July 2017

How to illustrate your WeChat articles perfectly ?

July 31, 2017

Visuals are an important part of creating quality content and delivering your message effectively to the right audience. The potential for an increase in audience interest and engagement is immense once you understand the intricacies of creating tailor made content for business.

Every day businesses are effectively utilizing the power of WeChat to connect with their Chinese audience better and as the market becomes more competitive, brands with great and visually appealing content are bound to stand out from the best.

Here are some effective visual formats and examples to help you create the perfect WeChat article.

GIFs:

GIF is the best format to use to illustrate your WeChat articles and deliver the message in a visually attractive manner. Lighter than a video, they will load quickly and bring motion to illustrate your copy perfectly. You can find tons of GIF’s online. However, it is best to create and design your own with a motion designer, to keep the visuals in tone with your brand personality.

Credit: Shilla Duty Free

ILLUSTRATION:

Finding the perfect picture or visual asset for your brand content can be a challenge. This is where working with an illustrator can come handy to produce the exact visual you have in mind and effectively deliver your message.

Credit: Atout France

PHOTO MONTAGE

They say an image is worth a thousand words, well how about a photo montage ? A photo montage is the way to go to illustrate a more complex idea and bring it to life.

Credit: FRANKE

STICKERS

Stickers are an integral part of the WeChat world and a common way of communicating with today’s Chinese netizens. Don’t stay behind and start building your own custom stickers to communicate in a fun and branded way on WeChat

Credit: BNP Paribas

QR CODE, HEADERS & FOOTERS

Some marketers think that QR Code’s are not visually appealing, but they are an essential part of the WeChat world and the key for user to access your WeChat account. Make sure to add them in the footer of you WeChat article and keep it interesting with some designs! Also why not add a nice header in your WeChat article to welcome your reader properly?

Credit: FRANKE

How Wimbledon is using WeChat to attract Chinese audience ?

July 26, 2017

The Wimbledon tournament is one of the most prestigious tournaments in the world. In China, the Wimbledon tournaments were not as popular until, professional tennis player Li Na came along. She was instrumental in announcing to the world and to China, the world of Grand Slam Tournaments. Being quite successful at her career having won tournaments in Australia and France, she started and spearheaded almost a tennis movement in China.

Many young Chinese tennis fans had someone to associate with and support in the Tennis world and the support for the sport grew tremendously. However, due to less awareness of the sport fans found it difficult to access this Wimbledon content.

Wimbledon too, isn’t far behind and was quick to understand that in order to break into China they had to really understand the Chinese market which had tremendous potential to grow. They were able to understand that the traditional rules of other countries did not apply and Chinese youngsters were not always using television sets to view the tournaments.

Young affluent Chinese youngsters were using WeChat to view these tournaments and interact with their friends. In addition to partnering with digital TV deals, Wimbledon has now partnered with the most popular network in China, WeChat. Millions of young Chinese fans will now be able to access the Wimbledon tournaments on their mobile devices with ease.

As the fans of the sport continue to grow, the collaboration with WeChat will only boost the awareness of the Wimbledon tournaments much farther.

WeChat: How The Royal Edinburg Military Tattoo is planning to attract more Chinese tourists ?

July 18, 2017

The Royal Edinburg Military Tattoo is a much awaited global gathering that showcases the talents of musicians and performers across the world. The Scottish tourism highlight is often attended by members of the British Royal family too. The Tattoo is also frequented by many Chinese tourists in Scotland. Every year, performers from over 48 countries take part in the Tattoo, and around 30 per cent of the 220,000 audience each year are from overseas.

With the increase of Chinese guests at the Edinburg Tattoo, the Tattoo has decided to introduce the support of WeChat mobile payments platform for its guests in 2018. WeChat has one of the fastest growing user base in China and is one of the most popular and easy ways to facilitate payments in China. The introduction of WeChat at the Edinburg Military Tattoo is said to help Chinese visitors seamlessly pay for tickets, services and merchandise at the tattoo.

The decision to enable WeChat Pay is predicted to increase the number of tickets purchased by Chinese visitors which increased 89% between 2015 and 2016.