We all have heard of Valentine’s Day or “Lovers’ Day,” but have you heard of “Singles’ Day” aka 11/11 or Double Eleven? Interesting right? It is celebrated in China, and it is […]
China Marketing
What is the Mid-Autumn Festival and How do Brands Approach It?
First of all, happy mid-autumn festival from the WeChat Agency team! China has a very distinct cultural history, traditions, and holidays. Such days […]
Chinese market trends
Tencent Accelerates the Development of its One-Stop Live Shopping Platform, Will it be Able to Compete with Douyin? The launch of Tencent’s WeChat Channels Store on July 21 increased the […]
Top Chinese E-commerce Platforms and Fees to Expect
The Chinese e-commerce market is the largest in the world and generated €867 billion in revenue in 2019. From 2020 to 2024, the annual growth rate of e-commerce in China is […]
China Marketing Strategy: One Size Doesn’t Fit All
China’s marketing strategy is a minefield. If you want to build a brand in the Chinese market, you need to know how to navigate it. Entering the Chinese market is […]