As last year, we bring you a comprehensive guide to the major festivals and e-commerce events that brands should be aware of in the coming year of the Dragon. From the […]
Revealing Opportunities: Analysing the Recent Progress in China’s Sector
1.Knowledge is power: 2023’s lessons from Douyin Douyin, TikTok’s sister app in China, released a list of ‘hot words’ from their Douyin Knowledge community. Douyin Knowledge is a community dedicated […]
Establishing Industry Expertise: Unleashing the Power of Zhihu’s Q&A and Brand Sector
In the dynamic realm of online marketing, staying ahead of the curve is essential for brand success. One platform that holds immense potential, particularly in the Chinese market, is Zhihu. […]
Discovering Possibilities: Assessing the Latest Advancements in China’s Industry
1.China’s Video Platforms Under Scrutiny Amid New Gov’t Campaign The short video market in China has grown significantly; as of June, there were 1.02 billion online short video users, up […]
Navigating the Digital Landscape: Engaging China’s Tech-Savvy Seniors
In the dynamic realm of digital marketing, it’s crucial to adapt strategies to meet the evolving needs of diverse audiences. One segment that’s gaining increasing prominence is China’s Silver Generation, […]
Uncovering Potential: Evaluating the Most Recent Developments in China’s Sector
1.Alibaba is being urged by Jack Ma to “change and reform” In an internal memo, Alibaba founder Jack Ma made an infrequent appearance and urged the e-commerce behemoth to “change […]
SEO for Foreign Brands: Optimizing Search Engine Results Pages
In the digital landscape, optimizing search engine results pages (SERPs) is pivotal for foreign brands looking to establish a strong online presence in China. Navigating the intricacies of search engine […]
Decoding Gen Z: Navigating China’s Youth Market
In the dynamic realm of modern marketing, connecting with the younger generation is paramount. China’s Gen Z, born approximately between 1995 and 2010, represents a demographic with unique behaviours, preferences, […]
Revealing Potential: Assessing the Latest Advances in China’s Industry
1.WeChat added recommended attention traffic entry Addition of traffic entry to the WeChat account homepage. After selecting “follow account,” the account of “other followers also like” will appear, asking how […]
Uncovering Prospects: Examining the Most Recent Developments in China’s Market
Singles’ Day 2023: Retailers pursue low-priced strategies in hopes of consumers opening wallets Chinese e-commerce companies are vying with one another to offer customers tempting discounts on Singles’ Day this […]