1.Beijing asks Tencent to lower WeChat’s mobile payment market share Tencent Holdings has been asked by China’s regulators to lower the mobile payment market share of its WeChat app. The […]
Case Study
Moutai: An Example of Spectacular Collabs Eyeing Gen Z
Today, we delve into the world of Moutai, a traditional luxury Chinese liquor brand that has gained spectacular virality in the recent weeks. Let us examine its essence, the factors […]
This Christmas, Find Out What Brands in the Chinese Market Have Been Up To
In the last decade, Christmas has settled as an important event for brands in China. Of course, it is not as large as traditional Chinese holidays or e-commerce festivals, but […]
Case Study: AkzoNobel (B2B Management)
WHAT IS AKZONOBEL? International Marine Coating is the flagship trademark of AkzoNobel’s Marine & Protective Coatings division, which employs over 5,500 people in over 60 countries. THE SCOPE OF WORK […]
Case Study: Grand Hyatt (APAC Wedding Planning Campaign)
ABOUT GRAND HYATT Hyatt, an international hospitality firm that maintains and franchises luxury and business hotels, resorts, and vacation homes, has a 5-star premium line of hotels called Grand Hyatt. […]
Case Study: Montagut (Digital Content & China Social Media Management)
WHAT IS MONTAGUT? Montagut was the first French fashion design company to enter China in 1979, at a time when there were few international brands (Louis Vuitton and Chanel established […]
Digital Strategy Case Study : GIC Singapore Sovereign Fund
WHAT IS GIC? Singapore’s foreign reserves are managed by GIC, a sovereign wealth fund with assets of $744 billion dollars. GIC invests internationally in developed market shares, emerging market equities, […]
Montagut in Collaboration With KRDS Invited Fans To Winter Wonderland
The Christmas Wonderland campaign was one of several campaign collaborations with Montagut on the Chinese market in the last 3 years thanks to a continuous retainer partnership. Christmas in Mainland […]
Unusual Brand Collaborations In China
Whether your business is selling lipsticks, chicken wings, or museum tours, the topic of how to reach more new people – more customers – comes up in every marketing meeting, […]
Podcasts in China
Despite the fact that podcasting has been around for almost two decades in the United States, with more than 41% of adults aged 18 and above listening to a podcast […]