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WeChat owner Tencent beats Facebook in value and become Asia’s First $500 Billion company

News Tech

November 22, 2017

Founded in 1998, Tencent, which is one of the biggest tech giants in China made its way to the Top 5 Biggest Firms in the World. It is now the first Asian company to be valued at over $500 Billion surpassing Facebook that was dominating the social media field. The most successful app […]

Why a top French business school is launching on WeChat?

Case Study Education

November 06, 2017

Toulouse Business School (TBS) increases its footprint in China and partners with KRDS, the WeChat agency, for its WeChat development. Having entered the Chinese market a few years ago, and boasting a network of more than 1,500 Chinese alumni coming from all over the country, TBS is already a key player in its industry […]

Influence Marketing: How to improve your KOL strategy on WeChat ?

WeChat

October 13, 2017

It is common knowledge that the Chinese market is full of innovators and marketing noise. When it comes to making purchase decisions, chinese customers are more inclined to following the people they trust to make this decision. Word of mouth therefore, is an important purchase quotient for customers in the Chinese market. KOL means Key […]

5 Steps to make viral content on WeChat

WeChat

September 28, 2017

WeChat is an important way of life in the Chinese market currently. With more users joining in an exponential rate, it is also a place where marketers come together to sell their products and business in this online marketplace with minimal restrictions. Every day, 12 million articles are written by brands on the platform and […]

WeChat at work – 5 reasons why everyone is using it all wrong

WeChat

September 11, 2017

Living and working in China for over 7 years, I consider myself to be an early adopter and an avid user of WeChat. And as a WeChat lover and marketer, I cannot keep myself from reiterating that WeChat is one of the most innovative, convenient and efficient instant messaging platforms in the world. Chinese and […]

WeChat Data Report – Summer 2017

News WeChat

August 18, 2017

From communicating with friends and performing complex payments, WeChat has been at the center of the digital revolution in the Chinese market. Each year, WeChat releases detailed reports on its performance and user behaviour with their analysis. Here’s a summary of the data in these reports. Number of Users and Behavior: WeChat has recorded […]

LifeProof Ropes in KRDS Shanghai as its Social Media Agency in China

Case Study

August 09, 2017

LifeProof, well renowned for its consumer electronic accessories wanted to boost its Chinese social media presence. Thus, LifeProof has recruited Social & Mobile Agency, KRDS Shanghai as its new social media agency in charge of WeChat and Sina Weibo. LifeProof is a reputable US company, that designs, manufactures and markets cases that protect […]

How to illustrate your WeChat articles perfectly ?

WeChat

July 31, 2017

Visuals are an important part of creating quality content and delivering your message effectively to the right audience. The potential for an increase in audience interest and engagement is immense once you understand the intricacies of creating tailor made content for business. Every day businesses are effectively utilizing the power of WeChat to connect with […]

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