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11/11 Singles Day China

What is 11/11 Singles’ Day and how this Retail Festival Changed in Recent Years?

We all have heard of Valentine’s Day or “Lovers’ Day,” but have you heard of “Singles’ Day” aka 11/11 or Double Eleven? Interesting right? It is celebrated in China, and it is […]

Posted on November 11, 2022November 11, 2022 by The WeChat Agency Continue reading

What is Bilbili and Why Brands Must Consider it When targeting Gen Z

When it comes to establishing a business and grabbing the Gen-Z audience through Chinese video-sharing platforms, forums such as Douyin and Kuaishou that create short-form videos take up the majority […]

Posted on September 14, 2021 by The WeChat Agency Continue reading

Your Weekly China Roundup

Growing Significance of Private Traffic In China, a growing number of industries are incorporating private traffic into their digital strategy. Meituan, a food delivery app similar to Uber that has […]

Posted on September 13, 2021 by The WeChat Agency Continue reading

Your China Digital Weekly Update

Why Bilibili Is the New Beauty Battlefield for Chinese Gen Zers Bilibili is favoured by millennials and Gen Zers, who together account for 81% of the platform’s user base. The […]

Posted on September 9, 2021 by The WeChat Agency Continue reading
bilibili

How To Market YOUR BRAND On BILIBILI?

WHAT IS BILIBILI? Founded by Xu Yi in 2009, Bilibili is a Chinese video-sharing website based in Shanghai that focuses on gaming culture and anime-related content and is based on […]

Posted on August 20, 2020 by The WeChat Agency Continue reading

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