. It is targeted towards content creators, brands, businesses and individuals who want to reach out to […]
Different Types of WeChat Engagements: Demystified!
WeChat Article Engagements Similarly to Western social media platforms, WeChat users can react to posts in different ways too. There is a like button and comment section, which are quite […]
WeChat B2B Lead Generation
Lead generation in China, and especially for the B2B sector, might seem a bit challenging at first but doesn’t have to. In the past, many Western brands relied on LinkedIn […]