Why Bilibili Is the New Beauty Battlefield for Chinese Gen Zers Bilibili is favoured by millennials and Gen Zers, who together account for 81% of the platform’s user base. The […]
WeChat Payments for Overseas Companies
WeChat, a social networking platform developed by Chinese internet giant Tencent, is the most popular platform in China, with over 1.2 billion active users. It provides a once-in-a-lifetime opportunity to […]
Dos and Don’ts of Live Streaming in China
Live Streaming has become an amazing ecommerce business model. Retailers, KOLs, and celebrities sell products and services through streaming online where the presenter demonstrates the product and answers audience questions […]
Importance of Incorporating Guochao in your Marketing Strategy in China
Recent years have seen young Chinese consumers being increasingly interested in combining traditional Chinese culture and style with domestic brands and products. This trend is known as ‘Guochao’ (国潮), […]
WeChat Marketing vs Website Marketing
Introduction China has 574 million active mobile internet users and 668 million internet users. People in China spend about 50% of their daily time on digital devices. Going by these […]
The Accelerating Growth of Niche Perfume Brands in China
Introduction According to research put forth by Forward, the global perfume market in 2017 consisted of only 1% Chinese consumers. Even though it would seem like a small number, the […]
MONTAGUT reappoints KRDS to handle Chinese Social Networks for the 6th consecutive season
MONTAGUT has renewed its contract with KRDS to manage its strategy and presence on Chinese social networks, WeChat and Sina Weibo, following a fruitful 3-year of content creation. […]
How Douyin is Different From Tik Tok
Context: In October 2017, ByteDance bought Musical.ly for around $1 billion. After the gigantic acquisition, the mother company merged Douyin (International version) with Musical.ly and, thus, TikTok was born. So […]
A Beginner’s Guide to WeChat Channels
WeChat has developed a new dedicated space for video content, similar to Instagram Reels. It is targeted towards content creators, brands, businesses and individuals who want to reach out to […]
How To Setup A Toutiao Business Account
Launched in 2012, Toutiao is a news aggregation app by Bytedance. It has an average of 120 million daily users who spend an average of 73 minutes a day on […]