Many changes were made to the new WeChat interface following the release of its new version. With this fast changing-environment, it’s not always easy to understand and adapt your business […]
With great events come great opportunities
Events such as the FIFA World Cup are important for companies as it is a way to increase their brand equity… And because a lot of the World Cup’s viewership will […]
Influence Marketing: How to improve your KOL strategy on WeChat ?
It is common knowledge that the Chinese market is full of innovators and marketing noise. When it comes to making purchase decisions, chinese customers are more inclined to following the […]
WeChat Data Report – Summer 2017
From communicating with friends and performing complex payments, WeChat has been at the center of the digital revolution in the Chinese market. Each year, WeChat releases detailed reports on its […]
How to illustrate your WeChat articles perfectly ?
Visuals are an important part of creating quality content and delivering your message effectively to the right audience. The potential for an increase in audience interest and engagement is immense […]
Search, the WeChat way!
In order to understand how much positive energy is prevalent in the country, China watchers tracked the term “transmitting positive energy to society” and the number of times it was […]
Wechat: Kitchens specialist FRANKE chooses KRDS Shanghai as its agency on record
FRANKE, the world leader in comprehensive systems for domestic kitchens and for professional applications in food service that promises to bring confidence, convenience and comfort into people’s lives through innovation […]
How brands can leverage WeChat Index to measure their popularity on WeChat ?
Apart from brands having their own official WeChat accounts (which provides them with direct feedback from their consumers), the application has recently released a new feature called “WeChat Index” (微信指数) […]
KRDS promotes French tourism on WeChat with Atout France
KRDS is glad to welcome Atout France as a new client ! We appreciate their trust in our vision and approach to increase France visibility on WeChat. Atout France (France.fr) […]
Russia blocks WeChat
China’s most popular social media app WeChat developed by Tencent Holdings gets listed among the prohibited websites in Russia. An official statement by Russian internet watchdog body Roskomnadzor confirmed the […]