Influencer marketing is one of the pillars of communication strategies for all brands wishing to make their footprint in China. These influencers referred in China as KOLs, or Key Opinion […]
wechat advertising
Exploring China’s Market: The Latest Updates
1. LinkedIn announced its decision to discontinue InCareer in China: Effective August 9, the decision was attributed to the fierce competition and challenging macroeconomic climate in the Chinese market, the […]
What is Whitelisting and How It Can Help Brands Boost Collaborations on WeChat?
All WeChat content creators and marketing managers will agree that getting organic views under their articles is getting tougher year by year. In the highly-saturated space as WeChat is, ads […]
How to Make a Great First Impression on WeChat with an Official Account?
WeChat’s active users are steadily increasing, and it has over 1.29 billion monthly users. Today, WeChat is one of the leading social networks worldwide, ranking fifth in terms of active users. […]
Chinese Advertising Regulations and Those Who Can’t Advertise on WeChat
China, like the majority of nations, has enacted laws governing advertisements to safeguard the health and safety of consumers. The Republic of China’s Advertisement Law stipulates general rules that all […]
WeChat Interactive Articles – Introduction & Examples
WeChat Interactive Articles (WIA) are a relatively new and highly engaging way of presenting content on WeChat. They are created by brands and are designed to be quick, easy, and […]
Case Study: Grand Hyatt (APAC Wedding Planning Campaign)
ABOUT GRAND HYATT Hyatt, an international hospitality firm that maintains and franchises luxury and business hotels, resorts, and vacation homes, has a 5-star premium line of hotels called Grand Hyatt. […]
Case Study: Montagut (Digital Content & China Social Media Management)
WHAT IS MONTAGUT? Montagut was the first French fashion design company to enter China in 1979, at a time when there were few international brands (Louis Vuitton and Chanel established […]
WeChat Stickers – A Quick Guide
WeChat (微信, Weixin) is China’s most popular social media platform – no less than 1.27 billion users use the app on a monthly basis. It has outgrown its initial messaging […]
China News for the Week
Top 5 Chinese Tech Firms Have Lost Nearly Half of Their Combined Market Cap in 2 Years Why it matters: After two decades of phenomenal expansion, the top five Chinese […]