Recent years have seen young Chinese consumers being increasingly interested in combining traditional Chinese culture and style with domestic brands and products. This trend is known as ‘Guochao’ (国潮), […]
Case Study
MONTAGUT reappoints KRDS to handle Chinese Social Networks for the 6th consecutive season
MONTAGUT has renewed its contract with KRDS to manage its strategy and presence on Chinese social networks, WeChat and Sina Weibo, following a fruitful 3-year of content creation. […]
Why a top French business school is launching on WeChat?
Toulouse Business School (TBS) increases its footprint in China and partners with KRDS, the WeChat agency, for its WeChat development. Having entered the Chinese market a few years ago, […]
LifeProof Ropes in KRDS Shanghai as its Social Media Agency in China
LifeProof, well renowned for its consumer electronic accessories wanted to boost its Chinese social media presence. Thus, LifeProof has recruited Social & Mobile Agency, KRDS Shanghai as its new social […]
BNP Paribas engages with its staff on WeChat
To animate BNP Baribas annual dinner event, KRDS creates 2 uniques dynamic experiences on WeChat. A quiz with 2 sessions allowed BNP employees to compete live on a WeChat connected […]