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Whitelisting Sharing WeChat

What is Whitelisting and How It Can Help Brands Boost Collaborations on WeChat?

All WeChat content creators and marketing managers will agree that getting organic views under their articles is getting tougher year by year. In the highly-saturated space as WeChat is, ads […]

Posted on December 5, 2022December 5, 2022 by The WeChat Agency Continue reading
WeChat Official Account

How to Make a Great First Impression on WeChat with an Official Account?

WeChat’s active users are steadily increasing, and it has over 1.29 billion monthly users. Today, WeChat is one of the leading social networks worldwide, ranking fifth in terms of active users. […]

Posted on November 4, 2022November 4, 2022 by The WeChat Agency Continue reading
advertising wechat restrictions

Chinese Advertising Regulations and Those Who Can’t Advertise on WeChat

China, like the majority of nations, has enacted laws governing advertisements to safeguard the health and safety of consumers. The Republic of China’s Advertisement Law stipulates general rules that all […]

Posted on October 17, 2022October 17, 2022 by The WeChat Agency Continue reading
Interactive Articles WeChat

WeChat Interactive Articles – Introduction & Examples

WeChat Interactive Articles (WIA) are a relatively new and highly engaging way of presenting content on WeChat. They are created by brands and are designed to be quick, easy, and […]

Posted on July 1, 2022July 6, 2022 by The WeChat Agency Continue reading
Grand Hyatt China

Case Study: Grand Hyatt (APAC Wedding Planning Campaign)

ABOUT GRAND HYATT Hyatt, an international hospitality firm that maintains and franchises luxury and business hotels, resorts, and vacation homes, has a 5-star premium line of hotels called Grand Hyatt. […]

Posted on June 14, 2022June 14, 2022 by The WeChat Agency Continue reading
Montagut

Case Study: Montagut (Digital Content & China Social Media Management)

WHAT IS MONTAGUT? Montagut was the first French fashion design company to enter China in 1979, at a time when there were few international brands (Louis Vuitton and Chanel established […]

Posted on June 14, 2022July 7, 2022 by The WeChat Agency Continue reading
WeChat Stickers

WeChat Stickers – A Quick Guide

WeChat (微信, Weixin) is China’s most popular social media platform – no less than 1.27 billion users use the app on a monthly basis. It has outgrown its initial messaging […]

Posted on May 18, 2022June 10, 2022 by The WeChat Agency Continue reading

China News for the Week

Top 5 Chinese Tech Firms Have Lost Nearly Half of Their Combined Market Cap in 2 Years Why it matters: After two decades of phenomenal expansion, the top five Chinese […]

Posted on May 11, 2022 by The WeChat Agency Continue reading

WeChat Menu Basics: Introduction for Brands

What is WeChat Menu? Aside from articles, one of the most important functions that companies can use on WeChat is the Menu – it’s always-on content that brands can use […]

Posted on March 16, 2022April 26, 2022 by The WeChat Agency Continue reading
RED Xiaohongshu

Advertising on RED/XiaoHongshu

Xiaohongshu, also simply called RED, is one of the fastest-growing smart social commerce apps on the market, with over 100 million monthly active users. RED provides multinational brands with enormous […]

Posted on February 21, 2022April 28, 2022 by The WeChat Agency Continue reading

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