Weixin, which means micro message in Mandarin, was the name given to WeChat when it first debuted in 2011. It began as a simple communication programme, essentially a Chinese equivalent […]
Month: December 2021
China’s Christmas: How It Has Evolved Over the Years
Christmas in China Christmas has grown in popularity in Mainland China in recent years, despite the fact that it is not a national holiday. Its “celebrations” have little to do […]
This Week’s China Roundup
Insights Report – Leverage China GenZ Consumption Behavior How can Marketers use these trends? Social: Brands must broaden their brand influence to fulfil the needs of young people who enjoy […]
Montagut in Collaboration With KRDS Invited Fans To Winter Wonderland
The Christmas Wonderland campaign was one of several campaign collaborations with Montagut on the Chinese market in the last 3 years thanks to a continuous retainer partnership. Christmas in Mainland […]
This Week’s China Roundup
Weibo MAU grew to 573 million in Q3 2021 Monthly active users (“MAUs”) on Weibo totalled 573 million in September 2021, an increase of 62 million people year over year. […]
China Happenings This Week
Why Online and Offline is a Must to Meet Chinese Consumers’ Retail Expectations There is no opposition between Onlive VS Offline: most Chinese consumers do not make ‘either-or’ shopping decisions. […]
E-commerce Platforms in China
The Chinese economy has grown at an extraordinary rate in the last three decades. New buying patterns have been shaped by social progress, technology advancements, and rising disposable personal incomes. […]