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A Quick Guide to Xiaohongshu (Little Red Book) Marketing

Since 2013, Xiaohongshu (also known as Little Red Book or RED) has become one of the fastest-growing platforms in China with over 80 million monthly active users. But exactly who’s […]

Posted on August 28, 2020 by The WeChat Agency Continue reading
bilibili

How To Market YOUR BRAND On BILIBILI?

WHAT IS BILIBILI? Founded by Xu Yi in 2009, Bilibili is a Chinese video-sharing website based in Shanghai that focuses on gaming culture and anime-related content and is based on […]

Posted on August 20, 2020 by The WeChat Agency Continue reading
xiaohongshu

Establishing A Presence on Xiaohongshu, China’s Popular Fashion Platform

With e-retailers struggling to win over young Chinese consumers, it seems that Xiaohongshu is standing out. Looking into Xiaohongshu’s business model, it’s evident that it’s a great platform for foreign […]

Posted on August 7, 2020 by The WeChat Agency Continue reading
wechat-loyalty-programs

5 types of Rewardable Behaviours on WeChat

The saturation of brands in China paves the way for an overwhelming array of choices in almost every industry segment. Businesses, especially on WeChat, tend to differentiate themselves through various […]

Posted on July 29, 2020 by The WeChat Agency Continue reading

[UPDATE] WeChat Testing a New e-Commerce Mini Program Feature

As its push into e-commerce accelerates, WeChat rolls out a new mini program feature called ‘WeStore’.

Posted on July 21, 2020 by The WeChat Agency Continue reading
luxury-wechat

Breaking Down WeChat Advertising For Luxury Brands

WeChat has completely redefined luxury brand marketing in Mainland China ever since Dior posted its first WeChat Moments ad on the platform. After that, WeChat was quite readily embraced by […]

Posted on July 14, 2020 by The WeChat Agency Continue reading
wechat-retail

[UPDATE] WeChat Launches Plan to Stimulate Retail Growth

Chinese social-media and mobile-payment app WeChat is aiming to boost the recovery of the retail industry and has already introduced measures for it. The firm’s Wechat Retail Growth Plan can […]

Posted on June 25, 2020June 26, 2020 by The WeChat Agency Continue reading

[UPDATE] Xiao’e Pinpin, a WeChat mini program

Xiao’e Pinpin joins Tencent’s eCommerce efforts letting WeChat users buy lifestyle products through WeChat Tencent rolled out Xiao’e Pinpin, a new mini-program meant for social commerce on WeChat that Tencent […]

Posted on June 23, 2020June 23, 2020 by The WeChat Agency Continue reading
wechat-advertising

How To Promote Your Account On WeChat

WeChat is more than just an instant messaging app. It has become a lifestyle for people living in Mainland China. It functions as a chat app, a marketplace, a dynamic […]

Posted on June 2, 2020 by The WeChat Agency Continue reading
wechat-marketing

4 Essentials For A Kickass WeChat Marketing Strategy

WeChat has well over 1.12 billion users, making it the fifth most popular social media platform worldwide. It’s an app you cannot ignore especially since its penetration rate is approximately […]

Posted on April 14, 2020 by The WeChat Agency Continue reading

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