Events such as the FIFA World Cup are important for companies as it is a way to increase their brand equity… And because a lot of the World Cup’s viewership will […]
Advertising
How brands can leverage WeChat Index to measure their popularity on WeChat ?
Apart from brands having their own official WeChat accounts (which provides them with direct feedback from their consumers), the application has recently released a new feature called “WeChat Index” (微信指数) […]
KRDS in charge of Franke WeChat Account
KRDS has gained a one year community management of Franke WeChat account, including WeChat Activation campaigns.