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Case Study

China Christmas campaigns

This Christmas, Find Out What Brands in the Chinese Market Have Been Up To

In the last decade, Christmas has settled as an important event for brands in China. Of course, it is not as large as traditional Chinese holidays or e-commerce festivals, but […]

Posted on December 22, 2022December 22, 2022 by The WeChat Agency Continue reading
AkzoNobel China

Case Study: AkzoNobel (B2B Management)

WHAT IS AKZONOBEL? International Marine Coating is the flagship trademark of AkzoNobel’s Marine & Protective Coatings division, which employs over 5,500 people in over 60 countries. THE SCOPE OF WORK […]

Posted on June 14, 2022June 14, 2022 by The WeChat Agency Continue reading
Grand Hyatt China

Case Study: Grand Hyatt (APAC Wedding Planning Campaign)

ABOUT GRAND HYATT Hyatt, an international hospitality firm that maintains and franchises luxury and business hotels, resorts, and vacation homes, has a 5-star premium line of hotels called Grand Hyatt. […]

Posted on June 14, 2022June 14, 2022 by The WeChat Agency Continue reading
Montagut

Case Study: Montagut (Digital Content & China Social Media Management)

WHAT IS MONTAGUT? Montagut was the first French fashion design company to enter China in 1979, at a time when there were few international brands (Louis Vuitton and Chanel established […]

Posted on June 14, 2022July 7, 2022 by The WeChat Agency Continue reading
GIC China

Digital Strategy Case Study : GIC Singapore Sovereign Fund

WHAT IS GIC? Singapore’s foreign reserves are managed by GIC, a sovereign wealth fund with assets of $744 billion dollars. GIC invests internationally in developed market shares, emerging market equities, […]

Posted on June 14, 2022June 16, 2022 by The WeChat Agency Continue reading

Montagut in Collaboration With KRDS Invited Fans To Winter Wonderland

The Christmas Wonderland campaign was one of several campaign collaborations with Montagut on the Chinese market in the last 3 years thanks to a continuous retainer partnership.  Christmas in Mainland […]

Posted on December 17, 2021April 22, 2022 by The WeChat Agency Continue reading

Unusual Brand Collaborations In China

Whether your business is selling lipsticks, chicken wings, or museum tours, the topic of how to reach more new people – more customers – comes up in every marketing meeting, […]

Posted on November 15, 2021April 22, 2022 by The WeChat Agency Continue reading

This Week’s China Learning

2021 Beauty Industry White Paper Although this white paper focuses on China’s cosmetics industry, many of the conclusions are applicable to China’s other industries. Main takeaways: A content-focused strategy is […]

Posted on November 9, 2021 by The WeChat Agency Continue reading

Podcasts in China

Despite the fact that podcasting has been around for almost two decades in the United States, with more than 41% of adults aged 18 and above listening to a podcast […]

Posted on November 2, 2021April 22, 2022 by The WeChat Agency Continue reading

WeChat for Education Sector

With the growing competition in the foreign education market, education brands are looking for new ways to attract Chinese students, such as incorporating e-learning courses, offering home and distance learning, […]

Posted on October 18, 2021October 27, 2022 by The WeChat Agency Continue reading

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