As last year, we bring you a comprehensive guide to the major festivals and e-commerce events that brands should be aware of in the coming year of the Dragon. From the […]
China Marketing
Latest News on China’s Market
1. Estée Lauder taps Asia’s male beauty market with Manchester United partnership Beauty and skincare giant Estée Lauder has inked an exclusive partnership deal with Manchester United in hopes of […]
China Market Updates and News: Staying Current
RED’S New Image Search Function On June 19, RED launched the “image search” function. Users can not only search for the same type of note by long pressing […]
20 E-commerce Trends in China for Brands to Explore in 2023
China has the world’s largest e-commerce market. With an average growth rate of 6%, Chinese e-commerce revenue is expected to reach $2 trillion USD by 2025. According to research firm […]
Maximizing Opportunities in the Chinese Market: A Guide to the 2023 Marketing Calendar
Marketing in China is a unique and challenging endeavor. With a population of over 1.4 billion, the country is home to one of the largest consumer markets in the world. […]
The WeChat Agency Blog: The Best of 2022
The year of the Tiger or simply 2022, was a very eventful year in China, to say the least. Contrary to the rest of the world, COVID-19 was still a […]
What is 11/11 Singles’ Day and how this Retail Festival Changed in Recent Years?
We all have heard of Valentine’s Day or “Lovers’ Day,” but have you heard of “Singles’ Day” aka 11/11 or Double Eleven? Interesting right? It is celebrated in China, and it is […]
What is the Mid-Autumn Festival and How do Brands Approach It?
First of all, happy mid-autumn festival from the WeChat Agency team! China has a very distinct cultural history, traditions, and holidays. Such days […]
Chinese market trends
Tencent Accelerates the Development of its One-Stop Live Shopping Platform, Will it be Able to Compete with Douyin? The launch of Tencent’s WeChat Channels Store on July 21 increased the […]
Top Chinese E-commerce Platforms and Fees to Expect
The Chinese e-commerce market is the largest in the world and generated €867 billion in revenue in 2019. From 2020 to 2024, the annual growth rate of e-commerce in China is […]