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MML

May 17, 2022

Private Traffic = Fake Friends Shilling Lipstick: Welcome to WeChat’s Hottest Sales Trend Thousands of Chinese firms are utilising WeChat to profit from a marketing trend that has swept the country’s e-commerce industry: private traffic. Traditional open eCommerce platforms such as Taobao and Tmall are considered impersonal and uninteresting, preventing firms from making genuine connections […]

China News for the Week

MML

May 11, 2022

Top 5 Chinese Tech Firms Have Lost Nearly Half of Their Combined Market Cap in 2 Years Why it matters: After two decades of phenomenal expansion, the top five Chinese tech behemoths have lost at least 46% of their total market capitalisation. In April 2020, Apple’s valuation = Alibaba+Tencent+Meituan+JD.com+Pinduoduo the top five Chinese tech firms […]

China’s Gen Z As Luxury Consumers

Gen Z Trend

May 10, 2022

From Balenciaga to Gucci and Louis Vuitton, the Chinese market has become the most crucial driver of growth for European luxury brands. Nothing is more important for success in the Chinese luxury industry than capturing the hearts and minds of Gen Z. These are the Chinese consumer generation born after 1997. Chinese Gen Z is […]

WeChat Channels – How to Post for Success?

Channels WeChat

May 07, 2022

WeChat Channels, which was released for beta testing in early 2020, is a relatively new short and largely untapped video platform within WeChat that allows users to produce and share short video clips and photographs to their own WeChat Channel. The WeChat Channels feed also allows users to discover information posted to other Channels (by […]

Xiaohongshu RED Beauty Trends 2022 – What’s Hot?

Beauty Fashion Little Red Book (RED) Trend

May 05, 2022

Xiaohongshu, a lifestyle platform, released a report dedicated to the trends gaining popularity at the beginning of 2022. Called Little Red Book, or simply RED, attracts a big number of beauty enthusiasts. As of now, it has over 200 million monthly active users. Beauty has consistently been one of the most popular content categories on […]

Weekly China News

News

April 26, 2022

WeChat Tests a New Retweet-Like Feature The feature allows users to re-share content posted by others. Users can press and hold any post on Moments to activate the re-share function. The feature will make it easier for WeChat to track the source of popular posts. WeChat also added more support for embedding images and files […]

Latest News from China

China News

April 20, 2022

China Online Advertising Market Insights 2022 In 2022, 43% of advertisers in China expect to increase spending on digital marketing, The top online advertising media are: E-commerce 47%, a short video (16.6%) News (16.6%) In 2021, short video advertising continued to expand at a rate of over 31%. Platform traffic, which accounts for 74% of […]

A Quick Guide To WeChat Search

WeChat WeChat Search WeChat SEO

April 19, 2022

WeChat Search called Souyisou (搜一搜) is WeChat’s own search engine, which was launched in 2017 and allows users to research any kind of information. Besides messaging and connecting with others, WeChat offers a search feature that can provide some interesting information about brands and persons alike. It emerged as a competitor to other search engines […]

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