When it comes to establishing a business and grabbing the Gen-Z audience through Chinese video-sharing platforms, forums such as Douyin and Kuaishou that create short-form videos take up the majority […]
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Your Weekly China Roundup
Growing Significance of Private Traffic In China, a growing number of industries are incorporating private traffic into their digital strategy. Meituan, a food delivery app similar to Uber that has […]
Breaking Down WeChat Advertising For Luxury Brands
WeChat has completely redefined luxury brand marketing in Mainland China ever since Dior posted its first WeChat Moments ad on the platform. After that, WeChat was quite readily embraced by […]
How To Promote Your Account On WeChat
WeChat is more than just an instant messaging app. It has become a lifestyle for people living in Mainland China. It functions as a chat app, a marketplace, a dynamic […]
WeChat Trends In 2020
2020: A Big Year For WeChat WeChat is one of the biggest and most important platforms in the digital marketing game. For both freshers and professionals alike, WeChat brings a […]
With great events come great opportunities
Events such as the FIFA World Cup are important for companies as it is a way to increase their brand equity… And because a lot of the World Cup’s viewership will […]
How brands can leverage WeChat Index to measure their popularity on WeChat ?
Apart from brands having their own official WeChat accounts (which provides them with direct feedback from their consumers), the application has recently released a new feature called “WeChat Index” (微信指数) […]
KRDS in charge of Franke WeChat Account
KRDS has gained a one year community management of Franke WeChat account, including WeChat Activation campaigns.