WeChat has well over 1.12 billion users, making it the fifth most popular social media platform worldwide. It’s an app you cannot ignore especially since its penetration rate is approximately 80% in China. With WeChat becoming more and more popular and powerful in China, being present on the platform and having a well-documented strategy around it has become necessary.
Here are 4 important pointers to fine-tune your WeChat marketing strategy to the highest possible level.
