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6 Emerging Consumer Segments Reshaping China’s Digital Market

Advertising Apps / Social Platforms China Marketing Douyin / Tik Tok Fashion Gen Z KOL Little Red Book (RED) Silver Generation

July 10, 2025

As China’s digital economy continues to evolve, so do the expectations, behaviors, and preferences of its consumers. From tech-savvy seniors to Gen Z trendsetters, a nuanced understanding of the country’s most prominent consumer groups is crucial for any brand looking to succeed in this market. In this blog, we spotlight six key Chinese consumer profiles […]

From AI to O2O: 7 Key Media Trends in China

Advertising AI Apps / Social Platforms Beauty Case Study China Marketing China News Douyin Douyin / Tik Tok E-commerce Fashion Festivals Little Red Book (RED) Livestreaming Luxury MML News Podcast taobao tmall Trend WeChat

June 27, 2025

As the digital media ecosystem in China continues to evolve at an unprecedented pace, understanding emerging trends is crucial for brands looking to thrive in this competitive market. Starcom, the media arm of Publicis Groupe, recently released its latest report, “Increased Integration and Depth in China Media Market”, identifying seven pivotal trends that are redefining […]

AI Tools, Smarter Discounts & Winning Plays: 618 Strategies for Beauty Brands

Advertising AI Beauty China Marketing Douyin Douyin / Tik Tok E-commerce Little Red Book (RED) Livestreaming taobao Tech tmall

June 13, 2025

The 2025 618 Shopping Festival has revealed not just the strength of China’s e-commerce, but a strategic shift powered by AI, refined platform tactics, and tighter content-commerce integration—especially for the beauty sector. AI Takes Center Stage AI quietly became the engine of this year’s festival. Platforms like Taobao and Tmall deployed advanced tools such as […]

Beyond WeChat: Top Chinese Social Media Platforms for Effective B2B Marketing

B2B Weibo Zhihu

June 06, 2025

When discussing B2B marketing in China, WeChat is often the first platform that comes to mind—and for good reason. But to truly maximize your impact in the Chinese B2B market, a broader omni-channel approach is necessary. Several other Chinese social media platforms—like Weibo, Zhihu, and Maimai—offer powerful opportunities to connect with industry professionals, position your […]

The Ultimate Guide to WeChat Search

Advertising Channels China SEO Mini Programs WeChat WeChat Search WeChat SEO

May 30, 2025

WeChat has long been the cornerstone of digital engagement in China. With over 1.3 billion monthly active users, it’s more than a messaging app—it’s an ecosystem. One of its most powerful yet underutilized features is WeChat Search (搜一搜). As search behavior continues shifting from external engines like Baidu to in-app exploration, understanding how WeChat Search […]

JOB OPENING | Social Media Manager

Uncategorized

May 23, 2025

We’re hiring! KRDS is on the lookout for a Social Media Manager to drive our clients’ digital presence in China through AI-powered strategies and cutting-edge creative execution. 📍 Location: Shanghai💼 Work Style: Hybrid (Remote-friendly) 🔍 About the Role As our new Social Media Manager, you’ll blend China’s unique digital ecosystem with powerful tools like Xiumi, […]

9 Proven Strategies for Foreign Brands to Succeed on RedNote

Beauty Case Study China Marketing E-commerce Fashion Festivals KOL Little Red Book (RED) Livestreaming Luxury Tourism Trend Uncategorized

May 16, 2025

RedNote (Xiaohongshu) has become a crucial platform for lifestyle-focused social commerce in China. With a strong base of Gen Z and millennial users, RedNote offers foreign brands a powerful entry point—if content is executed well. Here are 9 proven strategies that help brands stand out, gain traction, and convert consumers on RedNote. 1. Choosing the […]

A person browsing the Baidu search engine on a laptop, illustrating how Chinese professionals use Baidu for online research.

Maximizing B2B SEO in China: The Strategic Role of Baidu Baike

Advertising B2B Baidu China Marketing China News China SEO Search engines Zhihu

May 09, 2025

When it comes to B2B digital marketing in China, most brands focus on platforms like WeChat. However, many overlook a powerful yet cost-effective asset that can significantly boost brand visibility, credibility, and SEO performance—Baidu Baike (百度百科). What Is Baidu Baike? Baidu Baike is China’s equivalent of Wikipedia, but it’s more than just an online encyclopedia. […]

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