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Advertising

Weibo and it’s Status in 2021

Globally, the number of people using social networking sites is constantly rising without an end in sight. By the end of 2021, there will be over 3 billion people using […]

Posted on September 20, 2021April 11, 2023 by The WeChat Agency Continue reading

What is Bilbili and Why Brands Must Consider it When targeting Gen Z

When it comes to establishing a business and grabbing the Gen-Z audience through Chinese video-sharing platforms, forums such as Douyin and Kuaishou that create short-form videos take up the majority […]

Posted on September 14, 2021 by The WeChat Agency Continue reading

Your Weekly China Roundup

Growing Significance of Private Traffic In China, a growing number of industries are incorporating private traffic into their digital strategy. Meituan, a food delivery app similar to Uber that has […]

Posted on September 13, 2021 by The WeChat Agency Continue reading
douyin

How To Leverage Douyin For Advertising

Douyin has a massive influence among Chinese people, both young and adults alike, and a lot of brands have started to make appearances on the platform as well. It only […]

Posted on October 20, 2020July 15, 2022 by The WeChat Agency Continue reading
luxury-wechat

Breaking Down WeChat Advertising For Luxury Brands

WeChat has completely redefined luxury brand marketing in Mainland China ever since Dior posted its first WeChat Moments ad on the platform. After that, WeChat was quite readily embraced by […]

Posted on July 14, 2020 by The WeChat Agency Continue reading
wechat-advertising

How To Promote Your Account On WeChat

WeChat is more than just an instant messaging app. It has become a lifestyle for people living in Mainland China. It functions as a chat app, a marketplace, a dynamic […]

Posted on June 2, 2020 by The WeChat Agency Continue reading

WeChat Trends In 2020

2020: A Big Year For WeChat WeChat is one of the biggest and most important platforms in the digital marketing game. For both freshers and professionals alike, WeChat brings a […]

Posted on January 23, 2020January 29, 2020 by The WeChat Agency Continue reading
soccer wechat weibo strategy world Cup Marketing

With great events come great opportunities

Events such as the FIFA World Cup are important for companies as it is a way to increase their brand equity… And because a lot of the World Cup’s viewership will […]

Posted on June 27, 2018June 27, 2018 by The WeChat Agency Continue reading
WeChat Index

How brands can leverage WeChat Index to measure their popularity on WeChat ?

Apart from brands having their own official WeChat accounts (which provides them with direct feedback from their consumers), the application has recently released a new feature called “WeChat Index” (微信指数) […]

Posted on May 17, 2017 by The WeChat Agency Continue reading

KRDS in charge of Franke WeChat Account

KRDS has gained a one year community management of Franke WeChat account, including WeChat Activation campaigns.

Posted on October 5, 2015March 9, 2017 by The WeChat Agency Continue reading

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