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Bilibili

August 20, 2020

WHAT IS BILIBILI? Founded by Xu Yi in 2009, Bilibili is a Chinese video-sharing website based in Shanghai that focuses on gaming culture and anime-related content and is based on the real-time (live) interactive (bullet chatting) video concept. In 2009, it was initially launched as a prototype website named Mikufans.cn. As the website improved traction, […]

Establishing A Presence on Xiaohongshu, China’s Popular Fashion Platform

Little Red Book (RED)

August 07, 2020

With e-retailers struggling to win over young Chinese consumers, it seems that Xiaohongshu is standing out. Looking into Xiaohongshu’s business model, it’s evident that it’s a great platform for foreign beauty brands that are targeting young Chinese women. Xiaohongshu is a social media and e-commerce platform and it’s growing fast. Founded in 2013 as a […]

5 types of Rewardable Behaviours on WeChat

WeChat

July 29, 2020

The saturation of brands in China paves the way for an overwhelming array of choices in almost every industry segment. Businesses, especially on WeChat, tend to differentiate themselves through various strategies, such as WeChat loyalty programs. The concept of loyalty programs has taken off quite well in China as it helps in generating sales from […]

[UPDATE] WeChat Testing a New e-Commerce Mini Program Feature

News WeChat

July 21, 2020

As its push into e-commerce accelerates, WeChat rolls out a new mini program feature called ‘WeStore’.

Breaking Down WeChat Advertising For Luxury Brands

Advertising WeChat

July 14, 2020

WeChat has completely redefined luxury brand marketing in Mainland China ever since Dior posted its first WeChat Moments ad on the platform. After that, WeChat was quite readily embraced by many international brands who wanted to tap into the Chinese fashion community.

[UPDATE] WeChat Launches Plan to Stimulate Retail Growth

News

June 25, 2020

Chinese social-media and mobile-payment app WeChat is aiming to boost the recovery of the retail industry and has already introduced measures for it. The firm’s Wechat Retail Growth Plan can help global businesses and brands better understand and use WeChat’s tools and functions for faster resolution of challenges created by COVID-19. “The plan uses several […]

[UPDATE] Xiao’e Pinpin, a WeChat mini program

News

June 23, 2020

Xiao’e Pinpin joins Tencent’s eCommerce efforts letting WeChat users buy lifestyle products through WeChat Tencent rolled out Xiao’e Pinpin, a new mini-program meant for social commerce on WeChat that Tencent has made available to all of its 1.1 billion users. The mini-program went online on 29 April. It carries a giant catalogue of lifestyle products, […]

How To Promote Your Account On WeChat

Advertising WeChat

June 02, 2020

WeChat is more than just an instant messaging app. It has become a lifestyle for people living in Mainland China. It functions as a chat app, a marketplace, a dynamic marketing tool and much more. The number of monthly active WeChat users is over 1 Billion as of 2019, and around 80% of them are […]

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