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Beauty Case Study China News Collaborations

November 15, 2021

Whether your business is selling lipsticks, chicken wings, or museum tours, the topic of how to reach more new people – more customers – comes up in every marketing meeting, across every sector imaginable. So here’s a suggestion for you all – Why not tap into the audience of someone else? A collaboration with a […]

WeChat for Beauty/ Makeup Sector

Advertising Beauty News Tech WeChat

November 09, 2021

Thanks to rising disposable incomes in urban areas, consumers in China are increasingly interested in health and beauty products such as cosmetics, perfumes, fashion accessories, and vitamin supplements. The Chinese beauty, cosmetics, and grooming market is second only to the US in terms of size and maturity after several years of rapid expansion. Although some […]

This Week’s China Learning

News

November 09, 2021

2021 Beauty Industry White Paper Although this white paper focuses on China’s cosmetics industry, many of the conclusions are applicable to China’s other industries. Main takeaways: A content-focused strategy is becoming increasingly important, rather than a price-focused strategy. Brand building has been a priority for both foreign and domestic brands. They are increasingly focusing on […]

What’s New in China This Week?

Education News Tech

November 02, 2021

How Chinese Retailers Are Reinventing the Customer Journey China’s retail sector is both enormous and rapidly developing, with an estimated value of $5 trillion by 2020. It is also heavily computerised. And, as a result of the epidemic, digital has become a strategic priority for all retailers. The authors draw from their research on Chinese […]

Podcasts in China

Case Study News Podcast Tech WeChat

November 02, 2021

Despite the fact that podcasting has been around for almost two decades in the United States, with more than 41% of adults aged 18 and above listening to a podcast at least once a month in 2021, it is still a relatively new industry in China. Listeners in China are more familiar with government-controlled broadcasting […]

China’s Weekly Overview

News Tech Tourism WeChat

October 26, 2021

Does Your Brand Need a Weibo Profile? Many international companies begin their Chinese social media presence with a WeChat official account, but having a Weibo account can also help them gain awareness. Weibo posts are visible to more users and non-followers than WeChat posts because of a distinct feed structure. However, as Weibo is one […]

The Idol Economy in China; Who are KOLs and KOCs?

Advertising KOL News Tech

October 25, 2021

Idolising stars and celebrity worship has become an increasingly important part of modern Chinese culture. Chinese Gen Z’s are continuously engaged with internet information as a result of growing up in a connected environment, and they are especially attentive to what their idols have to say. With the debut of innumerable TV series, brand endorsement […]

What Happened in China This Week?

News

October 19, 2021

Chanel Takes on the Resale Market With One Bag per Person per Year Policy Chanel limits the number of purchases for its most popular handbags to one of each per customer per year. The move is aimed at preserving the uniqueness of luxury goods, since the resale market has exploded in recent years, with proxy […]

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