When it comes to establishing a business and grabbing the Gen-Z audience through Chinese video-sharing platforms, forums such as Douyin and Kuaishou that create short-form videos take up the majority […]
Bilibili
Your Weekly China Roundup
Growing Significance of Private Traffic In China, a growing number of industries are incorporating private traffic into their digital strategy. Meituan, a food delivery app similar to Uber that has […]
Your China Digital Weekly Update
Why Bilibili Is the New Beauty Battlefield for Chinese Gen Zers Bilibili is favoured by millennials and Gen Zers, who together account for 81% of the platform’s user base. The […]
How To Market YOUR BRAND On BILIBILI?
WHAT IS BILIBILI? Founded by Xu Yi in 2009, Bilibili is a Chinese video-sharing website based in Shanghai that focuses on gaming culture and anime-related content and is based on […]