Everyone who has ventured into Chinese marketing knows that WeChat, the mobile app and social media platform with over one billion monthly active users, is the place to be.
WeChat has spent the last decade trying to make its users’ lives easier. In China, it has become a “one-stop” store for social and transactional events.
Businesses can promote themselves on WeChat by requesting an Official Account or partnering with other parties. You can generate content on the WeChat service account and directly communicate with and sell to your followers and consumers if you have an Official Account. Its vast features have shown to be advantageous to many business sectors.
How does WeChat benefit the Travel sector?
When it comes to travel, China continues to be the world’s largest outbound and inbound tourism market. In the past years, the number of domestic trips in China surpassed six billion, suggesting a ten-fold increase in comparison to ten years ago.
Travel agencies and hotels must discover innovative ways to give a holistic brand experience to their customers as the new generation of Asian travellers becomes more tech-savvy and knowledgeable.
WeChat & WeChat ads provide the global tourism sector with a real potential to communicate with locals without needing to physically be present in the country.
Some of the WeChat tools that can be leveraged by the travel industry are:
- Check-In Service
China Southern Airlines has launched a WeChat mobile check-in service that allows passengers to skip the airport check-in wait. Once customers follow the airline on WeChat, they will be greeted with a message and instructions. Passengers must respond to the notification after which they will receive an electronic boarding card that can be printed at the airport’s self-service check-in facilities.
- Price Comparator Function
On their WeChat account, Shangri-La Hotels is presently offering a price comparison function to help consumers get the best value for their vacation. Customers must choose a destination, a hotel, check-in and check-out dates, as well as the number of guests/rooms. The hotel price comparison search engine will then offer you the best rates for the hotel you’ve chosen instantly.
- Smart Hotel Room
To improve WeChat customer service and introduce the concept of the Internet of things, Wechat launched this tool. This innovative technology transforms the WeChat app into a remote that allows visitors to manage all aspects of their room, including lighting, thermostats, and curtains, as well as lock and unlock doors. Customers must download the most recent version of the WeChat app, scan a room-specific QR code from the hotel room, and follow the particular instructions to use this service.
Other available tools include Online Booking Service, Loyalty Programs, Location-Based Service (LBS), Flash Sales, etc.
As China develops, the number of Chinese tourists continues to rise. With rising market demand and more inventive business models and development spots, China’s tourism sector appears to have adapted to the current condition of frequent epidemic prevention and control.
With the help of different tourism fairs and expos, China’s cultural tourism business is recovering, providing more chances and benefits to the global tourism industry. As a result, WeChat is the ideal medium for foreign tourism organisations trying to reach Chinese tourists.