1.What to expect from the upcoming Shanghai Fashion Week In addition to featuring a wide range of fascinating performances, exhibitions, and forums, Shanghai Fashion Week also highlights Shanghai’s emerging fashion […]
Innovative Content Formats for Industrial Brand Storytelling
In today’s digital era, capturing audience attention amidst China’s competitive landscape is crucial for brands. To stand out effectively, they must harness innovative storytelling and content formats that engage Chinese […]
Redefining Luxury: The Influence of Niche Brands in China
China’s fashion landscape is witnessing a profound shift as niche brands and independent luxury lables carve out their space in the hearts and closets of discerning consumers. This trend reflects […]
Examining Potential: Evaluating China’s Most Recent Advances in Landscape
Traditional buying habits are changing due to the rise of Generation Z. Traditional gifts are being avoided by younger shoppers. They are choosing, instead, more meaningful and customised things that […]
Exploring Potential: Assessing China’s Latest Innovations in Landscape
1. Top 3 hottest experiential trends among China’s Gen Z Here are the top picks from Xiaohongshu’s first-ever selection of “lifestyle inspirations”. Recent searches for “night school” have increased by […]
Key Steps to Strengthen the Impact of Weibo in B2B Marketing
In the dynamic landscape of digital marketing, Weibo stands out as a powerful platform that extends its reach beyond personal connections to provide immense opportunities for B2B marketing. As a […]
Unveiling Opportunities: Evaluating the Latest Innovations in China’s Landscape
1. Honey badgers and iPad kids: Experts weigh in on Gen Alpha Generation Alpha, born between 2010 and 2024; is a demographic that is predicted to be the biggest in […]
Exploring Possibilities: Assessing the Latest Advancements in China’s Industry
1.Maths professor recognised as top content creator by Bilibili Mathematics professor Song Hao gains fame on China’s Bilibili platform, akin to YouTube. He got 7.2 million subscribers and 140 million […]
Strategic Marketing in China: Your Roadmap for Success in 2024
As last year, we bring you a comprehensive guide to the major festivals and e-commerce events that brands should be aware of in the coming year of the Dragon. From the […]
Revealing Opportunities: Analysing the Recent Progress in China’s Sector
1.Knowledge is power: 2023’s lessons from Douyin Douyin, TikTok’s sister app in China, released a list of ‘hot words’ from their Douyin Knowledge community. Douyin Knowledge is a community dedicated […]