KRDS Archives

Case Study: Montagut (Digital Content & China Social Media Management)

June 14, 2022

WHAT IS MONTAGUT?

Montagut was the first French fashion design company to enter China in 1979, at a time when there were few international brands (Louis Vuitton and Chanel established themselves only 15 years later). It has spread to over 4,000 shops around the country, establishing a dedicated client base and a household name. It is seen as a symbol of respect and achievement, particularly among dignitaries and notables.

THE SCOPE OF WORK

KRDS has been appointed to manage Montagut’s digital channels in China for four consecutive years. Scope of work includes WeChat, Channels & Weibo management, Content creation (Chinese copywriting, graphic design, motion design), Media planning (banner design, A/B testing, budget allocation), KOL & artist collaborations, Dev scope & H5 minigames.

Montagut – Content Creation

Brand’s social media strategy in China is always evolving to keep up with the latest trends and technology solutions that help to increase online sales and foot traffic in real stores.

THE RESULTS

According to Candice Meyer, Montagut’s Head of Brand Image & Communications Asia, “KRDS has been a valuable partner of Montagut over the past 4 years. We chose them because of their deep knowledge of the China social media landscape combined with great strategic and creative capabilities. On a day to day basis, it’s both very efficient and super pleasant to work with a trustworthy team such as KRDS. They are expert, flexible, diligent and always looking to achieve the best results. A perfect recipe for success!”

She also mentioned that one of the campaigns Montagut’s Winter Wonderland “was very fun and engaging. Beyond generating buzz and page views, KRDS was smart to find the right mechanism to attract a very high number of new fans”.

Montagut – Father’s Day Campaign

If you wish to know more about WeChat and its various features, please contact our team. We use our knowledge and expertise to help businesses build meaningful partnerships and develop their network among Chinese customers. For additional information, please contact at contact@thewechatagency.com.

Montagut in Collaboration With KRDS Invited Fans To Winter Wonderland

December 17, 2021

The Christmas Wonderland campaign was one of several campaign collaborations with Montagut on the Chinese market in the last 3 years thanks to a continuous retainer partnership.

Christmas in Mainland China

Mainland China has not been very big on Christmas in the past. It is not a national holiday and it has nothing to do with religion. It’s more of a novelty day, similar to Valentine’s Day than a religious holiday.

Don’t be fooled by the past, though: Christmas is becoming a more important occasion in most Mainland companies’ marketing calendars, and standing out above all the festive fever is becoming increasingly difficult.

The objective of the Campaign

But Christmas wasn’t the sole reason that Montagut wanted to celebrate with their fans in China. The main objective was to engage the audience during the Christmas season in order to introduce the new FW 2020 collection and to attract a bigger target group of younger consumers. They wanted to premiere new collections, with the purpose of communicating the advent of new clothing and trends before the end of 2019.

KRDS’s Solution

An H5 WeChat game set in a French winter wonderland was our solution for tastefully presenting both the new collection and the holiday spirit. This game was in instant popularity with Montagut’s existing fans as well as almost 10,000 new fans thanks to its bespoke and dreamy graphics paired with a compelling tapping gaming mechanism.

“This campaign was very fun and engaging. Beyond generating buzz and page views, KRDS was smart to find the right mechanism to attract a very high number of new fans” According to Candice Meyer, Montagut’s Head of Brand Image & Communications Asia.

Miriam Dabrowa, China Head of Strategy at KRDS Greater China, said: “With the new opportunities coming this year, and especially Montagut’s 140th Anniversary, we truly can’t wait to create new exciting content together”.

WeChat Campaign for Montagut – Post

WeChat Campaign for Montagut – Game Flow

WeChat Campaign for Montagut – Media Ads

Christmas Campaign for Montagut

Wechat: Kitchens specialist FRANKE chooses KRDS Shanghai as its agency on record

May 22, 2017

FRANKE, the world leader in comprehensive systems for domestic kitchens and for professional applications in food service that promises to bring confidence, convenience and comfort into people’s lives through innovation and quality service. Headquartered in Aarburg, Switzerland, the Group employs around 9’000 people at 68 subsidiaries on 4 continents, and exports to over 100 countries. Having made a decision to enter social media to reach out to their followers better, they had their official WeChat account launched in 2015.

WeChat being one of the frontrunner in China’s social media environment and a platform service where brands create a unique relationship with followers, content has to echo users’ daily concerns and bring value to them.

This is why FRANKE chose KRDS Shanghai as its social media agency on record for the year 2017-2018.

FRANKE appreciated the high quality of the proposal which reflected KRDS Shanghai’s deep knowledge of chinese netizen habits, its ability to react rapidly and make sure the brand stays on top of social media trends.

“We felt very confident when we met KRDS team, we trust their expertise and we value the fact that they listen to us. We feel we are a priority for them” – Pansy ZHANG, Marketing Director, Franke China

Aurélien FERRIE, General Manager Greater China at KRDS added “We are very proud of welcoming FRANKE as a new client. Being in charge of their social media and digital strategy and its execution, is great responsibility and one more opportunity for us to keep demonstrating our expertise and the value of our proposition“

Besides being a social agency, KRDS Shanghai is also capable of producing designs matching FRANKE’s Swiss premium brand standards thanks to its award-winning studio. These designs will include animations such as gifs, cinemagraphs aimed at increasing engagement among the brand’s followers.

Incorporated in 2013, KRDS Shanghai, the social and mobile agency has been ideating and producing digital content and social media campaigns, on Weibo and WeChat, for many local and international clients, to name few Club Med, Louis Vuitton, Air France, BNP Paribas, Biotherm and the French International Soccer Team.