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China Marketing Strategy: One Size Doesn’t Fit All

China Marketing Trend

June 16, 2022

China’s marketing strategy is a minefield. If you want to build a brand in the Chinese market, you need to know how to navigate it. Entering the Chinese market is not only intimidating for the newcomers but also for existing businesses. Rapidly changing tastes, the market’s vastness, and nuanced preferences of more than 1.4 billion […]

Case Study: AkzoNobel (B2B Management)

Case Study

June 14, 2022

WHAT IS AKZONOBEL? International Marine Coating is the flagship trademark of AkzoNobel’s Marine & Protective Coatings division, which employs over 5,500 people in over 60 countries. THE SCOPE OF WORK Major shipping firms such as Maersk, COSCO, and CMA CGM are among International Marine’s target customers. Its main goal in China is to raise brand […]

Case Study: Grand Hyatt (APAC Wedding Planning Campaign)

Case Study

June 14, 2022

ABOUT GRAND HYATT Hyatt, an international hospitality firm that maintains and franchises luxury and business hotels, resorts, and vacation homes, has a 5-star premium line of hotels called Grand Hyatt. It operates over 1,100 hotels and all-inclusive resorts across 69 countries on six continents. THE SCOPE OF WORK Grand Hyatt wanted to raise awareness for […]

The Latest News From China

MML

June 14, 2022

The Development Trends of the WeChat Mini-Program in 2022 Current situation: 450 million DAU 4 million mini-programs created (x2 more than the number of native apps on iOS) 95% of e-commerce brands have mini-programs Context: The rise of China’s mobile internet market has slowed, and the growth in individual device online time has practically halted. […]

Case Study: Montagut (Digital Content & China Social Media Management)

Case Study

June 14, 2022

WHAT IS MONTAGUT? Montagut was the first French fashion design company to enter China in 1979, at a time when there were few international brands (Louis Vuitton and Chanel established themselves only 15 years later). It has spread to over 4,000 shops around the country, establishing a dedicated client base and a household name. It […]

Digital Strategy Case Study : GIC Singapore Sovereign Fund

Case Study

June 14, 2022

WHAT IS GIC? Singapore’s foreign reserves are managed by GIC, a sovereign wealth fund with assets of $744 billion dollars. GIC invests internationally in developed market shares, emerging market equities, nominal bonds and cash, inflation-linked bonds, private equity, and real estate. It was founded by the Singapore government in 1981 and has a network of […]

What’s New in China This Week?

MML

June 09, 2022

What a Buzzword Reveals About Chinese Tech’s Urban Bias By increasing the frequency of notifications and advertising lurid or scandalous content outside of large cities, internet providers appear to be playing into prejudices about rural or less educated customers. The ‘xiachen’ practises of internet corporations frequently reflect a skewed perspective of rural and small-town internet […]

Live Streaming on WeChat Channels

Channels Livestreaming WeChat

June 07, 2022

Live streaming is the new Holy Grail for brands and businesses that are constantly looking for new methods to better engage their customers. This allows businesses to better understand their customer preferences, which aids in sales conversion and increases brand awareness. WeChat is a great medium for getting to know your customers and providing them […]

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