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Advertising Little Red Book (RED)

February 21, 2022

Xiaohongshu, also simply called RED, is one of the fastest-growing smart social commerce apps on the market, with over 100 million monthly active users. RED provides multinational brands with enormous opportunities to maximize their potential and establish a strong presence in China. It’s for this reason that famous brands like Louis Vuitton and YSL are […]

5 Reasons to Leverage RED/Xiaohongshu and How to Set Up an Account?

Advertising Little Red Book (RED)

February 18, 2022

China is one of the world’s largest e-commerce markets, with a myriad of marketplaces to choose from. Taobao, Tmall, JD, and Pinduoduo have drawn millions of shoppers to become frequent buyers over the last decade. Social media has substantially impacted the way Chinese consumers shop online, in tandem with a tremendous increase in mobile phone […]

China’s Latest Updates

China News News

February 15, 2022

China’s first virtual magazine: a read in the Metaverse Huasheng Media and Alimama have joined the newest Metaverse campaign in China. On February 9th, the two partners released MO Magazine, a virtual magazine that replaces traditional reading experiences with an immersive virtual reality environment. This new medium is led by Ayayi, one of China’s most […]

Weekly Learnings From China

China News

February 08, 2022

China introduces state-backed NFT platform unlinked to cryptocurrencies China’s state-backed Blockchain Services Network (BSN) has announced the soft launch of a nationwide infrastructure to support Chinese non-fungible tokens (NFTs), marking a significant step toward the development of a domestic industry separate from the global market and unrelated to cryptocurrencies. The BSN-Distributed Digital Certificates (BSN-DDC) infrastructure, […]

Cross Border E-Commerce in China

Cross-Border e-commerce WeChat

February 07, 2022

China’s cross-border e-commerce has drastically matured in recent years. Thanks to the steady increase in industry size, greater integration of supply chain processes, progressive transition to more refined operation, and continued penetration of innovation models, the industry has boomed significantly. The import and export trade has existed since the dawn of time, yet despite the […]

How To Engage Audiences During Chinese New Year on WeChat?

Chinese New Year WeChat WeChat Pay

January 28, 2022

On February 1, the Chinese New Year will be upon us, and it is historically a time of celebration, full of feasts, fashion, and, may we say, financial festivities. With the New Year in mind, businesses are focusing their advertising strategy on the year’s most important holiday. The way companies approach the holiday season can […]

China News Roundup

China News

January 25, 2022

Shopify and China’s JD.com team up to capture cross-border sellers JD.com, a major Chinese online retailer, has partnered with Shopify to let global firms harness China’s massive desire for imported goods, as well as Chinese merchants, sell internationally: The first part of the deal will put the JD-Shopify alliance in direct competition with Alibaba (which […]

WeChat (Weixin) Class PRO 2022: Highlights & News

WeChat (Weixin) Class PRO 2022: Top Highlights

China News WeChat

January 18, 2022

WeChat which is known as Weixin (pronounced way-shin) in China is the country’s killer app, a highly addictive social networking tool that allows smartphone users to send messages and share news, photographs, videos, and web links, similar to WhatsApp in the United States or Line in Japan. Every year, WeChat organizes the annual conference “Open […]

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