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Exploring Prospects: An Overview of Recent Developments in China

Uncategorized

June 24, 2024

1.Chinese youth have a new zoo fascination. How are brands engaging? The zoo craze in China aligns with youngsters’ pursuit of a slower nature-connected lifestyles as zoos are becoming increasingly humanized and animal centered, making them more appealing to visitors. This new craze offers a wide range of new opportunities for brands to connect to […]

Identifying Opportunities: Delving into China’s Latest Updates

Case Study China Marketing China News MML

June 03, 2024

1.Beijing asks Tencent to lower WeChat’s mobile payment market share Tencent Holdings has been asked by China’s regulators to lower the mobile payment market share of its WeChat app. The directive is aimed more at the market share for in-person payments made by scanning QR codes than for online shopping. It is not clear whether […]

Uncovering Opportunities: Exploring Recent Developments in China

MML

May 27, 2024

1.”Domestic pride”: growing preferences for domestically made products Among the top 10 most popular movies in 2024 so far, only one is a foreign movie (Godzilla vs. Kong). The topics related to “intangible cultural heritage” have been trending up on social media platforms, with many netizens discussing China’s traditional craftsmanship, art, and artisan designs. The […]

Xiaohongshu RED Marketing for Brands 2024

Advertising Apps / Social Platforms Beauty Fashion Little Red Book (RED)

May 22, 2024

What began in 2013 as an online guide for Chinese shoppers traveling overseas has evolved into China’s answer to Instagram and Pinterest: “XiaoHongShu” (小红书) or “Little Red Book,” known simply as RED. This dynamic platform offers a one-stop destination for users to discover, share, review, and purchase lifestyle products and services, with content spanning health, […]

Discovering Opportunities: Exploring China’s Recent Updates

Advertising Apps / Social Platforms China Marketing China News KOL Livestreaming MML News Search engines Tech Trend Twitter WeChat

May 20, 2024

1. Shanghai takes the lead as Chinese coffee consumption averages 16 cups per year China’s coffee industry amassed a staggering 265.4 billion RMB (approx. 36.66 billion USD) in scale last year, with an average per capita annual consumption of 16.74 cups Coffee Carnival is running in Shanghai between 30 April to 4 May, alongside over […]

Analysing Possibilities: Assessing China’s Latest Progress

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May 06, 2024

1.What’s the secret sauce behind Miu Miu’s APAC success? Regaining its position as “the hottest brand in the world” from Lyst, Miu Miu keeps up its winning streak and expects to reach its peak of popularity in the second quarter of 2024. The first quarter of 2024 saw an 89 percent year-over-year increase in the […]

Examining Potentialities: Evaluating China’s Most Recent Advances

Uncategorized

April 24, 2024

JD introduces avatar of founder Richard Liu to promote goods in move to lure shoppers The creator of the Chinese e-commerce business JD, Richard Liu, used an avatar that resembled him to debut his live streaming show on Tuesday. In less than an hour, the billionaire’s virtual twin propelled overall sales volumes to surpass RMB […]

Unlocking Baijiahao: Baidu’s Content Creation Sub-Platform

Baidu China SEO

April 16, 2024

In the bustling landscape of China’s digital ecosystem, content creation platforms reign supreme, offering an avenue for publishers to engage audiences and businesses to bolster their marketing strategies. Among these platforms stands Baidu Baijiahao (百家号 in Chinese), a strong contender that has garnered attention since its inception in 2016. But what exactly is this content […]

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