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China Marketing

E-commerce Trends

20 E-commerce Trends in China for Brands to Explore in 2023

China has the world’s largest e-commerce market. With an average growth rate of 6%, Chinese e-commerce revenue is expected to reach $2 trillion USD by 2025. According to research firm […]

Posted on January 19, 2023 by The WeChat Agency Continue reading
China Marketing Calendar 2023

Maximizing Opportunities in the Chinese Market: A Guide to the 2023 Marketing Calendar

Marketing in China is a unique and challenging endeavor. With a population of over 1.4 billion, the country is home to one of the largest consumer markets in the world. […]

Posted on January 12, 2023 by The WeChat Agency Continue reading
Best WeChat Articles Guides

The WeChat Agency Blog: The Best of 2022

The year of the Tiger or simply 2022, was a very eventful year in China, to say the least. Contrary to the rest of the world, COVID-19 was still a […]

Posted on December 29, 2022December 30, 2022 by The WeChat Agency Continue reading
11/11 Singles Day China

What is 11/11 Singles’ Day and how this Retail Festival Changed in Recent Years?

We all have heard of Valentine’s Day or “Lovers’ Day,” but have you heard of “Singles’ Day” aka 11/11 or Double Eleven? Interesting right? It is celebrated in China, and it is […]

Posted on November 11, 2022November 11, 2022 by The WeChat Agency Continue reading
mid-autumn festival

What is the Mid-Autumn Festival and How do Brands Approach It?

First of all, happy mid-autumn festival from the WeChat Agency team!               China has a very distinct cultural history, traditions, and holidays. Such days […]

Posted on September 7, 2022September 7, 2022 by The WeChat Agency Continue reading

Chinese market trends

Tencent Accelerates the Development of its One-Stop Live Shopping Platform, Will it be Able to Compete with Douyin? The launch of Tencent’s WeChat Channels Store on July 21 increased the […]

Posted on August 24, 2022 by The WeChat Agency Continue reading
China E-commerce Fees Rates

Top Chinese E-commerce Platforms and Fees to Expect

The Chinese e-commerce market is the largest in the world and generated €867 billion in revenue in 2019. From 2020 to 2024, the annual growth rate of e-commerce in China is […]

Posted on August 11, 2022 by The WeChat Agency Continue reading
taikoo li chengdu china localization

China Marketing Strategy: One Size Doesn’t Fit All

China’s marketing strategy is a minefield. If you want to build a brand in the Chinese market, you need to know how to navigate it.  Entering the Chinese market is […]

Posted on June 16, 2022 by The WeChat Agency Continue reading

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