1. Adapting to the new trend? National tourism bureaus are getting on board with Xiaohongshu and Podcasts Australia’s 618 Campaign: The Australia tourism bureau partnered with Xiaohongshu for “Just Rush […]
China Marketing
Identifying Opportunities: Delving into China’s Latest Updates
1.Beijing asks Tencent to lower WeChat’s mobile payment market share Tencent Holdings has been asked by China’s regulators to lower the mobile payment market share of its WeChat app. The […]
Discovering Opportunities: Exploring China’s Recent Updates
1. Shanghai takes the lead as Chinese coffee consumption averages 16 cups per year China’s coffee industry amassed a staggering 265.4 billion RMB (approx. 36.66 billion USD) in scale last […]
Strategic Marketing in China: Your Roadmap for Success in 2024
As last year, we bring you a comprehensive guide to the major festivals and e-commerce events that brands should be aware of in the coming year of the Dragon. From the […]
Latest News on China’s Market
1. Estée Lauder taps Asia’s male beauty market with Manchester United partnership Beauty and skincare giant Estée Lauder has inked an exclusive partnership deal with Manchester United in hopes of […]
China Market Updates and News: Staying Current
RED’S New Image Search Function On June 19, RED launched the “image search” function. Users can not only search for the same type of note by long pressing […]
20 E-commerce Trends in China for Brands to Explore in 2023
China has the world’s largest e-commerce market. With an average growth rate of 6%, Chinese e-commerce revenue is expected to reach $2 trillion USD by 2025. According to research firm […]
Maximizing Opportunities in the Chinese Market: A Guide to the 2023 Marketing Calendar
Marketing in China is a unique and challenging endeavor. With a population of over 1.4 billion, the country is home to one of the largest consumer markets in the world. […]
The WeChat Agency Blog: The Best of 2022
The year of the Tiger or simply 2022, was a very eventful year in China, to say the least. Contrary to the rest of the world, COVID-19 was still a […]
What is 11/11 Singles’ Day and how this Retail Festival Changed in Recent Years?
We all have heard of Valentine’s Day or “Lovers’ Day,” but have you heard of “Singles’ Day” aka 11/11 or Double Eleven? Interesting right? It is celebrated in China, and it is […]