1. Shanghai takes the lead as Chinese coffee consumption averages 16 cups per year China’s coffee industry amassed a staggering 265.4 billion RMB (approx. 36.66 billion USD) in scale last […]
KOL
From Gurus to Game-Changers: Embracing Key Opinion Professionals in Content Marketing
Influencer marketing is one of the pillars of communication strategies for all brands wishing to make their footprint in China. These influencers referred in China as KOLs, or Key Opinion […]
The Idol Economy in China; Who are KOLs and KOCs?
Idolising stars and celebrity worship has become an increasingly important part of modern Chinese culture. Chinese Gen Z’s are continuously engaged with internet information as a result of growing up […]