China is at the top of the e-commerce market with its big players like Alibaba and JD.com. It has more e-commerce activity than any other country in the world. In […]
Toutiao Advertising for Businesses in China
If you’re a new business in the Chinese media market, or if you know how the advertising industry works in China, Toutiao may or may not have been one of […]
Live Streaming in China
Live video streaming is becoming very popular in China, especially amongst the internet youth. Its popularity is also growing, which could present some fantastic opportunities for companies who are implementing […]
A Quick Guide to Xiaohongshu (Little Red Book) Marketing
Since 2013, Xiaohongshu (also known as Little Red Book or RED) has become one of the fastest-growing platforms in China with over 80 million monthly active users. But exactly who’s […]
How To Market YOUR BRAND On BILIBILI?
WHAT IS BILIBILI? Founded by Xu Yi in 2009, Bilibili is a Chinese video-sharing website based in Shanghai that focuses on gaming culture and anime-related content and is based on […]
Establishing A Presence on Xiaohongshu, China’s Popular Fashion Platform
With e-retailers struggling to win over young Chinese consumers, it seems that Xiaohongshu is standing out. Looking into Xiaohongshu’s business model, it’s evident that it’s a great platform for foreign […]
5 types of Rewardable Behaviours on WeChat
The saturation of brands in China paves the way for an overwhelming array of choices in almost every industry segment. Businesses, especially on WeChat, tend to differentiate themselves through various […]
[UPDATE] WeChat Testing a New e-Commerce Mini Program Feature
As its push into e-commerce accelerates, WeChat rolls out a new mini program feature called ‘WeStore’.
Breaking Down WeChat Advertising For Luxury Brands
WeChat has completely redefined luxury brand marketing in Mainland China ever since Dior posted its first WeChat Moments ad on the platform. After that, WeChat was quite readily embraced by […]
[UPDATE] WeChat Launches Plan to Stimulate Retail Growth
Chinese social-media and mobile-payment app WeChat is aiming to boost the recovery of the retail industry and has already introduced measures for it. The firm’s Wechat Retail Growth Plan can […]